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The circle signifies the never ending business and prosperity

The color pink opens the mind of every consumer

5 lines signifies he hierarchy of the business

1st line signifies for the VALUED CUSTOMER

2nd line signifies TOP MANAGEMENT

3rd line signifies MIDDLE MANAGEMENT

4t line signifies WORKFORCE

5th line signifies ON FIELD WORKFORCE

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The company is committed to offer the most quality mobile phones.

Affordability is our vital concern.

Our customer shall feel comfortable and trendy during the encounter.

The company practices Total Quality Management.

Innovative creations that will suit the needs and preferences of our customers

are also a vital concern.

To continually upgrade its service with the latest technology for the better service

experience for our valued consumers.

To provide globally competitive mobile phone products that can compete with

international competitor brands.

To establish brand loyalty to the buying public.

To provide accessibly the phones which are trendy, affordable

and on the outmost quality.

Be the leading mobile phone provider worldwide.

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STRENGTHS:

Management type: HORIZONTAL TYPE MANAGEMENT

EMPLOYEES:

Top management:

Consist of well-known experienced management officers from

different field of expertise.

Equipped with competence with regards to telecommunication

Middle management:

Experienced technically in the field of people management.

Can execute authority from top management regulations

Friendly and approachable to workforces.

Workforce:

Office staffs – friendly and reliable fresh graduates of Bachelor of

Science in Mass Communication.

Engineers (electrical & electronics) – licensed and innovative

visionaries.

Information Technology Specialists – experienced I.T professionals

and programmers.

On field – trained with marketing knowledge, loyal and reliable.

Employees are given incentives to encourage hard work.

FACILITIES:

Over 450 Branches of concept stores and kiosk nationwide.

4 Manufacturing Factories located in the Philippines.

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WEAKNESSES

Services offered

Not yet perfected due to the lapses from the feasibility study

Does not support 4g connectivity

Facility

A number of thriving concept stores in Mindanao due to

completion in market share.

OPPORTUNITIES

SMART Telecommunication Company offers to buy the 51 % share

of the company.

Myanmar is open for our company to venture.

THREATS

Local mobile phone companies are giving black propaganda

against our company.

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TALE MOBILE

CALENDAR OF ACTIVITIES

FOR THE YEAR 2015 (January - June)

JANUARY

4th monthly Quality

Inspection (FACTORY)

7th signing of

endorsers

28th Barangay

Caravan

FEBRUARY

4th monthly Quality

Inspection (FACTORY)

14th TALE of Love

promo

18th hiring of

applicants (FACTORY,

CONCEPT STORES)

23rd orientation for

newly hired

employees

28th Barangay

Caravan

MARCH

4th monthly Quality

Inspection (FACTORY)

16th TALE mobile

phone new unit

release

28th Barangay

Caravan

APRIL

4th monthly Quality

Inspection (FACTORY)

12th summer discount

bazaar

28th Barangay

Caravan

MAY

4th monthly Quality

Inspection (FACTORY)

28th Barangay

Caravan

JUNE

4th monthly Quality

Inspection (FACTORY)

8th operation linis

bayanihan school ni

Juan

28th Barangay

Caravan

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TALE MOBILE

CALENDAR OF ACTIVITIES

FOR THE YEAR 2015 (July - December)

JULY

4th monthly Quality

Inspection (FACTORY)

28th Barangay

Caravan

AUGUST

4th monthly Quality

Inspection (FACTORY)

18th hiring of

applicants (FACTORY,

CONCEPT STORES)

23rd orientation for

newly hired

employees

28th Barangay

Caravan

SEPTEMBER

4th monthly Quality

Inspection (FACTORY)

28th Barangay

Caravan

OCTOBER

4th monthly Quality

Inspection (FACTORY)

28th Barangay

Caravan

NOVEMBER

1st TALEs of horror

promo

4th monthly Quality

Inspection (FACTORY)

28th Barangay

Caravan

DECEMBER

4th monthly Quality

Inspection (FACTORY)

25th Christmas price

dropdown sale

28th Barangay

Caravan

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Monthly Quality Inspection (FACTORY)

PROGRAM FLOW & INFO

DATE: Every 4th day of the month

LOCATION: Regional TALE Manufacturing Factories

TIME ALLOCATED: 9:00 – 3:00 pm (6 hours)

BUDGET ALLOCATED:

₱ 135,000.00 (monthly)

DESCRIPTION:

To insure that all facilities in the Manufacturing Factories of TALE Mobile is up to

date and competent to provide accessibly the phones which are trendy,

affordable and on the outmost quality

PEOPLE INVOLVE:

TALE Executives

Regional Inspection Officers

START DESCRIPTION

9:00 – 10:00 am Raw Material Quality Inspection

10:00 – 11:00 am Machinery Inspection

11:00 – 12:00 nn Lunch Break

12:00 – 1:00 pm Assembly Area Inspection

1:00 – 2:00 pm Packaging Zone Evaluation

2:00 – 3:00 pm Quality Management Evaluation

END

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Signing of Endorsers

PROGRAM FLOW & INFO

DATE: 7th day of January 2015

LOCATION: Bayview Park Hotel, 1118 Roxas Blvd, Ermita, Manila, Metro Manila

TIME ALLOCATED: 4:00 – 6:00 pm (2 hours)

DESCRIPTION:

Signing of TALE Mobile’s new product endorsers; Nadine Lustre & James Reid

BUDGET ALLOCATED:

₱ 2,000,000.00 (contract)

₱ 50,000.00 (venue)

PEOPLE INVOLVE:

Nadine Lustre & James Reid (New TALE endorsers)

TALE Executives

START DESCRIPTION

2:00 – 3:00 pm Venue Preparation

3:00 – 3:30 pm Press Briefing

3:30 – 4:00 pm Arrival of the TALE Executives and Endorsers

4:00 – 4:30 pm Start of the program

4;30 – 4:45 pm Signing of the contract of the endorsers and executives

4:45 – 5:35 pm Press Conference

5:35 – 6;00 pm Pictorial with the executives and press

END

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Barangay Caravan

PROGRAM FLOW & INFO

DATE: Every 28th day of the month

LOCATION:

TIME ALLOCATED: 3:00 – 4:30 pm (1 and ½ hour)

DESCRIPTION:

A promotional event that will be held at various loaclities in the country to

promote TALE Mobile phone, w/endorsers Nadine Lustre & James Reid

BUDGET ALLOCATED:

₱ 150,000.00 (venue)

PEOPLE INVOLVE:

Nadine Lustre & James Reid

For the month of: Place: For the month of: Place:

January Quezon July Lanao del Norte

February Davao August Samar

March Surigao del Sur September Bukidnon

April Leyte October Cagayan de Oro

May Aurora November Cotabato

June Sarangani December Bohol

START DESCRIPTION

1:00 – 3:00 pm Venue Preparation

3:00 – 3:30 pm Nadine Lustre & James Reid Perform

3:30 – 4:00 pm Nadine Lustre & James Reid Talks about TALE Mobile

4:00 – 4:30 pm Nadine Lustre & James Reid Pictorial with the fans

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TALE of Love

PROGRAM FLOW & INFO

DATE: 14th day of February 2015

LOCATION: Mall of Asia Arena

TIME ALLOCATED: 5:00 – 8:00 pm (3 hours)

DESCRIPTION:

A valentines promotional event of TALE Mobile where couples are invited to

come celebrate valentines with TALE Mobile and have a chance a phone to win

a mobile phone unit of

BUDGET ALLOCATED:

₱ 200,000.00

PEOPLE INVOLVE:

Nadine Lustre & James Reid (TALE endorsers) with Vice Ganda (Guest Emcee)

Couples are anticipated to come

START DESCRIPTION

1:00 – 5:00 pm Venue Preparation

5:00 – 5:30 pm Pre – show with Vice Ganda

5:30 – 6:00 pm Games with the audience

6:00 – 6:30 pm Nadine Lustre & James Reid entertains the crowd

6;30 – 7:00 pm Accouchement of the winners of new TALE Mobile phones

7:00 – 7:30 pm Vice Ganda with Nadine Lustre & James Reid talks about TALE

7:30 – 8;00 pm Finale performance of TALE endorsers with a Valentines Theme

END

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Hiring of Applicants (Factory, Concept Stores)

PROGRAM FLOW & INFO

DATE: 18th day of February & August 2015

LOCATION: TALE Mobile’s Human Resource Department

TIME ALLOCATED: 8:00 am – 6:00 pm (10 hours)

DESCRIPTION:

The hiring of new applicants for the TALE Mobile company

BUDGET ALLOCATED:

₱ 40,000.00

PEOPLE INVOLVE:

Human Resource Executives

Applicants

START DESCRIPTION

8:00- 9:30 am Preparation of venue

9:40- 11:40 am First batch interview

11:40- 1:30 am Lunch break

1:30 – 3:30 pm Second batch interview

3:30- 3:40 pm Break

3:40 – 5:40 pm Last batch interview

5:40 – 6:00 pm Ending preparation

END

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Orientation of Newly Hired Employees

PROGRAM FLOW & INFO

DATE: 23rd day of February & August 2015

LOCATION: TALE Human Resource Department

TIME ALLOCATED: 8:00 am – 6:00 pm (10 hours)

DESCRIPTION:

Orientation of newly hired employees of TALE Mobile company

BUDGET ALLOCATED:

₱ 50,000.00

PEOPLE INVOLVE:

Human Resource Executives & Applicants

START DESCRIPTION

8:00 – 9:00 am

Registration of delegates

9:00 – 10:00 am

Inspirational talk of speaker one

10:00 – 11:00 am

Don’ts and dos talk

11:00 – 11:30 am

Open forum

11:30 – 12:30 pm

Lunch break with free lunch

12:30 – 2:00 pm

Recreational activity / team building

2:00 – 3:00 pm

Reasons for hard work talk

3:00- 4:00 pm

Discussion of benefits and incentives from the company talk

4:00 – 5:30 pm

Recreational activity

5:30- 6:00 pm

Signing of contract and commitment oat

END

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TALE Mobile New Unit Release

