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Social NetworkingDe-Mystifying the Trend
March 18, 2009 - Victoria L. Herring
“The Medium is the Message”
Marshall McLuhan
Why “Social Networking”?
What is ‘social networking’?
A part of the ‘New Media’ [blogs, podcasts, wikis, etc.]
Key elements: people, participation, persuasion
Before: Static, one-way provision of information [websites, media organizations]
“S.N.”
Wikipedia: “S.N.”
A set of social actors [e.g. people, organizations, communities]
coupled with
A set of social relationships [e.g. friendship, professional, group support]
Interactive, sharing, cooperating, democratic, individualistic
Technology & Tools
A change in technology and/or tools people use can affect how they use them, their meaning when used and the empowerment of the user.
papyrus, clay or stone tablets
Gutenberg printing press
the personal computer & smartphones
Web 2.0 & communication
Blogging [Wordpress, TypePad, Blogger...]
Facebook, MySpace, LiveJournal, . . .
Flickr/Picasa
Pandora [music]
www.uberreview.com/ wp-content/uploads/web-20.jpg
Blogging
A type of website with regular entries of commentary, descriptions, graphics, generally displayed in reverse-chronological order.
personal blogs [e.g., travel, special occasion]
issue blogs [e.g., politics, Macs, recent news]
media blogs [e.b., video, music, sketches, photographs]
Use a News Aggregator
Read on your Smartphone/iPhone
QuickTime™ and aPhoto - JPEG decompressor
are needed to see this picture.
blog.journeyzing.comHerringLaw.comvia TypePad.com
Blogger [Google]Blogger requires Gmail account [both free]Sign in/Create BlogGo to Manage Account/SettingsSet up your Profile
FacebookTruly Social Networking
Business and ProfessionalJoin/get IntroducedAccount & SettingsProfileAdd ConnectionsAdd GroupsAdd News, DiscussionsRegular Updates
Create/edit ProfileAdd ConnectionsAdd GroupsAdd News, DiscussionsRegular Updates
Staying in touch, real-time
140 Characters Tweet! Tweet!
KISS: Keep it Short,
Silly!
You can either answer the Q
[What are you doing?] or just
state whatever it is
you want everyone to
know.70-20-1070: provide resources & value for others20: chit chat, friendly comment 10: promote yourself
The 10%: Self-promotion/Status
The 20%: Chit-Chat, Friendly Talk
The 70%: provide resources & value for others
SuggestionsThink about how you want to use S.N.
Do you want to use a variety of tools, or focus on one?
How much time do you want to spend, reading?
How much time do you want to spend, writing?
What’s the easiest thing you can do?
Dip your toe in, the water’s warm!
Steps to take
Select your tool/media [Facebook, Twitter, Flickr, etc.]
Sign up; to start with use simple password [make it more difficult later, but don’t forget to do that.]
First, go to settings and set your various preferences
Second, find a photograph and upload it.
Third, create your profile [see Maria’s Guides on that]
Get in the habit of posting, commenting, asking questions, starting discussions, replying to Tweets and discussions, providing help to others
Helpful Tools
www.iGoogle.com
www.ning.com
http://friendfeed.com
http://traffikd.com/social-media-websites/
http://www.doshdosh.com/list-of-social-media-news-websites/
http://findasocialnetwork.com
http://www.atomkeep.com/ [not currently accepting accounts]
Aggregate your S.N. Tools
Set up a QuicKey/Tool to automatically open S.N. sites each day [close them if you don’t want to post]
Connect these S.N. tools together, e.g., so when you Twitter and it goes to Facebook
Read others’s comments & postings [scan for what you want/need]
See what you can respond to or create your own new message
Use RSS feeds or other tools to cut down on email use.
Rules to Follow
As with anything on the internet, the first step is to go to Settings and fill in your preferences [more or less privacy, who sees what, notifications]
Remember: Once it is on the Internet, it is there forever and it is open to [almost] anyone.
If it doesn’t pass the “Mom Test”, don’t do it.
The Summary
Social Networking is a ‘new media’ method of communication which relies on interactivity
There is an overwhelming number of options, some more general in nature and some focused upon a certain use.
If you use more than one method, find a way to connect them so you can post to one and have it show up in the other, too. One post cross-pollinates.
REFERENCES
The Twitter Handbook, D. Micek & W. Whitlock,
http://twitterhandbook.com [free]
MASHABLE.COM, http://mashable.com
Wikipedia, http://simple.wikipedia.org or en.wikipedia.org
Google “social networking...” tools, options, etc.
go2web20.net: visualize Web 2.0 tools & apps.
Maria’s Guides: www.mariasguides.com
Thanks & Good Luckenjoy Social Networking
March 18, 2009 - Victoria L. Herring
