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US businesses are like sequoias. Indian businesses are like banyan trees. This is a copy of the presentation made to - a delegation of Chinese CEO's of state-owned enterprises at the University of California, Berkeley's Public Policy school - the exec MBA class of Wharton Business School at the San Francisco campus
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Understanding the business culture in two countries
8/29/2014Kashyap Deorah
1
Kashyap Deorah 2
General Sherman
The Great Banyan Tree
US companies Indian companies
Focused Diversified
Growth Survival
Technology-driven Human-driven
Contract Conversation
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Kashyap Deorah 5
Mobile
payments for
full-service
restaurants
Phone
commerce
platform for
Indians
Kashyap Deorah 6
Less than 2% of the seeds
survive after 2 years
Winged seeds are dispersed
by wind
In first 20 years, young trees
shoot up to 20m
Young seeds grow in the
crevices of the host tree
Fruity seeds are dispersed by
birds and animals
Throws aerial roots and spans
over acres of land
Kashyap Deorah 7
Chalo year 1
No revenue model
Product & engineering only
Chaupaati year 1
Profitability model
Product, engineering, sales,
marketing, call center,
operations
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Chalo
Consumer marketing through app
store and digital marketing
Small business sales through
contract sales people
Biggest human capital is engineers
Chaupaati
Consumer marketing through
offline and local marketing
Small business sales through on-
rolls field sales team
Biggest human capital is call
center operations
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Chalo acquisition by OpenTable
Met acquiring CEO 3 months after
term sheet
Business negotiation over
email/phone followed by lawyer
negotiation
Offer to onboarding in 4 months
Chaupaati acquisition by Future Group
Handshake with acquiring CEO in 1st
meeting
Business negotiation in face to face
meetings followed by term sheet
signed by trusted mutual friend
Offer to onboarding in 1 week
USA India
Objective Subjective
Logical Emotional
Universal Personal
Fact Belief
Scientific Myth
Absolute Relative
Linear CurvaceousKashyap Deorah 12* East v West – the myths that mystify – Devdutt Pattanaik
Kashyap Deorah 13China?
This is original work based on my work and life experiences, with influence from works of Devdutt Pattanaik with whom I had the privilege of working with at Future
Group, Professors Tarun Khanna and Krishna Palepu of Harvard Business School whose work on emerging markets has enlightened me over a decade now, and good
old Wikipedia which answers more than you can ask in a lifetime.
8/29/2014Kashyap Deorah 14
