D.V. Martynov, President of APPD

Brussels,October 05, 2015

IX European roundtable discussion of print media distributors

Source: Federal Service for Supervision of Communications, Information Technology, and Mass Media2

Source: APPD, GIPP

~8,000 publishers,incl. 15 international publishers

4 national distributors

8 federal wholesalers

~ 100 wholesalers

~ 550 retail distributors

42,100 . print media retail outlets

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Source: market distributorsStructure of circulations for 20144

Source: APPD

75% 73% 68%68% 67% 66% 65% 64% 66% 67%

25% 27%32% 32% 33% 34% 35% 36% 34% 33%

20%

30%

40%

50%

60%

70%

80%

20%

30%

40%

50%

60%

70%

80%

Retail Subscription

% from the total circulation

The percent of subscription in the total circulations reduced by 3%, due to the subsidies for the Russian Post

cancellation.5

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• For children and young people• Popular science• Spiritual and educating• Patriotic• Literary and art

• 15% discount forsubscribed circulationsdelivery

450 socially important publications:

Measures of support:

77

Measures of supportfor underpopulated regions of East Siberia, Far North and Far East• Reduced VAT – 5%.• Reduced taxes: on property, etc.• Reduced rates for circulations

delivery.

• Reduced rates for electric power for print media distributing enterprises.

• The right for free pass by toll roads, as well as the right for free parking in any populated localities of the above regions for the vehicles delivering the printed products.

TEN-DAY OF SUBSCRIBER – nationwide campaign of subscription promotion. 

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 • Takes place twice in a year, in spring and

in autumn. •Subscription at a reduced price. Over 2 million subscriptionsare drawn up for ten days of the ten-day • Concerts, theatrical performances, print

media street festivals, meetings of the publishers with the subscribers are organized. 

Category А

Category В

Category С

~30,900

~7,500

Print media stands Print media minimarkets

FMCG networks Minimarkets at filling stations

~ 3,700 Information stands Vending machines

- 4%

No. of outlets

+22%

-19%

Source: APPD

TOTAL IN RUSSIA ABOUT 42,100 OUTLETS (WITHOUT POST)

2015/2014

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10

11

VORONEZH:Zero rent rate for print media stands.

LIPETSK:1 sq.m. - $0.2 per monthLIPETSK REGION:1 sq.m. - $0.04 per month

0%

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Range of goods and services: