SH SU FF LEWORK

DESIGN

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TARGET MARKET

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๏ELDERLY (MAIN CONCERN)

๏PEOPLE LIVING WITH ELDERLY

๏OLD AGED HOMES

๏PEOPLE WITH MOBILITY ISSUES

POTENTIALMARKET

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1) Japan (42.9 yrs)2) Germany (42.1 yrs)3) Italy (42.0 yrs)4) Finland (40.9 yrs)5) Bulgaria (40.8 yrs)

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.31) SINGAPORE (37.5 yrs)

1) China, Macao SAR (55.5 yrs)2) Japan (54.9 yrs)3) Republic of Korea (54.9 yrs)4) SINGAPORE (54.9 yrs)5) Martinique (53.0 yrs)

Year 2005 Year 2050

1 in 5 Singaporean will be 65 years old or above by 2030!

PAINS

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๏INCONVENIENCE

๏SAFETY ISSUES

๏TIME CONSUMING

๏MAN POWER

๏LACK OF IMPLEMENTATION

EXISTING SCHEMES

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๏GRANNY FLATS

๏HDB SCHEMES TO ENCOURAGE PEOPLE TO LIVE WITH THEIR PARENTS

IDEA

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Interior design

Budget Planning

One Stop Shop

CheaperPricing

Equipment ConsultationInstallation

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Comments from Focus Group

“Is it expensive?”

“Does it take long to install?”

“Do you provide home service?”

“Do i need to make many trips?”

Q and A

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