We s(h)ave the World!

Raz*War: Un petit face aux

géants...

(% of statements expressed with a positive sentiment)

26% PASSION for CRM /1to1 marketing

(Citobi 2000-20XX)

Common ground: Passion for Listening, Passion for “C to B”

PASSION For Shaving

(GrowthBridge 2009-2XXX)

That led to

Is Fighting against

Giants possible?

Please, help us being the next

IceWatch…

Jean Michel Javaux: « Votre marque peut devenir le prochain Ice Watch Wallon »

Frédéric Dawans: “Je crois au combat contre les géants! Raz*War peut se transforme en grand succès! "

…Or the next Air Energy…

Can David beat Goliath? (Using Social Media…)

56% Raz*War

(% of statements expressed with a positive sentiment)

26% BigRazCo

(% of statements expressed with a positive sentiment)

Yes, but…Is there really

an opportunity?

conquest of a

traditional market in a

non-traditional way

basic need

web saavy

GrowthBridge and Raz*War: The Rationale

Why did Growth Bridge focused first on shaving ? (1/3)

Source: Euromonitor

Price comparison for a typical

“last generation” razor head

(UK)

Source: Main Online, Title “Sharp Practice…”, Sean Poulter

Global toiletries: sector

comparisons

Global Men’s Grooming products

Increasing media attention

Why did Growth Bridge focused first on shaving ? (2/3)

Why did Growth Bridge focused first on shaving ? (3/3)

Shaving Market:There was something to do...

Raz*War Products & Packaging

http://www.youtube.com/watch?v=ZUG9qYTJMsI

Ok, Ok, but how can you do it?

Authenticity

Humour

Engagement

Our Customers and Ambassadors

Some of our marketing tools & Tactics

Relevance (Quite demanding! )

Zoom on some of our guerilla tactics:

What to think about Twitter? (1/2)

Zoom on some of our guerilla tactics:

What to think about Twitter? (2/2)

Lets visit http://www.razwar.nl

“Social R&D”-We adapted our offer

Our Subscriptions-First step towards

SaaS?

Zoom on some of our guerilla tactics:

What to think about Twitter? TweetReach

Zoom on some of our guerilla tactics:

What about FaceBook(1)

Zoom on some of our guerilla tactics:

What about FaceBook(2)-FaceBook Ads

Zoom on some of our guerilla tactics:

Providing content regularly (1)

Zoom on some of our guerilla tactics:

Providing content regularly (2)

Zoom on some of our guerilla tactics:

Providing content regularly (3)

Zoom on some of our guerilla tactics:

Do not forget e-Direct Marketing!

Only

TODAY

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Raz*War‘s Black Friday. Use

discount code BLACKFRIDAY20

Zoom on some of our guerilla tactics:

Do not forget e-Direct Marketing!

What Didn’t Work?

And What in the

future?

Raz*War will more and more leverages

Citobi’s expertise (CRM)

Raz*War will develop its network of

international partners

Of course, growing will require funding…

Some concluding

remarks?

Some concluding remarks

• It works!

• But it has its limits…

• We did a lot of mistakes!

• ...But we learnt from them

• “Winning [Against Giants] is a matter of believing”

• ...Impacts also funding!

Bccreativity.com

Join the revolution! @razwar

Use code Degroof13 on

RazWar.fr to get a 15% discount