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THE NEWS

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What Would You Say to a Million Twitter Users? Fame Hopes to Find Out

If you woke up tomorrow with a million new Twitter followers — and had them for one day only — what

would you tell them? That’s the idea behind a new website with an intriguing idea. It aims to temporarily grow

Twitter followings to Lady Gaga-like proportions.

The site, Fame, selects one winner to automatically be followed by a large number of real people each

day — the same people willing to sign up for the chance to gain those followers.

Here’s how it works: When users sign up for the site, they’re entered into a daily drawing. The winner of the

drawing is automatically followed by all of the other entrants. At the end of the day, that person is automatically

unfollowed by everyone, and a new person is selected.

After you enter, you’re included in both the drawing and group that follows the winner each day until

you disconnect the app. So in theory, the number of followers at stake should increase each day.

Creator Adam Ludwin, an LLE venture capitalist who developed the site in partnership with design studio Big

Human, says he expects watching winners react to their instant Twitter fame will be just as entertaining as the

possibility of achieving instant Twitter fame.

The website’s grand prize of followers hasn’t exactly reached American Idol proportions yet, however. Two

hours after launch, about 600 people have signed up.


Lexus Brings NFC-Enabled Print Ad to Wired Magazine

As print publications continue seeking ways to entice advertisers, Wired magazine and Lexus have

teamed up to create what they say is the first mass-produced print ad embedded with a near-field

communications, or NFC, tag.

The ad, which can be found in 500,000 subscriber copies of Wired's April issue, allows readers who have

NFC-enabled phones -- such as the Nexus S -- to access a demo of the Lexus GS 2013's Enform

App Suite simply by holding their phone up to the ad. Unlike the 2-D barcodes found in magazine

pages, readers don't need to take pictures of anything with their phones' cameras. The phone

automatically detects the NFC chip.

In the case of Wired and Lexus, that brings up a link on the phone's screen. Click the link and a welcome

video loads introducing the car's in-dash App Suite. Users can then click on each of the app icons --

Bing, OpenTable, iHeartRadio, Pandora, MovieTickets.com and Yelp -- to see short videos explaining

each app.

"This gives us a chance to bring the technology to life for a reader in a way that words just don't do," said

Brian Bolain, national marketing communications manager for Lexus.

The ad also includes a link that readers without NFC-enabled phones can visit to access the same

tour.


Nike Sues Reebok Over Sale of Jets Tebow Jerseys

Tim Tebow is so popular he even inspires lawsuits.

Nike filed suit against Reebok on Tuesday, claiming that its competitor is using Mr. Tebow's name without

permission on Reebok-made apparel and replica jerseys bearing the quarterback's No. 15 in the wake of his trade to the

New York Jets on March 21.

Reebok's 10-year contract as the NFL's official uniform supplied is ending; Nike takes over in a new five-year deal

that begins on Sunday, April 1. The suit, claiming a misappropriation of rights and unauthorized and improper use of Mr.

Tebow's name, was filed in federal court in New York. Nike is asking for "preliminary and permanent injunctive relief,

compensatory damages, punitive damages and attorneys' fees."

In a statement provided to AdAge.com, Nike said: "We have filed a complaint relating to unauthorized use of Tim Tebow's

name on New York Jets related apparel. Nike is authorized and licensed to use Tim Tebow's name on products. We have no

further comment at this stage."

Nike claims Reebok has no agreement with the National Football League Players Association to use Mr. Tebow's

name, or an agreement with Mr. Tebow himself. The quarterback signed an endorsement deal with Nike in March of 2010

after graduating from the University of Florida.

Reebok said it had no comment.

Ironically, it still hasn't been determined if Mr. Tebow will wear No. 15 with the Jets since a player whom New York just

re-signed on Tuesday, Scotty McKnight, wore the number last year.

.

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Charles Barkley Pitch for Weight Watchers Now Includes Cross-Dressing

The NBA has a new diva: Charles Barkley.

The Round Mound of Rebound has stuffed himself into a dress in an ad for Weight

Watchers in which he pledges to do anything necessary to get the attention of

men looking to lose weight. And that includes slipping on high heels and a wig.

Jennifer Hudson, are you jealous?

Sir Charles, who stars in TNT's NBA pre-and post-game studio shows, has been

appearing in Weight Watchers ads since December as part of the marketer's

outreach to men. Mr. Barkley has shed 42 pounds, according to the company.

The ad, by Weight Watcher's agency McCann Erickson, will make its debut April 8.

To watch the video, click the link below.

