Pilot Public Relations Program

A Public Relations program for MBA students?

Why?

Public Relations Means

Business

{Business leaders admit their executives need better training in core communication disciplines

9 in 10

{Business leaders find the skill sets of recent MBA graduates to be extremely strong in….

4 in 10

{building and protecting the company’s reputation…

4 in 10

4 in 10 And credibility

Two powerhouses convene

{Powerhouse #1

Public Relations Society of America (PRSA)

Advancing the profession of the professional

PRSA

PRSA provides professional development

Sets standards of… excellence

Upholds principles of ethics for its members and the public relations profession

PRSA accelerates careers

Provides Networking, professional recognition, learning, intelligence and jobs

to

More than 21,000 professionals

{Powerhouse #2

NYU Stern School of Business

One of the nation’s premier management education schools

Stern

has shaped an environment that

nurtures…

Forward thinking leaders…

Stern has a Global alumni community of 100,000+ members in more than 100

countries

500+ Stern alumni are CEOs in top firms worldwide

The result of PRSA and NYU Stern joining forces?

A top notch public relations course for MBA students

{The Course

Public Relations Functions and Practices

Public Relations Functions and Practices will help MBA students

Understand basic activities and Real-Life Applications…

Of public relations

What will MBA students get out of this course?

Exposure to the competencies and technical skills in public relations

Introduction to areas that make up the “New PR”

Students will hone their PR skills by…

creating public relations strategies

and developing the tools that support them

Public Relations MBA Course Content

1) Public Relations Overview

2) Clear Writing

3) PR Planning

4) Traditional PR & Media Relations

5) Digital and Social Media Communications Tools

6) Crisis Communications

7) Integrated Marketing Communications

8) Campaign Success, BE & PR & Blogging

9) Not for Profit PR & Communications

10) Integrating PR Programs into business strategy

11) Final Project

Required course readings

Guest Speakers

The PRSA pilot course at Stern

equals

Well rounded MBA students

Able to survive in…

A competitive business market

Stock photos – google.com photo images PRSA facts –PRSA.org NYU facts – nyu.stern.edu Business Leader and Pilot program facts – prnewser.com Pilot course content fashioned after a current continuing

education course at NYU – Public Relations Functions and Practices, taught by Eric Chandler

Source Page