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Search engine optimization training class held by Social Media University, New Media, New Marketing, Inc, and sponsored by the Doral Chamber of Commerce. This presentation teaches you how to properly optimize your web sites for search engines such as Google, Bing and Yahoo. Real tools as per Google's Webmaster Guidelines. For more information on Social Media University vist my web site at http://www.nmx2.com.
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SEO Search Engine Optimization
“How to Get Your Business Found on Google”
Manny SarmientoNew Media, New Marketing, Inc.
www.NMx2.com
Whole “New” SEO World
• Promises, Money Spent, “May Day”
• SEO Madness
• Noone Can Promise You “#1 on Google”
• Today’s SEO World
Where SEO Results Really Come From!
DCC Results“New Kids on the Block!”
How to Really Get Your Business Found on
Google!
Lets Explore!
It All Begins with Your Web Site!
• Web Page Design History
HTML, Flash, HTML
• HTML, Flash, ASP, etc
HTML is Preferred
How Designers Design
• HTML (Preferred)• WYSIWYG (FrontPage, Dreamweaver)• Content Management System (CMS)
Joomla, Wordpress• Flash• Photoshop• Dynamic Web Design• Template Sites• Free Web Sites (Beware!)
You Can Design Sites
• 1and1.comWebsite Builder“My Business Site”
• FrontPageEasy to Learn / DiscontinuedCan be Used EffectivelyReplaced by Expression Web
Search Engine Results Page (SERPS)
How Google Serves Your Pages• Relevancy to the User• Over 200 Factors• Pageranks – Number of Backlinks
Backlinks are Ranked by Google
Backlinks for SEOLinks:www.nmx2.com
Does not show all backlinksShows them at random
Google.com/webmastersWebmaster Console for Full View of
Backlinks
Do Not Pay for Backlinks!
Keywords and ContentContent is Definitely King
Text Based, Relevant Content a MustSearchable Keywords IncludedKeywords – What are People
Searching for to Find You?Google Keyword Tools
https://adwords.google.com/select/KeywordToolExternalhttp://www.google.com/sktool/# (Discontinued)
Getting Crawled
• What is a Crawl?• Ping• Submitting Your URLs• Submitting Your Sitemap
www.google.com/webmasters
What Google Wants!• Content, Content, Content• Unique Visitors• Relevant Backlinks• Keyword Rich Title• Keyword Rich Description• Keyword Meta Tag?• <H1> <H2>• Keyword Image Files Names• Keyword Image Alt-Tags• Internal Links / External Links• Sitemap• A Relevant, Content & Keyword Rich Site
Google Love a Great URL
• Primary URL• Long Tail URL• Blog URLs• Press Release URLs
Social Media SEO• Social Network Posts Drive Traffic• Social Bookmark Backlinks
“Nofollow” vs. “Dofollow”• Social Media Site Profiles• Marking Your Spot on the Web
The SM Web Fireworks• Keyword Rich Profiles• Tweet Your Website Content vs.
Blog or Articles• Article Marketing for Backlinks
EzineArticles.com
Social Media that Make an SEO Difference
• YouTube• Facebook and LinkedIn
The Law of Large Numbers & Traffic• Google Maps (Places)• Images (Google Search)• Social Bookmarks
Delicious, Digg, TechnoratiStumbleupon, others
• Local DirectoriesMerchant Circle, Google, Yahoo Local, Bing
Local• Do Not Pay for Local Directories!!!
Social Media that Make an SEO Difference
• Social Media Press ReleasesPRLog.com, 24-7PressRelease.comAs Fast as 7 Minutes(Demonstration)
• BlogsFaster IndexingPing (Everything)
The Mechanics of the SEO Social Media Web
• Social Bookmarks, SB Backlinks, Ping
• Social Media Press Releases Instant Indexing
• Traffic & Backlinks Increase Rankings
• Monitoring SEO ResultsGoogle Alerts
The SEO Keyword Rich Game Plan
• Optimize Your Web SiteChange URL if NecessaryLong-Tail URLOptimization Points
• Change Structure of Your Site• Create 100 SB/SN “DoFollow” Profiles• Create YouTube Channel
Upload Videos • Start a Blogger Blog
Claim and Ping that Blog• Learn Social Media Marketing Skills
The SEO Keyword Rich Game Plan
• Optimize Your Web SiteChange URL if NecessaryLong-Tail URLOptimization Points
• Change Structure of Your Site• Create 100 SB/SN “DoFollow” Profiles• Create YouTube Channel
Upload Videos • Start a Blogger Blog
Keyword RichClaim It, Ping It
The SEO Keyword Rich Game Plan
• Learn Social Media Marketing Skills• Send a Social Media Press Release
Weekly• Social Media “Shock and Awe”
Get Busy!• Create a Game Plan!• Schedule It!
Get Started Now with Social Media SEO and “Get Found on
Google”TODAY!