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Social Media for Events: Engaging Participants Before, During and After
Jessica Levin, CMP
President,
7 Degrees Communications
Midori Connolly, Chief AVGirl
Pulse Staging and Events
(and 7D!)
Jessica and Midori creating their “No Fear Zone” at a recent Social Tech Clinic!
Introducing…Us!
Social Media Event Timeline
BEFORE DURING AFTER
Awareness Listening Serving
Serving Listening
Awareness
Listening Serving
Awareness
Choose Your Platform
• Facebook • Twitter • Pinterest • Blog • LinkedIn • YouTube • Other
You can have TOO many places to
connect. Select your pla6orm
and use it well!
Why are you using Facebook for your Organization or
Meeting?
Human Behavior
Three Ways to Connect
Feature Personal Profile Business Page Group
Timeline Yes Yes No
Connec8on Friend Closed)
Like (Open)
Invite (Open or Closed)
Events Yes Yes Yes
Updates Owner Admin Member
Write on Wall Full control Full Control Full Control
Apps Games, ac8vity Drive custom tabs
No
Docs No No Yes
Photos Tagging Yes Yes Yes
Chat Yes No Yes
Storytelling
How Can You Tell YOUR Event Story?
Like pages of interest to your audience.
Visit the history of your organization or event.
When were you founded? Celebrating an anniversary?
Timeline makes the past accessible!
Display custom tabs for better engagement!
Pin a post to the top of the page for better visibility.
WHAT’S YOUR STORY?
WHAT’S YOUR COMMUNITY STORY?
YOUR Story: Cover Picture
YOUR Story: Cover Picture
• 851 × 315 pixels • Different for Profile Picture
• Change/Rotate (Before, During and After) • No Promotion/Contact Info
YOUR STORY
COMMUNITY STORY
Facebook Events
Tip: If you use EventBrite for your
event, it is integrated to automatically
create a Facebook event!
Customization
• Wildfireapp.com • Shortstack.com • Pagemodo.com • Involver.com
Example of Visit Salt Lake City using ShortStack to create a customized contest.
Targeted Messaging
Facebook Ads
Promote Your Page With Facebook Ads
Live Stream
Even Facebook uses Livestream to bring their
event to remote attendees!
Social Point TM
Coming Soon: Facebook Offers
Soon you will be able to give discounts via Facebook Offers
Offer will be sent to email addresses connected to Facebook account.
Case Study #1: #SoMeT
Case Study #1: #SoMeT
Case Study #1: #SoMeT
Photo Tagging = A Great Way to Create Engagement
Case Study #1: #SoMeT
Case Study #1: #SoMeT
Voting powered by:
OfferPop (Freemium service)
Case Study #2: Capital Hoedown
Contests
Cross-promoting similar event
Case Study #2: Capital Hoedown
Case Study #2: Capital Hoedown
Elaborate contest powered by Ourstage app.
Case Study #2: Capital Hoedown
Simple custom page communicates this
fun contest!
EdgeRank and Engagement
“How does News Feed determine which content is most interesting?
The News Feed algorithm uses several factors, including: how many friends are commenting on a certain piece of
content, who posted the content, and what type of content it is (e.g. photo, video, or status update). ���
���If you feel you are missing stories you'd like to see or
seeing stories in your News Feed that you don't want to see, use the different News Feed controls to adjust your settings and give us feedback about your preferences.”
Generating Awareness
(…while Listening!)
Today’s Special!
Awareness/Listening: Hashtags
• Reference tag • Depicted by # • Establish a hashtag for your
event or organization. • Communicate hashtag on all
materials. • “Backchannel” • Collect Twitter handles. • Handles on badges.
Listening: Twitter Lists
Segment people so you can read tweets that are RELEVANT to you.
Listening, then Awareness:
Twitter Chats
• Tweetchat.com • Twitter Chat Schedule
Awareness: Promos/Specials
• Shhhhh: today’s secret code • =
• TWITTER!
Listening: Reporting
• Twilert • Search Hash • TweetDoc
Listening: Aggregation
Paper.li Almost.at
Listening/Serving: Crowd Sourcing
You (or your clients) could go to the library You (or your clients) could surf the web
Or, you can ask 100’s of your “followers”
Engagement Tool: Twitter Display
• TwitterFall • Wiffitti • Tweet Wall Pro • Visible Tweets
Make sure you know WHY you’re displaying tweets!
Engagement Tool: Polling
• Twtpoll • PollEverywhere.com
Engagement Tool:
Tweetups (or even Live Chat?)
• Twtvite • Tweetvite
Awareness: Storify
Twitter Mobile Applications
iPhone • Twitter • TweetDeck • HootSuite
Blackberry • UberTwitter • Seesmic • Twitter
Android • Twitter • Seesmic • Tweetdeck • HootSuite
iPad • Twitter • Hootsuite • Tweetdeck
Windows 7 • Twitter • Seesmic • Birdsong
Keeping the Flame Lit
• Deep-dive into content
(Tweetchat)
• Hashtag consistency
• Feedback
• Announcements
• Content themes
Build a community, not just a hashtag!
Keep ‘Em Involved
Session leaders and speakers make great moderators! Add it to your contracts!
A few ideas..
• USE your content! • “Recognize”
– Awards: Best Tweet, Best Ideas, Best Pictures, Twitterati, etc.
• Speaker Evaluations – Qualitative – Honesty and no Anonymity
Awareness: Pinterest
Awareness: Pinterest
Awareness: Pinterest
Awareness: Pinterest
Awareness: YouTube/Video
Video can be a great way to create content to
populate mulEple event social networks
Listening: Video
Awareness/Serving: Blog
Blog contributors can be staff, speakers, sponsors,
aTendees or industry leaders!
Awareness/Serving: Blog
Live blogging from an event
provides instant updates
to remote aTendees and a great content
archive!
Listening, then Awareness:
Social Reporters
• http://bit.ly/SocialReporter
• During awareness phase, ID leaders and empower!
“The Speakers Who Won’t Leave”
Jessica L. Levin, MBA, CMP, CAE President and Chief Connector Seven Degrees Communica8ons
@jessicalevin www.linkedin.com/in/jessicalevin
jlev[email protected] 908-‐912-‐4418
Midori Connolly Chief AVGirl
Pulse Staging and Events (AND 7D!) @AVGirlMidori
www.linkedin.com/in/MidoriConnolly [email protected]
619-‐517-‐5916
