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An intro to Yammer looking at why and ways to engage
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Powering-up collaborationPart I: Yammer networks
Here’s the plan
Feel free to chip in whenever you like
1. Why do we need better collaboration?2. What’s in it for me?3. How can we get the most from the network?4. How can individuals engage?
1. Why do we need better collaboration?
95% of the organisation’s knowledge is locked in here
Which means that...
• 90% of time spent looking for it or duplicating it • Only 10% spent creating new things
Traditional lines of communication
Networked lines of communication
Communications technology haschanged
2. What’s in it for me?
How do I benefit?
Access hidden knowledge
Save time and effort
Build reputation (and contacts)
Officer
Team Leader
Services Manager
Contracts Manager
ClientManager IT Rep
Customer Service Engineer
Our Organisation Contractor 3rd Party Supplier
Traditional reporting chains
Entire process may take weeks (or may never be resolved)
Faster results, less effort, transparency
Flagged(visible to all)
Response (visible to all)
Active support(visible to all)
Total Duration: 2 days
E-mail NetworkYou are used to it No mailbox overloadOnus is passed to the receiver Onus is more on the sender
Briefer message style saves timeNo spam (e.g. reply-to-all)Others get to learn from the exchange
E-mail vs Network
Meetings NetworkFace-to-face contact Convenience: attend when it suits you
No travel costsNo accommodation costsNo limit on number of attendeesLower status + “presence” barriersNo need for minutesEasy, no cost document sharing
Meetings vs Network
3. How can we get the most from the network?
Value comes from engagement
• If the network is full of listeners, no value is created• If the network is full of contributors, a huge potential
value is created
Stages of engagementSet up new working groups / projects
Initiate discussions and add content
Contribute voluntarily to existing discussions
Contribute when prompted
Read content
No engagement
Creating
Sharing
Participating
Responding
Listening
Inactive
Engagement ideas• Provide face-to-face coaching• Invite individuals to discussions where they are expert• Help others to solve their problems• Lead on discussions (and be willing to make mistakes!)• Ask questions• Make valuable information only available on the network
4. How can individuals engage?
Ways to engage
Share key information
Ask a relevant question
Share an idea
Test opinion
Celebrate success
Use groups, tags and communities to focus discussions
Parent Network(@brighton-hove.gov.uk
e-mail only)
Groups ("public")
Groups (private)
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Community("public")
Parent members (free access) +
externals (invitation only)
Community(private)
Parent members + externals (invitation only)
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Questions...
Questions...
[Optional slides...]
How organisations are changing
Yammer is not “Twitter for companies”
• Work is separated from non-work• Easier to focus on relevant content and switch off “noise”• Work focused apps (e.g. Polls, Questions etc) • More control over access• No character limits so you get better answers
or
• Introduce yourself and add a recognisable photo• Use “groups” + “topics” to make it easier for others to find stuff• Contribute on topics where you are expert • Focus on generating value• Summarise key points when sharing useful links or doc’s• @mention relevant people• Be concise• Be constructive and respectful• Use search functions to limit repetitive questions• Periodically check the “Company / Community Feed”• Remember that Yammer is a conversation, not a megaphone• A sense of humour is OK!
Best practices for using Yammer
How to control / stop e-mail notifications from Yammer
To share or not to shareIs it...
• Data Protected?• Commercially sensitive?• Politically sensitive?• Legally sensitive?• Only useful to you or one other person?
(NB... most e-mail is already publicly available via Freedom of Information)
If the answer to all of these is “no”, it could probably be shared
• Use common sense• Remember that you are speaking for yourself, not the council• Your comments can risk the reputation of the council (and you!) • Many discussions are "pre-decision", and should be introduced as such • Never post information that’s:
– Data Protected (personal)– Commercially sensitive– Politically sensitive
• Respect copyright• Refer to the Corporate Communications Policy
Safety measures
ReferencesBryony Cole, Digital Natives, Dinosaurs and Immigrantshttp://blog.yammer.com/blog/2011/04/digital-natives-dinosaurs-and-immigrants.html
Charlene Li, Forrester’s New Social Technographics Reporthttp://forrester.typepad.com/groundswell/2007/04/forresters_new_.html
Department of Justice, Victoria - Social Media Policyhttp://www.youtube.com/watch?v=8iQLkt5CG8I&feature=youtube_gdata_player
Dion Hinchcliffe , 10 Strategies for Driving Value with Social Intranet Software http://www.slideshare.net/mselepec/yammer-overview-7914413
Greg Lowe, Conversation: Let’s get it startedhttp://blog.yammer.com/blog/2011/04/lets-get-it-started.html
Maria Ogneva, Cultural imperatives for social businesshttp://blog.yammer.com/blog/2011/04/cultural-imperatives-for-social-business.htmlhttp://blog.yammer.com/blog/2011/04/cultural-imperative-social-business.html
Rick Mans, Social Media: Ignore or Embrace http://www.slideshare.net/rickmans/20100420-hr-summit
Susan Feldman and Chris Sherma, The High Cost of Not Finding Information (IDC White Paper)http://www.ejitime.com/materials/IDC%20on%20The%20High%20Cost%20Of%20Not%20Finding%20Information.pdf
Whitney Michael, Enterprise 2.0: What, Why and Howhttp://www.e2conf.com/whitepaper/
Yammer Overviewhttp://www.slideshare.net/mselepec/yammer-overview-7914413
Individuals
Allison Michels
Bruno Hülbüsch
Deb Silverberg
Donna Baske
Ed Krebs
Erik Slofstra
Jessica Halper
Juha Krapinoja
Kate Dobbertin
Rich Hoeg
Steve Hopkins