STYLES USED IN TELEVISION

ADVERTISING

HUMOUR Humour is a technique used in adverts to make the audience laugh and make the advert stick in our heads. Using humour in adverts would make the audience/consumers want to buy the product because they like the advert. In the advert you can see a man sitting in living room with a girl. This would mirror what they audience would be doing at home and make them feel more connected to the advert as they could maybe relate to the adverts situation. The costume that the people are wearing in the advert would contribute to the audience feeling connected as it would represent real life.

The product that the advert I am promoting is are ‘Super Noodles’ and the advert uses humour to sell the product. When the man plays the trick on the girl in the by taking his clothes off and putting his head at the end of the sofa to make as though he has actually wasted away. The audience would think that it is funny and clever for him to play this trick. This would show that the product they are promoting is really good as when she walked in with the noodles he immediately got up so that he could eat the food. Super Noodles- Wasted Away

Advert

SHOCK/DRAMATIC TACTICS

Shock/Dramatic tactics are used in adverts to send a message to the audience and to make them aware of certain situations. Charities adverts usually use shock/dramatic tactics to get an emotional response, to reveal a hidden message or show a certain lifestyle which could relate to a real life situation. The advert I have chosen is about abuse in relationships and this advert would stand out to the audience and you could see what people may be going through but suffer in silence. The advert would show the audience how easy it is to be in an abuse situation and not know how to get out of it. The Mise-en-scene in the advert is quite simple and reflects real life as you could imagine a boy and a girl watching a movie at home and while watching this advert you may not realise what it is about until the boy had raised his voice and grabbed the girls hair.

The camera work in this advert uses a lot of close ups of the victim in the advert to show the audience a reaction from her. this would also make the audience feel something as they would be closer to the character. The fact that the boy who is abusing her boyfriend banging on the window shows that if he saw himself abusing his girlfriend he would try stop it. The point of view we get from the boyfriend would help the audience understand that if people saw what they were really doing they would be shocked and they would try to stop it.

Abuse in Relationships: Would you Stop Yourself?

INTERTEXTUAL REFERENCES

Intertextual references are when one text in referred to into another text. The text could be from a novel, TV show, film or a music video. Intertextual references are used in adverts to spark readers’ prior knowledge of the text which is referenced. It would also provide humour for the audience if the text is presented in a certain way in the advert. The Cadbury Fabulous Fingers advert uses a reference to a scene in ‘Dallas’ when the character Sue Ellen falls down the stairs because she is drunk. The audience who watch the show would recognize the scene and know the background information of the characters. Mise-en-scene is used very well in this magazine because the chocolate finger are dressed up like the characters with the same hairstyles and costume. The setting of the advert is also a replica to the house on the TV. The opening credits of the advert is a reference to the opening credits of the show with similar theme music.

Cadbury Fingers- Intertextual advert Dallashttps://www.youtube.com/watch?v=j3ForPvSXt0

SURREALISMSurrealism is a technique which aims to make an advert stand out as it is different as it contradicts normal concepts or ideas. Surrealism is used in advertising to make adverts fun and more memorable. It would make the advert something for people to talk about and this would be a form of advertising in itself due to word to mouth.

The advert I have chosen is about a drink product called ‘Oasis’. The advert is about two girls who get scolded by there parents because they are drinking juice. This is because the parent say they can only drink water in there household. This leads to the parents tearing up a comic about a water hating duck. The song/sound they play when ‘Rubberduckzilla’ appears is a siren that would have been played to warn people about an attack during the war. The camera uses various shots which would show the duck destroying a variety of locations where water was located. The camerawork in the advert would make it more fun to watch because there are loads of different angles. The clothes that the girls are wearing would imply that they are active people. Therefore it would encourage people who play sports to drink ‘Oasis’ as it is portrayed to be better than water. It also implies that it is a drink that you would break the rules for as the two girls in the advert disobeyed there parents to drink it.

This would tempt the consumers/ audience to buy the product to try it from themselves. The slogan of the product would link to the advert as the whole advert is about loving the taste of ‘Oasis’ therefore people who do not like water would love to try the drink. The character ‘Rubberduckzilla’ would increase the popularity of the advert. This is because all age ranges and genre as kids would be intrigued by ‘Rubberduckzilla’ going around town destroying water and this would be something they would talk about.

Oasis- Rubberduckzilla Advert

CODES AND CONVENTIONS

The codes and conventions used in this advert are the camera angles, shot types, editing, lighting, sound/music, slogan. The advert I have chosen represents ‘Robinsons Juice’ it overall message is to show the audience that through a child's life they will always drink this product. The advert shows the development of a baby boy into a man and you can see that he always has the ‘Robinsons Juice’ in his life. This advert I am analysing is a surreal advert and this is because the boy in the advert is growing up from a baby to an adult. They represent his development by him walking to different objects which represent a certain age as when he is a baby he is crawling around and this then shows him walking to a bike and riding it. The boy then drinks the product and then goes into a swimming pool. This then cuts to him playing football and going into a gothic stage when he becomes a teenager. The advert shows his clothes and shoes ripping as he develops. The song that they play in the background of the advert contributes to what is playing on screen and this is because the parents sing ‘baby pleases baby’ and then you see the sons girlfriends belly grow as she is pregnant. The son is then a full adult and you see that even though he is an adult he is drinking the product.

Robinsons- They Grow Up Fast