Company Confidential

Sonja Wilson Nokia – Digital Marketing

Company Confidential

Company Confidential

3

I need a phone

I have a phone

I need support

Company Confidential

Company Confidential

Company Confidential

Company Confidential

Company Confidential

8

Engagement KPIs

3. Volume - Product page visits (#) 4. Quality - Visit satisfaction (%)

Demand Generation KPIs

1. Volume - Nokia.com visits (#) 2. Quality - Bounce rate per traffic source (%)

Organic traffic

Bought traffic

Social traffic

DM traffic

Lead Generation KPIs

5. Volume – Sales channel exits (#) 6. Quality – Bounce rate for Ncom leads (%)

Sales traffic •  Online •  Offline

Nokia.com targets will be set to 6 KPIs in 3 categories

Company Confidential

Thank You @sonjaw Sonja.wilson@nokia.com http://fi.linkedin.com/in/sonjawilson