RURAL MARKETING

Submitted to:Prof. mukesh ranga

INSTITUTE OF BUSINESS MANAGEMENT, C. S. J. M. UNIVERSITY KANPUR

Submitted to:RENU SINGHMBA (BE), BATCH(2011-13)

Rural marketing

• Problem of agricultural marketing in INDIA

• challenges

Problems of agricultural marking in INDIA

• Heavy village sales of agricultural commodities• Factors responsible for village sales• Farmers are indebted to village money-lenders

, traders or landlords• Farmers dislike city markets • Existence of too many middlemen of market

changes Multiplicity

• Existence of too many middlemen• of market changes Multiplicity• Lack of reliable and up to date market

information• Absence of proper standardization or grading

of produce• Inadequate transport &communication

facilities.• Inadequate storage storage facilities

• Inadequacy of the institutional marketing infrastructure &lack of produces organization

Reasons for lack of organizations among farmers

• Cost filling among farmer• Difference in the size of holdings and surplus

available• Marketing is not given due importance

because of ignorance

problems

• Low literacy revel• Fertilizer• Technology lack• Demography• Inadequate storage facilities• Lack of yards• Loan facilities• Infrastructure problems• Implementations tool• Per capita income

CHALLENGES

• Price determination• Promotion process• Mode of selling• Increasing communication• Middle man• Transportation• Minimization of cost• Innovation

• Reaching the product to remote rural locations and entering more rural homes (penetration)

• Increasing rural incomes (market growth)

• Making effective use of the large available infrastructure

• Post offices 1,38,000• PCOs 2,00,000• Heats (periodic markets) 42,000• Meals (exhibitions) 25,000• Mandis (agri markets) 7,000• Public distribution shops 3,80,000• Bank branches 32,000

Thank you