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Susan Walsh, Founder Susan Walsh (001) 240 498 8499 [email protected] 1. Owner and Leader for Sales-Link, Inc. since 2006 -2012 2. Senior Sales Representative for Full Service CRO 2001 to 2006 3. Marketing and Business Development for IBM 1999 to 2001 4. Marketing and Business Development for Ross Perot -1995 to 199 5. US Navy Inspection Team Coordinator 1990 to 1994 6. US Navy Total Quality Leadership Program Coordinator 1985 to 1990

Sales-Link Company Presentatioan

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Lead Generation/Sales Accelerator

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Page 1: Sales-Link Company Presentatioan

Susan Walsh, Founder

Susan Walsh (001) 240 498 8499 [email protected]

1. Owner and Leader for Sales-Link, Inc. since 2006 -2012 2. Senior Sales Representative for Full Service CRO – 2001 to 2006 3. Marketing and Business Development for IBM – 1999 to 2001 4. Marketing and Business Development for Ross Perot -1995 to 199 5. US Navy Inspection Team Coordinator – 1990 to 1994 6. US Navy Total Quality Leadership Program Coordinator – 1985 to 1990

Page 2: Sales-Link Company Presentatioan

Susan Walsh (001) 240 498 8499 [email protected]

•Background Highly Experienced in Opening Doors Where Others are Not Successful Lead Generation, Sales and Marketing Systems and Requirements; Business Improvement Techniques Leadership Training Responsible for Quotas and Business Management

•Understanding Work within various stages of Discovery, Preclinical, Clinical and Post Marketing Expectations are for Opportunities to Increase Provide Staff of 10 to Support Customers

•Drive Self Motivator, Communicator, Social, Business Savvy

Page 3: Sales-Link Company Presentatioan

Sponsor Contacts

CRO/Service Provider

Susan Walsh (001) 240 498 8499 [email protected]

Sales-Link Contact HUB

US CONTACTS

INTL CONTACTS

Page 4: Sales-Link Company Presentatioan

Susan Walsh (001) 240 498 8499 [email protected]

Pre-IND •Discovery

•Animal Models

•Non-GLP Assays

•Research and Dev

IND

•GLP

•Animal Research

•IND

•Pharmacology

•Toxicology

•Bioanalytical

•Regulatory

Ancillary •Histopathology

•Clinical Pathology

•Technical Writing and Monitoring

•Project Management

PreClinical Contact Network

Page 5: Sales-Link Company Presentatioan

Susan Walsh (001) 240 498 8499 [email protected]

Early Clinical

• IRB

• Research and Dev

• Phase I

• Phase II

Late Stage

Clinical

• Manufacturing

• Phase III

• Post Market

Ancillary

• Central Lab

• Storage

• Data Management & Biostat

• Project Management Clinical Contact Network

Page 6: Sales-Link Company Presentatioan

Susan Walsh (001) 240 498 8499 [email protected]

CEO, GM, Founder , CFO, COO

CSO, CDO, Advisors

CMO, Medical

Affairs, PV

Corporate Contact Network

Page 7: Sales-Link Company Presentatioan

Susan Walsh (001) 240 498 8499 [email protected]

Identify Your Potential

Prospects/Customers/Target Audience

Co-write Letter of Introduction

Distribute Letter/Materials

Assess market penetration

Provide Contact Details for All Responses

Collect Survey Responses for New Product

Offerings

Schedule Meetings

Provide Other Administrative Support

Services (if contracted for)

•Court Prospects

•Identify New Business

•Create/Assess Content

•Participate in Social Media

•Write Blogs

Contacts Content Meeting

Services

Page 8: Sales-Link Company Presentatioan

Susan Walsh (001) 240 498 8499 [email protected]

Preclinical Regulatory Discovery Phase 1 Phase 2 Phase 3 Phase 4 Post

Market

CROs

Sales-Link Network

Sponsors

Page 9: Sales-Link Company Presentatioan

Susan Walsh (001) 240 498 8499 [email protected]

•Background Highly Experienced in Opening Doors Where Others are Not Successful Lead Generation, Sales Accelerator, Sales and Marketing Systems and Requirements; Business Improvement Techniques Leadership Training Responsible for Quotas and Business Management

•Understanding Work within various stages of Discovery, Preclinical, Clinical and Post Marketing Expectations are for Opportunities to Increase Provide Staff of 10 to Support Customers

•Drive Self Motivator, Communicator, Social, Business Savvy

Page 10: Sales-Link Company Presentatioan

Susan Walsh (001) 240 498 8499 [email protected]

•Let’s Recap:

•Use of our worldwide contact database specifically primed up for you

•Enhancements to database based on your input/our experience

•Daily email campaigning to the network worldwide

•3 postings a day on social media (linked in and Twitter)

•Content- 1 blog a month (or more) if there is enough to write about

•Corresponding with potential customers until they are ready to meet.

•Coordinating the scheduling of meetings

•Booking meeting via outlook and getting agreement

•F/U based on your meetings and follow-on action

•Advisory services on lead generation/sales acceleration/approach to

support sales

Page 11: Sales-Link Company Presentatioan

Here is what our customers have to say

Susan Walsh (001) 240 498 8499 [email protected]

“…highly recommend Sales-Link to any company looking to boost their prospecting activities. Sales-Link delivers high quality, qualified leads that

consistently result in establishing new business relationships.” Dr. Leslie Chaney , Preclinical Services

Marken Ltd.

“Sales-Link, Inc. has generated numerous relationships for my company that has generated a significant amount of projects.”

Dr. Gary Wolfe, Principal Toxicologist Gary Wolfe Toxicology, LLC

“Sales-Link has enabled us to grow our business while optimizing the utilization of our business development resources.”

Jeff Mayhew Chief Development Officer at LabConnect

Page 12: Sales-Link Company Presentatioan

•Data Enrichment-Delivery of Contacts Only-Pilot + Phase I delivered. High marks. Phase II planned. •Proposed: Lead Generation/Sales Acceleration:

•Messaging •Research/Pursuit of new targets •Email Campaigns -200 to 400 each day per product/service offering •Leads and Qualifications – ensure leads are buyers and are motivated, i.e., have funds; have a need; are an influencer •Sales Support – schedule meetings

Where We Have Been/Where We Are

Page 13: Sales-Link Company Presentatioan

Shuhag Ghosh - VP Global Marketing PBT Division –completed Phase

1 with high marks delivering data only (2k)

Neha Modha - Senior Director Marketing Efficiency

Patricia Morgan - Product Marketing Manager

David Denny - Director of Marketing

Elena DeLiguori - Database Marketing –currently working on

delivering additional contacts . Acxiom to build a custom database

for our marketing promotions

Where We Have Been/Where We Are