Upload
mediapost
View
521
Download
5
Embed Size (px)
Citation preview
TURNERSPORTSMOBILE MONETIZATION
MOBILE MONETIZATION STRATEGYThree Tier Approach
1. Cross Platform Sponsorships
2. Media Packaging and Yield Management
3. Ad Innovation and Native Mobile
CROSS PLATFORM SPONSORSHIPS
MOBILE MONETIZATION STRATEGY1.Cross Platform Sponsorships• Content based sponsorship with Share of Voice and Flat Fee across
platforms
• Takeovers across Desktop, Handset, Tablet, Mobile Web & App – packaged as one line item with blended impressions and a flat fee.
• Cross Platform media packaged with all of the above – no cherry picking allowed!
NCAA & MARCH MADNESS COKE ZERO SOCIAL ARENA
NBA DIGITALTNT
OVERTIME
NBA DIGITALNBA TOTAL TAKEOVER
BLEACHER REPORTBR TOTAL TAKEOVER
PGA DIGITALLIVE LEADERBOARD SPONSORSHIP
NASCAR DIGITALLIVE LAP BY LAP SPONSORSHIP
MEDIA PACKAGING &
YIELD MANAGEMENT
MOBILE MONETIZATION STRATEGY2. Media Packaging and Yield Management
• Packaging - ROS or RON Media combining all sizes or video (pre-roll or mid-roll) on desktop and mobile into one line item – blended impression guarantee, one CPM, one cost.
• Yield Management – Direct Site/Section specific, direct Run of Network with our without audience targeting, Programmatic.
NCAA & MARCH MADNESSMarch Madness Live Video
NCAA & MARCH MADNESSROTATIONAL MEDIA
ROTATIONAL MEDIABLEACHER REPORT
NATIVE MOBILE
MOBILE MONETIZATION STRATEGY3. Ad Innovation & Native Mobile
• Sponsorships or Rich Media / Mobile specific ad executions only for the mobile experience.
• App Sponsorships, Rich media, Native Advertorials, Content Sponsorships, etc.
PGA DIGITAL PGA CHAMPS APP SPONSORSHIP
NCAA, MARCH MADNESS & NBAAPP SPONSORSHIPS
BLEACHER REPORTCUSTOM CONTENT STREAMS, NATIVE ADVERTORIALS
TEAM STREAM MY FANTASY
STREAMNATIVE
ADVERTORIAL
CUSTOM COLD HARD FACT STREAM
BLEACHER REPORT RICH MEDIA -MOBILE INTERSTITIAL & ACCORDIAN UNIT
PACKAGING STRATEGY
Site Flight Dates Sponsorship Placement SOV CPM Impressions
2015 PGA Championship Live Video
Mid-Roll (:15s) Flat Fee
300x250 Companion Unit
2015 PGA Championship Leaderboard Sponsorship620x160 Branded Custom Unit Flat Fee XXX
728x90 Banner300x250 Banner
2015 PGA Championship Android APP Sponsorship"Presented by" Logo
Loading ScreenMobile Video Flat Fee XXX
Mobile BannersDesktop Landing Page
100% SOV of Android APP Download Promotion320x50
300x250 Banner xxx XXX728x90 Banner
TOTAL XXX
PGA DIGITAL August 1 - 30 Premium Rotational Media N/A
PGA DIGITAL PGA Championship 2015 PGA Championship Android APP Sponsorship 100%
Proposal Information:Client:Product:Flight Dates:
PGA DIGITALThursday - Monday
of Tournament Week 2015 PGA Championship Leaderboard Sponsorship 10%
XXX
PGA DIGITAL
TNT Live SimulcastPGA Championship 2015 PGA Championship Live Video Approx. 5%
MARCH MADNESS LIVE - AT&T 2016
Package Name Site Placement Creative Size Flight IMPs CPM Total Cost
NCAA Live VideoWeb and App (:30)
Video 3/13/16 - 4/5/16 XXX
Video Companion Unit 300x250 Desktop,Apps TBD
3/13/16 - 4/5/16 XXX
CBSSports.com, NCAA.com, Bleacher
ReportRun of Sports Media
300x250, 728x90,320x50 2/15/16 - 4/15/16 XXX XXX XXX
MML Tri-Presenting Sponsorship - Logo LogoMML Tri-Presenting Sponsorship - Pre-roll :15 VideoMML Tri-Presenting Sponsorship - Pre-roll Sync 300x250MML Tri-Presenting Sponsorship - Game Center 300x250MML Tri-Presenting Sponsorship - Live Game Banner 300x250MML Tri-Presenting Sponsorship - Schedules 160x600MML Tri-Presenting Sponsorship - Tri-presenting Sponsor MML Landing Page
728x90, 300x250, 320x50, 300x100
Cobranded Promotion (Bleacher Report, CBSSports, NCAA) 728x90, 300x250, 320x50, 300x100
2/15/2016 - 4/15/2016
NCAA Homepage Roadblocks 728x90, 300x250, 320x50, Skin
3/18/2016, 3/21/2016, 3/26/2016
Android /Windows / Kindle App - Logo Placement On Every Screen LogoAndroid /Windows / Kindle App - Point of Entry Pre-roll :15Android /Windows / Kindle App - Point of Entry Sync Unit 300x250Android /Windows / Kindle App- Banner Units in App TBDE-mail Blast (Date TBD) 1x1Cobranded Promotion (Bleacher Report, CBSSports, NCAA) 1x1 3/7/2016 - 4/4/2016
CBSSports.com, NCAA.com, Bleacher
ReportRun of Sports Media
300x250, 728x90, 320x50 2/15/16 - 4/15/16
Run of March Madness MediaCBSSports.com,
NCAA.com, Bleacher Report
Run of Sports Media 300x250, 728x90, 320x50 2/15/16 - 4/15/16 XXX Flat XXX
- -$ AT&T at the Half Sponsorship March Madness Live Halftime Show Simulcast Sponsorship On-set Branding 3/13/16 - 4/5/16 XXX Flat XXX
- -$
AT&T 2016 MARCH MADNESS TOTAL
March Madness Live Corporate Champion Video Package
MML XXX XXX
March Madness Android/Windows/Kindle Fire
App Sponsorship33% SOV Android, Kindle
50% SOV Windows
XXXMarch Madness Live
Tri-Presenting Sponsorship33% SOV
NCAA Digital
3/13/2016 - 4/15/2016
XXX Flat
XXX Flat XXX
NCAA Digital3/7/2016 - 4/15/2016