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START UP SACKVILLEStrategic Consulting

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Agenda Overview of Last Year’s SSW Key Challenges & Opportunities (4) Fundamental Pillars KSF’ For Our activities Proposed SSW Implementation Key Performance Metrics Summary

3 BRIEF OVERVIEW

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Business Key Points

Goal of Sackville Start Up Week: Build Connections between people in Sackville

(students, community, and faculty) Build awareness of student entrepreneurship on

campus.

Events: Pitch 101 Innovative Ideas Workshop Start-up Communities Video Viewing Student Entrepreneurship Panel

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Key ChallengesKey Challenges:

Timing – Mid March Communication and Awareness Support the Movement

*Cannot succeed without a solid fundamental strategy

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Start Up Sackville WeekSuccessful

Communication

CentralizationTiming Inter-Disciplinary

7 GOING FORWARD

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Key Success Factors – Goals/objectives

Four KSF’s within the SSW environment that determine the week’s ability to be successful and prosper.

KEY SUCCESS FACTORS#1) Students from all disciplines#2) Sufficient monetary prizing and professional connections#3) Entrepreneurial success#4) Entrepreneurship as a viable career option

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What Are Our Deliverables?Week full of activities that will solve last years challenges: Achieving satisfaction in the (4) main

pillars Our activities achieving our (4) KSF’

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Activity #1: Case CompetitionA case competition focused around entrepreneurship in which each group has 4 students from different disciplines. E.g. Accounting, Chemistry, Marketing, History, etc.

Pro This allows SSW to appeal to all disciplines while

getting students to make new connections. Monetary prize incentive

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Activity #2: Speaker SeriesSuccessful entrepreneurs share their experiences to convey that this path has tangible positive results.

Pro Allows students to consider entrepreneurship as

a viable business path that is on par with Accounting, Marketing, etc…

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Activity #3: Yes Atlantic This is the biggest conference in the Maritimes,

held in Fredericton, N.B. This event is dedicated to empowering youth entrepreneurs and leaders.

Pro Giving students exposure to entrepreneurship

opportunities available throughout Atlantic Canada

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Activity #4: Team Building Workshop

Targeting classes with current team projects on the go and encourage professors to encourage these groups to attend.

Pro Allows students to have more cohesive teams

with better communication.

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Activity #5: Mentorship SessionsA lunch/session with entrepreneurship mentors. This event would focus on small groups and dynamic discussions.

Pros Opportunity for more informal discussions and

candid advice. Allows students to flush out their ideas and get

feedback.

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Analysis of our deliverablesKSF #1Inter-

Disciplinary

KSF #2Incentive – prizing &

connections

KSF#3Entrepreneu

rship success

KSF#4Viability of

entrepreneurship

Activity #1: Case Competition ✓ ✓ ✓Activity #2: Speaker Series ✓ ✓Activity #3: Yes Atlantic ✓ ✓ ✓ ✓Activity #4: Team Building Workshop ✓ ✓Activity #5: Mentorship Sessions ✓ ✓ ✓

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Key StakeholdersPrimary stakeholders:

Students: Receive the direct benefits from these entrepreneurship events.

Secondary stakeholders:

Community Members: Receives a large economic benefit from entrepreneurship

Funders: Businesses that have invested into the entrepreneurship at Mount Alison will be able to see their investment grow within the community.

17 IMPLEMENTATION

PHASE I PHASE II PHASE IIIStrategic

goals achieved, analyze, revisit

1st year 2nd year 3rd year 2018+

Satisfy the (4) Main

Fundamental Pillars

Ensure That Our Activities Fulfill our (4) KSF’s

Ensure That There Is a Net

Positive Benefit

Implementation Timeline

Fundamentals:

Communication

Inter-Disciplinary

Timing Centralizatio

n

Key Success Factors:

Viability of entrepreneurship

Inter-Disciplinary Entrepreneurship Success Incentive - Prizing &

Connections

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Key Performance MetricsIn Order of Importance:

Profit: Is SSW making a profit or breaking even? Attendance: Is SSW attendance sufficient to warrant the activities that are being implemented?Student Satisfaction: Are students satisfied and content with the activities being implemented?Sustainable Continuity Feasible

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By fulfilling the (4) main fundamental pillars and accomplishing our KSF in regards to our activities:

SSW will achieve significant success and the Sackville community will greatly benefit.

Recap

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THANK YOU

Questions?

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Appendices

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Key Success FactorsSTUDENTS WANT COMPETITION

PROVIDESKEY SUCCESS FACTORS

More inclusive to students from different disciplines

Create activities that promote inter-disciplinary participation

#1) Activities that are geared towards including students from all disciplines

Monetary prizes and recognition for participating in the activities.

Provide tangible proof and funding for winning students.

#2) Ensure that their sufficient monetary and tangible incentive for students to participate. i.e. prizing, connections, etc…

Information and experiences that demonstrates the viability of entrepreneurship.

Identify and acquire successful entrepreneurs within the community

#3) Successful entrepreneurs share their stories to provide tangible proof of the viability of entrepreneurship as a career.

The opportunity to find out if they would make good entrepreneurs.

Provide resources as well as info. that will answer their various inquiries

#4) Provide activities that allow students to discuss their ambitions to be entrepreneurs.

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Human Resources We will have all the man power coming from volunteers, Estimation would be around 5 people for the whole week. We will not pay them but we can include a lunch, water

bottle and possibility of volunteering letter (stating the amount of hours they helped us out)

Case comp ~ 3 people Speakers series ~ 2 people Pitch 101 ~ 2 people Lego Contest ~ 2 people Mentorship ~ 2 people

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Financial Projection Possible Sponsors (Revenue):

MOUNT ALLISON UNIVERSITY Venn centre Enactus MTA MASU MTA Student brand ambassador Pond Deshpande Centre

 

Town of Sackville Legion of Sackville Knights of Columbus 

Hub city networking Canadian blood

service Church carpet Snow fox vodka Belliveau orchard Mavericks comm.

Inc. Atlantic Yamaha

SACKVILLE GREATER MONCTON

These institutions could help us obtain capital and the possibility of prize packs, food, and volunteering.

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Financial ProjectionExpenses:Prize Money: Case competition: ~$1,000 Lego Contest: ~$500

Incidentals Refreshments throughout the week: ~$250 Gas for mentors/speakers: ~$200

Events Yes Atlantic: ~$2,000

Marketing: Paid advertisement: ~$100 Misc. posters, flyers, etc.: ~$50

TOTAL: ~$4,100