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Friday 16 November 12

PM4ESDProject Management for European Sustainable DevelopmentT4ESD | Manage Tourism With SuccessBrussels, Belgium14th November 2012


PM4ESDProject Management for European Sustainable DevelopmentT4ESD | Manage Tourism With SuccessBrussels, Belgium14th November 2012

Silvia Barbone | Jlag


framework


This Combination forms the basis of PM4ESD®.PM4ESD® is a Certified Project Management methodology developed to design and implement tourism projects with sustainability in order to create long term benefits for destinations and local communities.

ProjectManagement

SustainableDevelopment


PM4ESD® is based on PRINCE2®, a structured method for effective project management. PM4ESD® has innovated and adapted PRINCE2® to the tourism sector, combining management aspects with sustainable tourism criteria and principles.

ProjectManagement

SustainableDevelopment


PM4ESD® applies whenever an organisation, whatever public or private, needs to plan and manage a sustainable tourism initiative.

It provides a guarantee for public authorities that the project will be transformed into concrete actions with clearly defined roles and responsibilities and that these actions w i l l h a v e a re a l i m p a c t o n l o c a l communities.

It helps governments and companies to plan transparently and not to forget that every action must have corresponding benefits. It is a practice to be adopted for participatory, transparent and effective management.


rationale


key factors of success and competitiveness

GOVERNANCE MANAGEMENT


Projects represent a concrete opportunityto achieve sustainable tourism


target


• Local, Regional, National and European Public Authorities

• Tourist Boards

• National and Regional Parks

• Heritage Sites

• Local Development Agencies

• Tourism organizations

• Tourism and Cultural Networks

• Policy Makers

• Project Managers

• Business Organizations

• SMEs


• Local, Regional, National and European Public Authorities

• Tourist Boards

• National and Regional Parks

• Heritage Sites

• Local Development Agencies

• Tourism organizations

• Tourism and Cultural Networks

• Policy Makers

• Project Managers

• Business Organizations

• SMEs



Which projects for PM4ESD


• Aim to implement sustainable tourism

• Raise awareness on the importance of Sustainable Tourism

• Contribute to the preservation of natural heritage and landscape

• Contribute to the preservation of cultural heritage

• Aim to promote local development

• Deliver benefits for local communities

• Involve Public-Private partnership

• Involve stakeholders

• Focus on tangible and intangible elements of tourism

• Focus on destinations


PM4ESD METHODOLOGY


PM4ESD StructureVariables Principles Processes Components Techniques Products

7 10 5 8 4 2

Costs Continuous Business Justification Project Direction Business Case Product Based Planning Tourism Product

Timescales Learning from Experience Project Initiation Risk, Issue and Change Management Team Building Management Product

Quality Roles and Responsibilities Stage Definition and Planning Organisation Logical Framework Approach

Scope Managing by Stages Stage Control and Product Delivery Quality Benefits Maps

Risks Management by Exception Project Closure Planning

Benefits Focus on Products Progress Control

Sustainability Tailor to Suit the Project Environment Stakeholders Management

Collaborative approach Benefits Realisation Management

Sustainability

Application of Best Practices


Policy Programme Project

The PM4ESD Methodology discerns three different levels of governance


!


The Project Life Cycle goes from the Project's Mandate to the Benefits' Realization.

The Project's Life Cycle

Controlled Initiation

Controlled Closure

Project Mandate

Post ProjectBenefit Realisation

Delivery Stages

Stage Definition & Planning

Stage Control

Product Delivery


Project Mandate

Pre Project Stages

Policy

Programme

Project Framework

Pre-ProjectFeasibility Study

Project

COMMITMENT

MANAGING ORGANISATION


PM4ESD Manual5 LanguagesEnglishItalianGermanTurkishPolish

2 more languages in 2013French and Spanish


PM4ESD Qualifications


Foundation QualificationThe purpose of the Foundation qualification is to confirm that a

candidate has sufficient knowledge and understanding of the PM4ESD

method to be able to work effectively with, or as a member of, a project

management team working within an environment supporting PM4ESD

Exams certified by APM GROUP

Practitioner QualificationThe purpose of the Practitioner qualification is to confirm whether the candidate has achieved sufficient understanding of how to apply and tailor PM4ESD in a scenario situation. Candidates should be able to apply and understand how to tailor PM4ESD effectively to a project within an organization environment supporting PM4ESD.