PROGRAM FLOW & INFO

DATE: 16th day of March 2015

LOCATION: Manila Hotel

TIME ALLOCATED: 6:00 – 9:00 pm (3 hours)

DESCRIPTION:

Introduction of the new mobile phone units of TALE Mobile

BUDGET ALLOCATED:

₱ 75,000.00

PEOPLE INVOLVE:

TALE Executives

Elites of the society

Mobile Phone critiques and press

START DESCRIPTION

2:00 – 5:30 pm

Venue Preparations

5:30 – 6:00 pm

Arrival of the guest and TALE executives

6:00 – 6:30 am

Program opening with the TALE Mobile Executives

6:30 – 7:00 am

The unveiling of the new TALE Mobile phone units

7:00 – 8:00 am

Press Conference

8:30 – 9:00 pm

Mini entertainment program

END

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Summer Discount Bazaar

PROGRAM FLOW & INFO

DATE: 12th day of April 2015

LOCATION: Mall of Asia

TIME ALLOCATED: 8:00 am – 7:00 pm (11 hours)

DESCRIPTION:

Special Promo Prices of selected TALE Mobile units

BUDGET ALLOCATED:

₱ 25,000.00

PEOPLE INVOLVE:

TALE Mobile’s Sales person

START DESCRIPTION

7:00 – 8:00 am

Venue Preparations

8:00 – 12:00 nn

TALE Mobile bazaar display

12:00 – 1:00 pm

Lunch Break

1:00 – 7:00 pm

TALE Mobile bazaar display

END

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Operation Linis Bayanihan School Ni Juan

PROGRAM FLOW & INFO

DATE: 8th day of June 2015

LOCATION: Public Elementary Schools (selected public schools nationwide)

TIME ALLOCATED: 8:00 am – 12:00 nn (3 hours)

DESCRIPTION:

A humanitarian activity that will be sponsored by TALE Mobile in partnership of

Department of Education in the remodeling of selected public school in the

Philippines

BUDGET ALLOCATED:

₱ 150,000.00

PEOPLE INVOLVE:

TALE Mobile Regional Executives

Department of Education representatives

Public School Heads

Public School Parents

START DESCRIPTION

8:00 – 8:30 am

Talk of the Head, Executives from TALE Mobile and Dept. Ed

8:30 – 11:45 nn

Operation Bayanihan School Ni Juan activity

11:45 – 12:00 pm

Giving of Certificates of the participants

END

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TALEs of Horror Promo

PROGRAM FLOW & INFO

DATE: 1st day of November 2015

LOCATION: Mall of Asia

TIME ALLOCATED: 6:00 pm – 8:00 pm (2 hours)

DESCRIPTION:

A costume Halloween promotional activity of TALE Mobile where the best

costume will win a TALE Mobile phone

BUDGET ALLOCATED:

₱ 85,000.00

PEOPLE INVOLVE:

TALE Mobile Marketing executives

Nadine Lustre & James Reid (TALE Mobile endorsers)

Cos-players (Halloween Themed)

START DESCRIPTION

2:00 – 6:00 pm

Venue Preparations

6:00 – 6:30 pm

Opening Remarks of the TALE Mobile marketing executives

6:30 –7:00 pm

TALE Mobile endorsers performance (Halloween Themed)

7:00 –7:30 pm

The announcement of the Best Cos-players winner

7:30 –8:00 pm

The cos-players pictorial with TALE Mobile endorsers

END

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Christmas Price Dropdown Sale

PROGRAM FLOW & INFO

DATE: 25th day of December 2015

LOCATION: Mall of Asia

TIME ALLOCATED: 8:00 am – 7:00 pm (11 hours)

DESCRIPTION:

Special Promo Prices of selected TALE Mobile units

BUDGET ALLOCATED:

₱ 25,000.00

PEOPLE INVOLVE:

TALE Mobile’s Sales person

START DESCRIPTION

7:00 – 8:00 am

Venue Preparations

8:00 – 12:00 nn

TALE Mobile Christmas bazaar display

12:00 – 1:00 pm

Lunch Break

1:00 – 7:00 pm

TALE Mobile Christmas bazaar display

END

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BUDGET FOR ACTIVITIES OF

TALE MOBILE FOR THE YEAR 2015

NAME OF THE EVENT BUDGET ALLOCATED

Monthly Quality Inspection (FACTORY) ₱ 135,000.00

Signing of Endorsers ₱ 2,000,000.00

(contract)

₱ 50,000.00 (venue)

Barangay Caravan ₱ 150,000.00

TALE of Love ₱ 200,000.00

Hiring of Applicants (Factory, Concept Stores) ₱ 40,000.00

Orientation of Newly Hired Employees ₱ 50,000.00

TALE Mobile New Unit Release ₱ 75,000.00

Summer Discount Bazaar ₱ 25,000.00

Operation Linis Bayanihan School Ni Juan ₱ 150,000.00

TALEs of Horror Promo ₱ 85,000.00

Christmas Price Dropdown Sale ₱ 25,000.00

TOTAL BUDGET ALLOCATED ₱ 2,985,000.00

THE TOTAL BUDGET OF tale Mobile for the YEAR 2015: ₱ 2,985,000.00