PsychologyOF INFLUENCE

what do I learn

Application of deZen principles:1. Fantastic four2. Solid colour b/g (white)

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Humans have an

need to reciprocate favors.overpowering

Rejection-then-retreat is a devious tactic because it evokes

and the principle of contrast.reciprocation

When opportunities become

we desire them more.scarce,

items and information are seen as more desirable.

Banned

When uncertain, we look for

social proof.

Observing people

can greatly influence our choices.

similar to us

People are easily swayed by

but also by the mere symbols of authority.

authority

B a g a i m a n a M e n c i p t a S l i d e s Y a n g M e n a r i k D e n g a n

H a n y a M e n g g u n a k a n P o w e r p o i n t

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