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Hope you enjoy this deck on "Social Media is Big & Active". Care about Social Media Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com
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94%
6%
Yes
No
94% of Marketers use Social Media
Survey conducted by Social Media Examiner in which 3800 marketers participated (http://bit.ly/LEE2xP)
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44% Marketers started in last one year
23%
17%
40%
16%
4%
Less than 6 months
6 to 12 Months
1 to 3 Years
More than 3 years
No experience but plan to use it
Survey conducted by Social Media Examiner in which 3800 marketers participated (http://bit.ly/LEE2xP)
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Businesses rushing to use Social Media…
• Because of sudden GROWTH in number of people ACTIVELY using Social Media
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1.2 billion users worldwide - 82% of the world’s internet
population over the age of 15 now
log on to a social network
Figure are from article on Social Networking Watch published on 26, Dec, 2011 (http://www.socialnetworkingwatch.com/)
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And they could be your customers, vendors, employees, partners
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Social Media cuts across geographies
0 50 100 150 200 250
Europe
Norht America
Asia
South America
Africa
Australia & Oceania
People(Millions)
Figures taken from Social Bakers on 21,June, 2012 (http://www.socialbakers.com/countries/continents)
Geographic distribution of Facebook users
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Social Media is used Actively
50% of Facebook users log in every day
Figures are taken from about.com, Sep 2011 Stats (http://bit.ly/NVIsC2)
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Social Media is used Actively
140 million twitter users send out 340 million tweets every day
Figures from Twitter on Mar 21, 2012 (http://en.wikipedia.org/wiki/Twitter)
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Social Media is used Actively
92 million Monthly Unique Visitors
Figures from Q4, 2011 earning report of Linkedin
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Social Media is used Actively
800 Million Monthly Unique Visitors
DoubleClick Ad Planner report published on July, 2011
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Acquirable Reach: Social Vs. Traditional
Source: http://1.usa.gov/M5sO2l
65 Million 29 million
Acquirable reach by an advertiser on a given day in Dec, 2011
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