Twitter for Business Marketing

JAMES MCCORMACK

Business To Business Marketing

The LesserProfessor.com

WHAT IS TWITTER?

MARKETINGINFORMATIONBUSINESS

Twitter is a multi-channel commun-ication tool for

twitter• A micro blogging tool/communication tool• One to many communication• Many to one communication• One to one communication

TWITTER PAGE

Set Up Your Twitter Home Page

Use a good shot, 73p X 73p

Read “500 Social Media Marketing Tips” by the brilliant Andrew McCarthy @ andrewmccarthy or

andrewmccarthy.com

Anatomy of a Tweet

1.Links- Shrink URL w/ Tiny URL hyperlink2.Mention- include the Twitter handle @UserName3.Hashtag #- organize conversations around topic4.Reply- Respond to a tweet5.Retweet- pass Tweet on to your followers RT6.Favorite- Mark a tweet as a favorite, filed and notification

Who you follow says a lot about you.

• Following industry experts and thought leaders show interest in the space.

• Who follows you says something about your brand too……..

• Influencers• Thought leaders use

social media and Twitter is one of the primary communic-ation tools

WHO TO FOLLOW?• Finding thought leaders to follow-• WeFollow.com

• Twibes.com

• Look at who you follow and see who they follow.

TWITTERTOOLS

Learning Twitter for Business

• Join in Weekly TweetChats• B2B Marketing #b2bchat

– https://twitter.com/b2b_chat @b2b_chat– Thursdays at 8PM EST

• Trending Business Topics – https://twitter.com/samfiorella #bizforum– Wednesdays at 8PM ESt

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Topsy.com

Twitter Intel- Find any Tweet, analyze Twitter handles, influencers, hashtags.

BufferUse Buffer.com to manage &

schedule Tweets

TweetDeck for managing TwitterTweetDeck.com for timeline, messages,

interactions and activity.

Hootsuite- Your SMM DashboardThe best tool to manage all of your social

media outlets. Monitor, create and schedule posts across multiple channels

Get StartedGet Engaged

Amplify the Impact

Twitter for Small Business

Twitter Lists• Twitter Lists help you manage the flow, focus

on conversations• Lists can be private or shared (and followed)• Managing Twitter Lists:

– http://twitlistmanager.com/listmanager.php

I wanna talk about me

Wanna talk about IWanna talk about

number one Oh my me my

What I think, what I like, what I know, what I

want, what I seeI like talking about you,

usually, but occassionally

I wanna talk about meI wanna talk about me

Focus on audience

Today, you have to Listen To Your Customers

TWITTER TIPS• Leave space for re-Tweets• Retweet/Give credit HT(Hat Tip)• Take direct conversations off line

with DM- Direct Messages• Balance Tweets, RT, replies and

DON’T over promote

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http://www.entrepreneur.com/article/227189

Shrink the LinkYou only have 144 characters, Use these to reduce the URL

character count• http://dashburst.com/tweet-this/• https://bitly.com/• http://tinyurl.com/• http://ow.ly/url/shorten-url• http://goo.gl/

Twitter Mistakes• Over Tweeting• Retweeting every comment• Retweeting everything in your feed• Tweeting Inspirational quotes• DM Spam• Giving K scours instead of earning them

• From http://dashburst.com/

TWITTER @JAZMAC182WEB LESSERPROFESSOR.COM

MASSMILITARYMARKETING.COMG + GPLUS.TO/JAZMAC

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