Productizing InnovationA Startup View

Idea Product

I have this great IDEA !

Nobody ‘else’ has done this !

Differentiate

Position

Oh, OK Validation

All my friends / colleagues think this is a great product

We are in ‘testing /free use’ stage

Deploy in PROD

Pay real money

Requirement Feature

We are ‘gathering requirements’

We are meeting different customers

Find real pain

Be the need

Prioritize

Focus on a SINGLE metric for success

If you cannot grab attention in < 1 minDROP IT

Easy to Sell

Easy to Buy

Localize

Markets react differently – find your niche

Price, CollectionPackaging / Bundle

PerceptionOf Need

Real Need

kravi@vertexperts.com