Upload
georgiewright
View
430
Download
3
Embed Size (px)
DESCRIPTION
Cathy Watson's Women in Media presentation on PR - from Story to Distribution
Citation preview
Press Releasesfrom story to distribution
About this presentation
• Who is Cathy Watson?
• What is a press release?
• What is newsworthy?
• Tips for writing a press release.
• Distribution – who will be interested?
Who is Cathy Watson?
What is a press release?
To an organisation:
• Free publicity• Profile raising• Informing• Reaching new
customers
To a journalist:
• Spam• Advertising• Space filler• Source of news• Introduction to
company
What is newsworthy?
Potentially:
• New – company, product, premises
• Research results• Takeover• Case studies• Major contract• Appointments• News of the moment
More subtly:
• Sponsorship• Fund-raising• Charity work• Community work• Staff achievements• By products
Tips for writing a release
• Get to the point quickly• Pyramid writing• Use short paragraphs and sentences• Keep punctuation and capital letters to a minimum• Include what, where, when, how and why• Full people details – who might know them?• Contact details• Send in body of email• Head and shoulders pictures• Be prepared to react quickly to help journalists
Distribution
• Your own website• Links from Facebook, Twitter, LinkedIn• Newsletter, e-newsletter• Local newspapers/websites• Press release sites• Specialist publications• Other selected newspapers/magazines
Remember
• The people most interested in your news will be your own customers, suppliers and staff. Don’t rely on other people to tell them.
• Consider publicity in newspapers, magazines, on radio and TV a bonus.
• Keep the media in touch with your progress
Thank you
•Thank you for listening•Any questions?