SOCIAL MEDIA FOR SMALL BUSINESS

Eunice Coughlinwww.ecdigitalmark.com

How to attract more customers to your online presence and increase your business profits

• What’s an online presence?• Why do I need one for my business? • Promoting Your Business and Attracting New

Customers Online• Tips & Best Practices • Facebook privacy settings and T & C • Q & A / Hands-on practice

What’s an Online Presence?• Website • Facebook page• Twitter account • Linked In page• Google + • YouTube

Q: Why Do I need an Online Presence?

A: Because that’s where people are looking To find your business!

• Google Indexes website content into databases• When people search for a keyword, Google

draws from database to return query results• Google Algorithm • Keyword + Backlinks

Google Algorithm • High performing

keywords have high demand, low competition

• Backlinks from authority sites relevant to business niche

Search Engine Results Page

Facebook – link to website content Twitter – indexed by Google, link to contentLinked In – link to content on website YouTube – indexed by Google, link to contentGoogle+ - indexed on Google, links to content, early adopters win!

Drive Traffic to your Website

Google+ is The Next “Big Thing”

Using Facebook and other social media channels to grow your business

When it comes to your small business and the internet, Facebook and other social media are the “icing on the cake”, not the whole cake!

• Content lives on Facebook servers1

• They can choose to remove your page at any time 2

• It’s limited in design and functionality 3

Facebook should never replace your website because

Facebook should be used for…

• Providing valuable content

• Engaging customers • Promoting new

offerings, coupons, features and benefits

• Driving traffic to your website

TIPS & BEST PRACTICES

Your Facebook Business Page Visitors Want…

• Need to know info • Discounts & Contests• “Inside” info that adds

value to their lives and enhances their experience with your brand

Facebook Page Example #1

• King Arthur Flour– Links to recipes – Discounts– Where customers can

sample their products locally

Facebook Example #2 – Direct contact with customer to solve a problem

Link Facebook, Twitter and Linked In accounts. Saves time and attracts more fans to your Facebook fan page.

Linked In Profile

Linked In Company Pages

Linked In Company Pages

Protecting Your Privacy Online

http://mashable.com/2011/02/07/facebook-privacy-guide/

Keep private life and work life separate with custom privacy settings.

Terms & Conditions You can post on Facebook as your Business Page or as your Personal Profile .

Resources

• Mashablewww.mashable.com

• Social Media Examiner • www.socialmediaexaminer.com

• Search Engine Landwww.searchengineland.com

Eunice Coughlin• EC Digital Mark

www.ecdigitalmark.com • Google Plus plus.google.com/u/0/104763568822795703561• Linked In Profile www.linkedin.com/in/ecoughlin• Facebook www.facebook.com/eunice.coughlin• Twitter

www.twitter.com/EuniceCoughlin

Resources – Analytics

• Social Mention (similar to Google Alerts)www.socialmention.com

• Social.Media.Tracking (specific to FB)• www.socialmedia-tracking.com

• Sysomos (Used by PR & Marketing Pros)www.sysomos.com