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CONFIDENTIAL1
TWITTER@Conductor
@Brian_McDowell
Presentation & Data SheetAre available at
www.conductor.com/searchex
SO MUCH DATA….SO LITTLE TIME
SO MUCH DATA….SO LITTLE TIME
75 Data Points in 15 minutes
CONFIDENTIAL3
TWITTER@Conductor
@Brian_McDowell
Presentation & Data SheetAre available at
www.conductor.com/searchex
Presentation & Data SheetAre available at
www.conductor.com/searchex
Cumulative data you can collect and archive in just 30 minutes each week.
Identify Trends at a High Level
CONFIDENTIAL4
TWITTER@Conductor
@Brian_McDowell
Presentation & Data SheetAre available at
www.conductor.com/searchex
COLLECTION IS NOT THE TIME FOR ANALYSIS!
7 Primary Segments of Analytic Data
•Conversion Metrics
•Ranking Distributions
•Web Analytics
•Webmaster Tools
•Web Based Information
•Link Analysis
•Social Strength and Brand Awareness
CONFIDENTIAL5
According to Rand Fishkin, “Every time you use bullet
points in a presentation you kill a kitten”
TWITTER@Conductor
@Brian_McDowell
Presentation & Data SheetAre available at
www.conductor.com/searchex
CONFIDENTIAL6
TWITTER@Conductor
@Brian_McDowell
Presentation & Data SheetAre available at
www.conductor.com/searchex
Conversion Data
Knowing your conversion data helps you establish budget and team growth.
When the CEO asks you about the raise or fall of his favorite term, being prepared with revenue impact will win his/her heart.
1-800-CALLSEO#ProTip
CONFIDENTIAL7
TWITTER@Conductor
@Brian_McDowell
Presentation & Data SheetAre available at
www.conductor.com/searchex
Ranking Data shows SEO Strategy Impact
The faster you identify and report on dips and spikes, the more success you will have over time.
#ProTipSegment this data into separate categories for a deeper
level of strategic reporting. (GEO, updates …)
CONFIDENTIAL8
TWITTER@Conductor
@Brian_McDowell
Presentation & Data SheetAre available at
www.conductor.com/searchex
Web Analytics Data
Segmenting out the data allows for quick identification of traffic problems coming to your site
CONFIDENTIAL9
TWITTER@Conductor
@Brian_McDowell
Presentation & Data SheetAre available at
www.conductor.com/searchex
Web Analytics Data
#ProTipUse advanced and custom segments to save time each week. This also allows you to track specific
sources or directories.
CONFIDENTIAL10
TWITTER@Conductor
@Brian_McDowell
Presentation & Data SheetAre available at
www.conductor.com/searchex
Webmaster Tools Data
Straight from the horses mouth. Are you acting on recommendations straight from Google
themselves?
#ProTipPROCESS YOUR 404 REPORT!Lost link equityYou control the destinationBetter user experienceNon aggressive tactic
CONFIDENTIAL11
TWITTER@Conductor
@Brian_McDowell
Presentation & Data SheetAre available at
www.conductor.com/searchex
Basic Metrics of StrengthHas there been a massive increase or decrease in the number of pages indexed? Could be good or bad. (Archive this)
#ProTipDo NOT obsess with
page rank. It is a good directional metric on the growth of your
authority but shifts are common and rarely
impact rankings.
PR hyper focus is so 2007!
CONFIDENTIAL12
TWITTER@Conductor
@Brian_McDowell
Presentation & Data SheetAre available at
www.conductor.com/searchex
7 Primary Segments of Analytic Data
Having more Tweets or mentions does NOT correlate with better natural search rankings. Brand outreach does however make your product more awesome.
“The real objective to making a website is to make something so awesome that you get the links for free”
~@MattCutts
#ProTipDo not ignore +1 as it has an insane impact
on Google search results and is very difficult to manipulate. See your logged in
usage via the (not provided data)
CONFIDENTIAL13
TWITTER@Conductor
@Brian_McDowell
Presentation & Data SheetAre available at
www.conductor.com/searchex
Domain Level Linking Data
“I wouldn't write the epitaph for links quite yet.”
Matt Cutts SMX Advanced 2012
Jim “The Ninja” Boykin
#ProTipAdd additional lines to track and
manage independent link building strategies. This helps
manage the growth and marketing cost with each tactic.
Link building is a living strategy and must be approached with creativity and paranoia!
CONFIDENTIAL14
Follow the DELTA week over week
Take a step back and breath…..
CONFIDENTIAL15
TWITTER@Conductor
@Brian_McDowell
Presentation & Data SheetAre available at
www.conductor.com/searchex
Let the data tell the story…dig in with confidence