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A slide deck discussing the relevance of many-to-many communication as follow-up of the Janssen ESOF science bus. The discussion took place at the University of Antwerp.
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Me: A few words ...
@joergkurtwegner
Photo – Flickr – susanbrandstudio
I am a chemist
with a PhD in computer science
Photo – Flickr – mercuryvapour
While studying I searched in books
Photo – Flickr – emdot
I am in big pharma, knowledge management and communication is not only important, it is a critical strategy!
Regulations
Patients
-OMICS
Last 10 years
x5from 100k to 500k
Literature
Last 10 years
x1.6from 500k to 800k
Now, not only publications, but alsodata sources are ‘exploding’
Search and global collaboration withnon-digital media is not efficient, anymore.
Photo – Flickr – Chris Devers
Competition is global and efficiency is key! A growing long-tail raises a challenge forresearch funding (and business sponsors)
popularity
topics
Increase of new, user-centric and opportunities
How can we improve this?
Increase networking capacity, knowledge management, and
improve scientific communication (on multiple levels)
Making Deeper Connections
Photo – Flickr – Naveen Roy
Managing and tying knowledge together
The ESOF network was created and stays tightly connected
ESOF network
Source: FaceBook, SocialGraph, joergkurtwegner
Collaborative literature management also increases findability
Do you still believe your publications geta constant attention?
Angewandte Chemie, 2011. DOI 10.1002/anie.201007335
Every connection adds and measures value
Photo – Flickr – Pink Sherbet Photography
Note: A publication is just one form of
communication and knowledge we
need to manage
I am Wegner, JK
Jörg Kurt WegnerJoerg Kurt WegnerJoergkurtwegner
…Indentity managment
is critical
Digital communication examples
... and growth strategies
Scientific knowledge managment examples
There's a Mitsunobu inversion, via thiophenol, which occurs on a brutally hindered tertiary alcohol, which is certainly not something I'd expect to happen, or count on midwaythrough a thirty-odd step route.… But according to Rychnovsky, the published structure for the natural product has to be wrong!
The Hexacyclinol showdown! The power of science 2.0
Like almost every other chemistry journalist and blogger at the ACS meeting, I spent Wednesday afternoon at the "Total Synthesis of Complex Molecules" symposium, or as I’d come to think of it: "The Hexacyclinol Showdown.“!
Sources: [1], [2], [3], [4], [5], [6], [7] Blogging
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Tips: Be honest, “real”, regular,be part of the crowd (one of us)
• Derek’s blog is very well established:– He got featured by Nature publishing group– Serves as a meeting place for pharma people, posts
can be triggered by audience
Blogging
19
The digital age is the ‘metric’ ageKnowledge=People+InformationIntegration
Personal metrics are keyContribution transparency!
Blogging
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Growth tips: A bi-directionalintegration is a win-win senario!
Knowledge=People+InformationIntegration
• Integration of other personal content• Facilitating sharing with network• Facilitating findability
Blogging
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Growth tips: A bi-directionalintegration is a win-win senario!
Knowledge=People+InformationIntegration
My blog
Chemspider.com
Strenghten connectivity over silos
Blogging
23
Growth tips, check what is trendin friend networks and expand
knowledge=people+information
Best of the day
Microblogging
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Growth tips: Twitter analyticsCytoscape and Google-OpenSocial
Find strong hubs in your networks, e.g.which Twitter followers have strong hubs you are not following till now?
Microblogging
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Science wikisAn editable database the easy way
Wiki
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Growth tips – Break down the silosMake use of semantic crowd-sourcing
• http://reflect.ws “social” curation of content
• Mashups increase efficiency and decreases “discovery costs” Semantic web
For an efficient „digital“ communicationA training for scientists is a recommended strategy.
Questions? @joergkurtwegner
