PINTEREST The S.M.A.R.T. Group February 24, 2012

What is Pinterest?

Pinterest is a social network that allows users to visually share, curate and discover new interests by posting (pinning) images or videos to pinboards.

Not a place to push your product or service, but a place to show the lifestyle associated with your product.

Very visual and focused on lifestyle

“This is a social network meant to connect everyone in the world through the things they find interesting.”

Vocabulary

Pin – an image added to a Pinboard

Pinboard – a collection of pins based on themes

Pinning – visually sharing content

Repin – reposting Pin It Button – button to

place on website for sharing from website. Includes linkback.

Pinner – the person using Pinterest

Should You Be On Pinterest? 80% Women

55% are ages 25 to 44

Time on site per visit – 17 minutes average!

https://www.google.com/adplanner

Pinterest Unique Visitors January 2011 to January 2012

Setting Up

Or ask someone that is already on Pinterest to send you an invite.

Sign up with the same email address that you use for your business Twitter account

So that you can share new pins through your Twitter account.

No connection to Facebook business pages, just your profile.

Optimize Profile

Use your company name as your user name

Add your logo Include the brief description

of your business

Add the applicable links at the bottom

Make sure “Hide your Pinterest profile from search engines” is OFF.

Build Your Following

Follower of specific pinboard Follower gets notified when there is a new pin on that board

Follower of User’s Account Follower gets notified where there is a new pin on any of that user’s boards.

Create a great board that is based on the specific topic. Include other pins that are relevant.

Follow other users and they may follow you back.

Put button on your website

Get Pin It Button from “About” Menu Menue

Goals

Brand recognition Increase traffic to website Convert into leads or sales

How do you do that?

You build a great Pinboard that conveys your brand and the lifestyle of your buyers

What is your brand lifestyle?

Tips on Building Great Pinboard Think visual! Think brand! Think lifestyle! How your brand is used Photos that show your culture and business personality Photos from your blog Infographics based on your industry data Book covers, download graphics Customer photos – photos of them using your product

or service Ask customers to pin their own photos of themselves

using your products

Maximize the Search Optimization Add links to descriptions Hashtags can be used to

improve search. Match the hashtag to twitter

Check your analytics to see if you are getting referral from Pinterest and which pins or billboards are producing most effectively

Fun way to build content!

Happy Pinning!