Advertising Commercials

• LO: To identify the

different types of TV

advertisements

• By the end of this lesson

you will have begun

drafting your pitch for a

new 30 second TV ad.

Advertising types – Match them

Feel Good

Bottled Cool

A. A transfer strategy used to

associate positive images/sounds

with a product. The audience will

automatically link the two.

B. A strategy used to emphasize

how cool the consumer will look if

they buy the product based on a

desire to be popular.

C. The product is fighting against

something or protecting the

consumer.

Superhero

technique

Vanity

Appeal

D. The product is elite/exclusive

and the consumer deserves the

best because they are part of

the elite.

Advertising Styles

Feel Good

Bottled Cool

A. A transfer strategy used to

associate positive images/sounds

with a product. The audience will

automatically link the two.

B. A strategy used to emphasize

how cool the consumer will look if

they buy the product based on a

desire to be popular.

C. The product is fighting against

something or protecting the

consumer.

Superhero

technique

Vanity

Appeal

D. The product is elite/exclusive

and the consumer deserves the

best because they are part of

the elite.

Can you identify the strategies?

Can you identify the strategies?

Ferrero Rocher • The advert style is...

• The key conventions used

were...

Cadbury’s The advert style is...

The key conventions used

were...

Listerine The advert style is...

The key conventions used

were...

Lynx Pulse The advert style is...

The key conventions used

were...

EXT: What are the lines of appeal for each advert? Give evidence from the ad.

Individually or in a pair use your re-brand brief and what you have learnt over

the last few lessons to draft a script to a “pitch” (presentation) for a 30 second

television advert selling your idea to the advertising execs

Conventions Lines of Appeal Style

•What is your original product?

• What have you re-branded it to?

• Who is your new target audience?

• What conventions will you use?

• What lines of appeal will you use?

• What sort of style will it be in?

Really sell your idea, set the scene using

lots of adjectives – like the beginning of a

good story you want to hook the execs at

the start of your presentation

ESSENTIAL INFORMATION

YOUR 30 TV AD

You may want to mind map before you

get writing

Advertisement Pitch…

Advertisement Pitch… Individually or in a pair use your re-brand brief and what you have learnt over

the last few lessons to draft a script to a “pitch” (presentation) for a 30 second

television advert selling your idea to the advertising execs

Conventions

Lines of Appeal

Style

YOUR 30 TV AD

Target Audience

Slogan Pack shot

Bottled Cool

Age

Humour

Sex appeal

Gender

Class Ethnicity