Exams certified by APM GROUP


Learning Outcomes



General benefits


Project Manager Public Authorities

To improve skills

Formal Qualification

Private Organizations

To deliver projects with a sustainable impact

To transfer experiences and Best Practices

Fundings for tourist and cultural projects are spent

better and monitored

To deliver projects with a transparent and product

oriented approach

Mobility Opportunities To build synergies


Technical benefits


★ It is a flexible method applicable to every context

★ It can be taught

★ It is based on project best-practise experience

★ It focuses on quality for the entire duration of the project

★ It defines roles and responsibilities

★ It includes risk management techniques

★ It is a proactive method

★ It follows sustainable tourism policies and guidelines

★ It focuses on the objectives, benefits and results

★ It is a low-cost but high impact procedure

10 reasons to adopt PM4ESD


★ It is a flexible method applicable to every context

★ It can be taught

★ It is based on project best-practise experience

★ It focuses on quality for the entire duration of the project

★ It defines roles and responsibilities

★ It includes risk management techniques

★ It is a proactive method

★ It follows sustainable tourism policies and guidelines

★ It focuses on the objectives, benefits and results

★ It is a low-cost but high impact procedure

10 reasons to adopt PM4ESD


PM4ESD within the European framework


European Commission Comm

Lisbon Treaty

Europa 2020

New Skills for new Jobs


http://ec.europa.eu/enterprise/sectors/tourism/documents/communications/commission-communication-2010/index_en.htm







































































http://europa.eu/lisbon_treaty/index_en.htm



http://ec.europa.eu/eu2020/pdf/COMPLET%2520EN%2520BARROSO%2520%2520%2520007%2520-%2520Europe%25202020%2520-%2520EN%2520version.pdf
























































http://ec.europa.eu/social/main.jsp?catId=568&langId=en




































































European Commission Comm

Lisbon Treaty

Europa 2020

New Skills for new Jobs








































































































































































































PM4ESD OwnershipFEST The Foundation for European Sustainable Tourism

Foundation for European Sustainable Tourism



FEST promotes PM4ESD Project Management for European Sustainable Development as best management practice for sustainable tourism.APM GROUP is the certification body for PM4ESD.The T4EST partnership (including Municipality of Frigento, Jlag, Leeds Metropolitan University, NECSTour) will facilitate the exploitation of PM4ESD in the tourism industry



FEST promotes PM4ESD Project Management for European Sustainable Development as best management practice for sustainable tourism.APM GROUP is the certification body for PM4ESD.The T4EST partnership (including Municipality of Frigento, Jlag, Leeds Metropolitan University, NECSTour) will facilitate the exploitation of PM4ESD in the tourism industry


Action plan 2012-2013


PM4ESD manual in French and Spanish 2013 PM4ESD Foundation certification Jan 2013PM4ESD Practitioner certification Jan 20136 Training courses for end-users Feb-Jun 2013

Summer School for trainers in PM4ESD July 2013


Opportunities to connect


A preliminary agreement can be signedto express your interest in:1. Participating in one of the free training in

PM4ESD which will take place in 6 EU regions

2. Make your tourism case study a best practice to disseminate

3. Becoming an accredited Training Organisation in PM4ESD

4. Join the Summer School for becoming a trainer in PM4ESD




With the support of the Life Long Learning of the European Union


thanks

designed by Jlag

[email protected] jlag_europe
