SOCIAL MEDIA RE-BOOT

Flip The Traditional Marketing Funnel On Its Side

1 YEAR AGO THEY SAID… Google unstoppable at #1 Facebook #4 web site with biz

potential YouTube growing faster than we can

count LinkedIn growth “due to high

unemployment” MySpace losing ground fast Face2Face approaching 300 members Twitter (still here)

A WHOLE YEAR WENT BY?

Facebook tops Google.com in rankings

YouTube heading for #1 in search LinkedIn introduced Company Pages MySpace falling off a cliff Face2Face approaching 700

members Twitter (still here)

FOUNDATION OF TODAY’S TALK Twitter is open and searchable;

Facebook is not Your Twitter followers are not sending

you messages; Your Facebook friends are

Networking rules apply: Be interested; be interesting

SOCIAL MEDIA CONCERNS

What are they?Security

Employee Productivity

Don’t Have Time

How Do I Manage This?

I Don’t Understand RSS

FACEBOOK: too big to ignore? 500 Million Users (150m in USA) Half will log in today Average user has 130 friends 200 Million mobile users Mobile users are twice as active Profiles are for people; Pages are for

business

FACEBOOK TIPS

1. Profile: Use lists to manage your friends

2. Use a PAGE for your business – unlimited fans

3. 25 Fans or more? Create a username at facebook.com/username

4. Ask fans for their opinions to engage them

TWITTER: stream or river?

17 Million Users (7% of US population)

53% are lurkers (inactive profiles) 75% of tweets don’t come from

Twitter.com 3rd party apps like TweetDeck,

HootSuite and Twitterfeed are growing fast

Use it to share links, ideas, headlines, crowd-sourcing (asking opinions)

WHAT’S HOT IN 2011

Kyle’s Picks1. YouTube2. Groupon3. Crowdrise

HOW & WHY DOES FACE2FACE WORK?

Flip The Traditional Marketing Funnel On Its Side

Why Does This Work?1. Search loves social

(Google loves SalemChamber.org)2. Social networks want your content3. Search engines look for content4. Chamber has members who have news to

post5. Members post news which gets sent to

Facebook, LinkedIn and Twitter (SEARCHABLE)6. Search engines discover member content7. Structured properly=Search Engine

Optimization

HOW Does This Work?

1. Start with your Blog or Face2Face NewsShare Page

HOW Does This Work?

1. Start with your Blog or Face2Face NewsShare Page

2. Now add your RSS feed to Twitterfeed.com

3. Tell Twitterfeed to send it to Twitter

HOW Does This Work?

1. Start with your Blog or Face2Face NewsShare Page

2. Now add your RSS feed to Twitterfeed.com

3. Tell Twitterfeed to send it to Twitter4. Tell LinkedIn to import your status from

Twitter5. Tell Twitterfeed to send it to Facebook

OR connect your Facebook to Twitter at facebook.com/twitter

HOW Does This Work?

1. Start with your Blog or Face2Face NewsShare Page

2. Now add your RSS feed to Twitterfeed.com3. Tell Twitterfeed to send it to Twitter4. Tell LinkedIn to import your status from Twitter5. Tell Twitterfeed to send it to Facebook

OR connect your Facebook to Twitter at facebook.com/twitter

6. Find more RSS feeds at Feedzilla and other RSS directories

BLOGS & PRESS RELEASESFlip The Traditional Marketing Funnel On Its Side

Writing News Releases

Effective Headlines The First Paragraph The Middle Paragraphs —End— Boilerplate

Writing Effective Headlines   Use the active voice: Logical

sentence structure, active voice and strong present-tense verbs 

    A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word

The First Paragraph

Must contain the FIVE W’s: Who, what, where, when, why

Must contain NEWS

Make it interesting

The Middle Paragraphs

Should be in order of importance

Can include statistics and/or quotes

Should answer the question of “How” the first paragraph came to be

Should serve as the basis of future posts

Boilerplate

In 5 sentences or less, Who are you?

Contains complete contact information

Should be consistent; inconsistent = unprofessional

Video Tips

Videos should be relevant to your business or customer base

Upload videos to your YouTube profile

Embed your YouTube videos to your web site, blog, Ning site, etc.

Status Update Tips

Keep it business focused more than personal

Use them to remind people of something you’ve already posted, without duplicating posts, or reposting

PUT IT ALL TOGETHERFlip The Traditional Marketing Funnel On Its Side