15
Welcome to QiCrafting

QiCrafting Introduction

Tags:

Embed Size (px)

DESCRIPTION

QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness. We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting). Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness. We are based in Shanghai, but our experience and network are international, and we will be delighted to work with brands and agencies anywhere in the world.

Citation preview

Page 1: QiCrafting Introduction

Welcome to QiCrafting!

Page 2: QiCrafting Introduction

Welcome to QiCrafting!

QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness.!!We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting).!!Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness.!

Page 3: QiCrafting Introduction

The Wellness Opportunity!

Page 4: QiCrafting Introduction

Think Wellness, Not Illness!People around the world are rethinking of their health in terms of wellness, instead of illness. !!Pharmaceuticals, healthcare and insurance brand also have an opportunity to redefine themselves around wellness and occupy a bigger space in people’s minds and hearts.!

Photo from Flickr!

Page 5: QiCrafting Introduction

Become a Wellness Brand!All brand that can help people eat, move, sleep or breathe better are wellness brands, even if they don’t know it yet. !!All such brand have an opportunity to create products, platforms, and programs that help people in their quest for wellness.!

Photo from Flickr!

Page 6: QiCrafting Introduction

Enable Wellness Choices!People are taking responsibility for their own wellness, including diet, exercise, diagnostic and medication, and depending less on the healthcare system. !!Brands have an opportunity to create quantified self gadgets and apps to enable people to make better wellness choices and stick to them.!

Photo from Flickr!

Page 7: QiCrafting Introduction

Craft Wellness Experiences!People are seeking out experiences that enhance their sense of wellness, and are willing to pay a premium for them.!!Brands have an opportunity to create wellness experiences that connect their brand essence with a specific aspect of wellness.!!

Photo from Flickr!

Page 8: QiCrafting Introduction

Work With QiCrafting!

Page 9: QiCrafting Introduction

Brand Purpose: PurposeCrafting!We design wellness retreats to help marketers re-connect with themselves and their consumers as people, re-discover their brand’s purpose in relation to wellness, and re-articulate it around emerging opportunities in wellness.!

Photo from Flickr!

Page 10: QiCrafting Introduction

Brand Futures: FutureCrafting!We design exploration quests to help marketers understand early adopters who are driving the quantified self movement, and imagine future scenarios on how technology might change our relationship with wellness, and its role in their own businesses.!

Photo from Flickr!

Page 11: QiCrafting Introduction

Brand Innovation: ChangeCrafting!We design innovation challenges to help marketers use a range of divergence and convergence tools to co-create new wellness-themed products and services with consumers, early adopters and experts.!

Photo from Flickr!

Page 12: QiCrafting Introduction

Brand Stories: StoryCrafting!We design storytelling workshops to help marketers engage their consumers as people, by creating, curating and crowdsourcing purpose-inspired wellness-themed brand stories.!

Photo from Flickr!

Page 13: QiCrafting Introduction

The QiCrafting Network!

Page 14: QiCrafting Introduction

The QiCrafting Network!

To learn more about QiCrafting, visit http://qicrafting.com, !email us at [email protected], or call us at +8615618060597.!

Amena Lee Schlaikjer !Founder, The Wellness Works !Shanghai!

Gaurav Mishra!!Founder and CEO, QiCrafting!Shanghai!

Yan Liu !!Founder, !Ask Lab!Shanghai!

James Norris!!Founder, !Self Spark!Singapore!

Page 15: QiCrafting Introduction

qicrafting.com!


1. Introduction 1. Introduction 1. Introduction 1 ... · Introduction 1. Introduction 1. Introduction 1. Introduction 6061B0242401. The Phone Screen From the Phone screen, you can

1. Introduction 1. Introduction 1. Introduction 1 ... · Introduction 1. Introduction 1. Introduction 1. Introduction 6061B0242401. The Phone Screen From the Phone screen, you can

Documents
1. INTRODUCTION • INTRODUCTION • EINFÜHRUNG • INLEIDING • INTRODUCCIÓN … · 2016-12-16 · 1. INTRODUCTION • INTRODUCTION • EINFÜHRUNG • INLEIDING • INTRODUCCIÓN

1. INTRODUCTION • INTRODUCTION • EINFÜHRUNG • INLEIDING • INTRODUCCIÓN … · 2016-12-16 · 1. INTRODUCTION • INTRODUCTION • EINFÜHRUNG • INLEIDING • INTRODUCCIÓN

Documents
An Introduction to NSAn Introduction to NS2An Introduction

An Introduction to NSAn Introduction to NS2An Introduction

Documents
1 Introduction t 1. Introduction to Nanotechnology - UFAMhome.ufam.edu.br/berti/nanomateriais/Introduction to Nanotechnology... · Introduction t 1. Introduction to Nanotechnology

