Longest epic in the world

Elucidates four goals:KamaArtha

Dharma Moksha

Long journey with many side roads and

detours

“Whatever is here is found elsewhere. But whatever is not here

is nowhere else.”

Chausar The game of Dice

Main characters

Yudishthir Draupadi Lord Krishna

Duryodhan Nakula and Sahdev

Arjuna

Dushashana Shakuni

Story Background

Draupadi’s Swayamvara

Pandava’s Kingdom - Indrapratha

BACKGROUND

STORY

Duryodhan’s visit to Indraprastha

Chausar – The game of Dice

The Strategy

Shakuni plots to play and win by unfair means

Initially Yudishthir lost all his wealth and kingdom

Duryodhan provoked the Pandavas to play further

Yudishthir lost reason and discrimination

He lost all his brothers

Which marks the dark period of Indian downfall

And then the biggest blunder…..

Draupadi’s Cheer Haran

Male chauvinism put a helpless lady at the mercy of crooks.

Cola wars

Pepsi’s competition with Coke

• Pepsi spoofs Coke• ‘Nothing official about it’ campaign• Creates controversies for more visibility

Coke made a spoof on Pepsi

Pepsi’s Blind test Direct insult to Coke

Consumers prefer Pepsi in blind taste tests

By 79, Pepsi share in overall grocery bigger than Coke

The biggest blunder…

Coke introduced New Coke

PEPSI’S RESPONSE

• Radio interview

• Evening news • Advertising & public media

• PR

Coke introduced Thums Up

Thank You