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BACKBASE: Regain Control of Your Digital Strategy
Customer Behavior : Shift to Digital
“.”2
Omni-Channel Customer Journey
1) Pursue an Omni-Channel Delivery Model
3
Source: Google Inc.
Outside-in Approach : Start with the Customer
5
Every Journey Start with the Customer…
Technology Systems
Processes
Mind Devices Applications Companies
And Requires Hard Work at Infra Level…
6
The hard work happens here
Technology Systems
Processes
Mind Devices Applications Companies
Legacy Approach : Monolithic Silo’s
7
UX & Marketing
Business Logic
Banking Infrastructure
Rails
Disruptors = Flexible CX Layer + API’s
8
API API API API
Orchestration
UX & Marketing
Banking APIs
Banking Infrastructure
Rails
API API API API API
Orchestration
API API
OnlineBanking
1
Eliminate Silos
9
Challenge : How to Eliminate Silo’s?
MobileBanking
1
OnlineBanking
2
MobileBanking
2
ATMKiosk
CCCBranch
Existing Systems Processes IDM
SSO CRM
Eliminate Silos
Omni-Channel Digital Banking
10
Backbase Engage
Fast & Frictionless
Personal &Relevant
SuperiorExperience
Any TimeAny Place
CRMIntegration
Security &Compliance
ProcessIntegration
ApplicationIntegration
Key Digital Ingredients: Regain Control
Our Mission
Backbase is on a mission to help Financials Create, Manage
and Optimize secure Omni-Channel Customer Interactions.
12
CXP Services
Digital Banking with Backbase Engage
Digital Banking Services
3
2
1
4
Launchpad Retail | Wealth | Commercial
ExistingCore Systems
Widget Widget
CXP Manager
Digital BankingApps
• Money Movement• PFM • Loyalty• E-Statements
5
Backbase Engage
Launchpad: User Experience Building Blocks
Backbase Engage
14
LAUNCHPADRetail | Wealth | Commercial1
Customer In control
Backbase Engage
CXP: Omni-Channel Experience Orchestration
CRM
Security Services
Content Repository
Analytics
Personalization Services Integration Services Content Services
Existing Systems SSO IDM ESB
Mobile SDK Publishing Services Presentation Services Search Services
Customer Facing Apps
CXP Services
2
IT In control
Backbase Engage
CXP Manager: Take Control of your Digital Strategy
16
CXP Manager (Digital Managers)
Business In control
3
Backbase Engage
Digital Banking Services: Accelerate Innovation
Core Systems Core Systems
DigitalBankingServices
• Launchpad
• CXP Services
• Banking: Transactions, Cleansing, Categorize, Enrich, Savings, Budgets, Payments, Accounts, Entitlements, …
• Universal: Alerts, Notification, Message Center, Auditing, Contacts, …
• Re-Use & Rationalize
Existing Systems
Web Mobile Branch
Widget Widget Widget Widget
API API API
Digital Banking Services4
CXP Integration Services
Backbase Engage
Banking Marketplace: Ready to Go Banking Apps
5
We Are Backbase
Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION
20
Gartner Magic Quadrant for Horizontal Portal Software Jim Murphy (October 2014)
“Backbase is among the most highly regarded user experience platform vendors in time to implement”.
ü Strong momentum since 2010 ü Lean User Experience Platform
”Most Visionary Vendor”
Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION
“Backbase is Market Leader”
Decision Matrix: Selecting Next Generation Digital Banking Channel Platform Jaroslaw Knapik (December 2013)
“We believe Market Leaders are worthy of a place on most technology selection shortlists. The vendor has established a commanding market position with a product that is widely accepted as best-of-breed."
Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION
Q&A
Thank you! Jelmer de Jong, Fintech Consultant, [email protected]