1 Introduction t 1. Introduction to Nanotechnology - UFAMhome.ufam.edu.br/berti/nanomateriais/Introduction to Nanotechnology... · Introduction t 1. Introduction to Nanotechnology

Documents
Introduction 1. Introduction

Introduction 1. Introduction

Documents
 · Contents INTRODUCTION Introduction

 · Contents INTRODUCTION Introduction

Documents
An Introduction for An Introduction for Introduction for ......An Introduction for An Introduction for Introduction for TeachersTeachersTeachers . exChange, Blackburn Cathedral’s

An Introduction for An Introduction for Introduction for ......An Introduction for An Introduction for Introduction for TeachersTeachersTeachers . exChange, Blackburn Cathedral’s

Documents
Introduction and Thesis Introduction - …...1 Introduction and Thesis Introduction: The introduction relates the topic to the main point of the essay. The introduction is composed

Introduction and Thesis Introduction - …...1 Introduction and Thesis Introduction: The introduction relates the topic to the main point of the essay. The introduction is composed

Documents
Introduction Introduction (ctnd.)

Introduction Introduction (ctnd.)

Documents
Systems Analysis I introduction I introduction. 2Systems Analysis - Introduction Contents Introduction Introduction 3 classic phases 3 classic phases

Systems Analysis I introduction I introduction. 2Systems Analysis - Introduction Contents Introduction Introduction 3 classic phases 3 classic phases

Documents
1. INTRODUCTION INTRODUCTION - Deusto

1. INTRODUCTION INTRODUCTION - Deusto

Documents
Introduction Chapitre 1 · Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Introduction Chapitre 1 · Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Documents
Introduction to Transducers, Introduction to Transducers ... on... · Introduction to Transducers, Introduction to Transducers, Sensors and ActuatorsSensors and Actuators Introduction

Introduction to Transducers, Introduction to Transducers ... on... · Introduction to Transducers, Introduction to Transducers, Sensors and ActuatorsSensors and Actuators Introduction

Documents
Introduction€¦ · Introduction ThisdocumentprovidesinformationabouttheIOSXEsoftwarereleasefortheCiscoNCS4201andCisco …

Introduction€¦ · Introduction ThisdocumentprovidesinformationabouttheIOSXEsoftwarereleasefortheCiscoNCS4201andCisco …

Documents
Introduction to Logic Introduction

Introduction to Logic Introduction

Documents
Introduction Section I: Introduction

Introduction Section I: Introduction

Documents
General introduction 1.1 Introduction

General introduction 1.1 Introduction

Documents
Introduction Introduction Introduction Introduction

Introduction Introduction Introduction Introduction

Documents
Optimisation des Requêtes. Introduction Introduction

Optimisation des Requêtes. Introduction Introduction

Documents
Introduction to introduction to introduction to … Optimization

Introduction to introduction to introduction to … Optimization

Documents
§1.1.1 INTRODUCTION: 1. INTRODUCTION

§1.1.1 INTRODUCTION: 1. INTRODUCTION

Documents
INTRODUCTIONS (LEADS) Academic introduction Creative introduction Action introduction Dialogue introduction Overarching societal statements Personal introduction

INTRODUCTIONS (LEADS) Academic introduction Creative introduction Action introduction Dialogue introduction Overarching societal statements Personal introduction

Documents
voip-iptel-introduction-SRK1.ppt voip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-ip

voip-iptel-introduction-SRK1.ppt voip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-ip

Documents
Introduction to Databases: Introduction

Introduction to Databases: Introduction

Documents
Introducción / Introduction / Introduction

Introducción / Introduction / Introduction

Documents
Introduction | Introduction | Millennium Serials · 2018. 4. 17. · MARC Display | Print | Introduction | Millennium Serials INTRODUCTION Introduction This tutorial introduces the

Introduction | Introduction | Millennium Serials · 2018. 4. 17. · MARC Display | Print | Introduction | Millennium Serials INTRODUCTION Introduction This tutorial introduces the

Documents
Introduction: Definition Introduction: Philosophy

Introduction: Definition Introduction: Philosophy

Documents
1. Introduction 10 - therackonline.com€¦ · 1. Introduction 10 - therackonline.com ... Introduction)

1. Introduction 10 - therackonline.com€¦ · 1. Introduction 10 - therackonline.com ... Introduction)

Documents
 · Introduction . 6 . Contents . Introduction

 · Introduction . 6 . Contents . Introduction

Documents
introduzione | introduction | einleitung | introduction · introduzione | introduction | einleitung | introduction | introducción | введе́ние | wstęp en Description Operation

introduzione | introduction | einleitung | introduction · introduzione | introduction | einleitung | introduction | introducción | введе́ние | wstęp en Description Operation

Documents