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http://nuads.us/H40ydV


In Brazil, Popular Beer Brand Skol Turns Into the Easter BunnyBrazil's Skol is claiming to have created the first Easter eggs made with beer.

Facebook fans of the brand can win a six-pack of the beer-eggs by hunting for them on the

page, starting March 30. The alcoholic eggs will also be for sale, but only through the brand's

Facebook page. Skol, one of Brazil's most popular beer brands, is owned by AB Inbev.

The round eggs fit perfectly with Skol's longtime tagline as the beer that "desce redondo,"

Portuguese for "goes down round." That doesn't translate literally, but basically means that Skol is a

beer that goes down smoothly.

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http://www.youtube.com/watch?v=X6ZKncXkCWM&list=PL5FD9E602B90506E2&feature=plpp_play_all


MOBILE


‘Angry Birds Space’ Downloaded 10M Times in 3 Days

Rovio’s Angry Birds Space has had a solid takeoff with 10 million downloads

since its release on Thursday, according to the company.

The company, which disclosed the figure in its Twitter feed Monday morning, didn’t

say how the release compares with previous title launches. However, according to

reports, Rovio’s last major Angry Birds release, Angry Birds Rio, hit 10 million

downloads in 10 days, more than three times as long.

The latest game was released for various formats, including for the iPhone, iPad,

iPod touch and Android devices, as well as the Mac and PC. The company didn’t

release a Windows Phone version, though it plans to, according to Rovio CEO

Mikael Hed.

The new version brings several important changes, most importantly gravity, which

will allow players to use nearby planets to perform trick shots on unsuspecting pigs.


SleepTime Uses Your iPhone to Track Your SnoozeSure you sleep at night, but are you really getting a good night’s sleep?

A new app, SleepTime, works as both an intelligent alarm clock and sleep analysis solution to analyze your

latest snooze and make sure you’re getting most out your time between the sheets.

Placed beside you on your bed at night while you sleep, the app monitors the quality of sleep you’re getting,

waking you up at “the best possible time to make you feel refreshed and empowered.” The app works by using

the accelerometer in your phone to pay attention to subtle movements you make throughout the night–when you’re

moving you’re not really sleeping.

The app monitors three different stages of sleep: awake, light sleep and deep sleep plus REM (the stage where

dreaming occurs), and graphs your sleep patterns so you can see how your sleeping patterns changes over

time. According to Azumio the average healthy person is awake approximately 10% of a normal sleep cycle with deep

plus REM making up 55% of sleep time and and light sleep equaling 35%.

Since SleepTime monitors your movement while you sleep, you’ll need to be sleeping alone in order for the app to

really work its magic. Unlike fitness bands and other more expensive solutions, SleepTime monitors you sleep based

on the movement it senses in your bed, which could easily be thrown off if you sleep in the same bed with another

person or a pet.

The company works with researchers at both Stanford and the University of California, San Francisco on its

mobile apps, and also sells a popular heart rate app amongst other titles.

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OUT-OF-HOME

numantra.com214.635.2300

Nice Ride, Minnesota’s public bike sharing program, celebrates the end of a Minnesota winter and the beginning of our bike-share season.

Nice Ride via Persuasion froze a bunch of their bikes in ice and left them to melt all over the Twin Cities. The more melting, the closer we are to summer.


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FAIL! OF THE WEEK


Jim Bean – The Call

http://www.youtube.com/watch?v=HKx9t25eGPY&feature=player_embedded


CREATIVE


This Website Is Made of Real Bacon [VIDEO]

Ruby on Rails. PHP. HTML. Bacon? Yup, pork belly just became an

honorary member of the list of things you can use to make a website.

Bleacher Report — among the web’s most popular sports sites with more

than 25 million monthly unique visitors — went all-bacon beginning Friday

morning. After navigating to BleacherReport.com, users can click a

yellow button on the homepage to switch to a bacon-draped version of

the site, in which its links and images remain but the rest of the layout is

made of the greasy fried meat.

The funniest part? It’s not just some digital wizardry, but actually a

photograph of a physical replica of the site made with real bacon. The

stunt is a promotion for Kraft Homestyle’s latest flavor, sharp cheddar

and bacon. The premise is that everything, in fact, goes better with bacon.

Even websites.

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http://nuads.us/GZR9Th


The Creative Ransom

http://www.youtube.com/watch?v=Jp-jpMGMvn4&feature=player_embedded


VIRAL VIDEO


K-Swiss Blades by Kenny Powers

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http://bit.ly/yjJJoQ


Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.

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Pizza Friday 201