Jackie

Alves, Lea

Cohen, Kristy

Haefelin, Alexandr

a Jonas, Isabel

Munoz

• Made in Japan

• Soy Sauce Dispensing Chopsticks – No

More mess!

• Plastic chopsticks with a refillable and

creative design

• 35 centimeters / 14 inches in length

• Sauce will be dispensed only by one

chopstick using a soft sensitive touch

button

• Easy to use for picking up food and

applying soy sauce to what you eat

PRODUCT

DESCRIPTION

HISTORY OF

• Japan A.D 500

• Chopsticks were originally considered

precious and were used exclusively for

religious ceremonies

• The earliest chopsticks used for eating

looked like tweezers; they were made

from one piece of bamboo that was

joined at the top

• By the 10th Century, chopsticks were

being made into two separate pieces

• Chopsticks are rounded and come to a

point which is different to those of the

Chinese

THE NAME:

• “Soy Sauce” and

“Chopsticks” twisted into a

new word - SOYSTIX

• “Soy” of SOYSTIX is similar

and recognizable across

languages

• Constitutes the same sense of

Japanese Ethnic background

globally

MASCOT

• Chopstick sushi ninja will appear in Ads helping to promote the product

• Sushi is a traditional Japanese food

• Ninjas are seen as honorable and important figures in the Japanese cultures

SUCCESS OF

• Chopsticks are used worldwide to eat Asian food

• Soy sauce accompanies almost every meal

• SOYSTIX is a combination of these two ideas into a product

• SOYSTIX allows for an easy, clean, and controllable way to apply soy sauce while using the chopsticks to eat

• Potential room for expansion-chopsticks filled with different sauces

PRINT AD EXAMPLES

These examples would be

featured in specialized

food magazines, on public

transit, and on different

forms of social media. We

wanted the ads to be

straight to the

point, showing our

product in action, with our

slogan and mascot

NYC TRANSIT AD EXAMPLE

We would like to place our ads on trains that specifically go

through highly Asian populated parts of town like Chinatown &

Koreatown, for example the A,C, J, 6, Z, N, Q, R lines.

OUTDOOR AD: JAPAN

TV COMMERCIALS

1. 2.

3. 4.

Opening

Shot:

Girl

struggling

while

eating her

sushi with

soy sauce

Then

suddenly,

“HI-YA”

comes

the sushi

ninja

comes to

save the

day with

SOYSTIX

Sushi ninja

teaches our

subject how

to use the

SOYSTIX

(how to

master the

soy)

Closing

Frame:

Sushi

ninja, our

subject &

the

SOYSTIX

mastering

the soy

together

MAGAZINES

Here we are utilizing specialized food magazines. Ibuki in

particular is an American, Japanese inspired food and lifestyle

magazine. Other examples of magazine would consist of Food

Network, Food and Wine, and Epicurious Magazines.

SOCIAL MEDIA-TWITTER

We would utilize our Twitter page to reach out to fans, and to Re-Tweet their

customer feedback. We would also tweet about great Japanese Restaurants

to eat at, and fun sushi party ideas to have while using SOYSTIX

SOCIAL MEDIA- YOUTUBE

Click to learn how to…

Once you click on the banner ad, you will be taken to our personal Youtube

Channel, where we will have a SOYSTIX tutorial and our commercials.

SOCIAL MEDIA- FACEBOOK

We would use our Facebook page to reach out to fans and allow them to post

their customer feedback. We would also post about great Japanese

Restaurants to eat at and fun sushi party ideas to have while using SOYSTIX

The Facebook page will be in-sync with our Twitter page.

WHERE TO BUY

•The product will be sold in kitchen supply stores such as Crate and Barrel and Bed Bath and Beyond

•It will also be available in specialty food stores across the United States. For example, Trader Joe’s and Whole Foods

•Product will be sold in packages of two sets of SOYSTIX with a small bottle of soy sauce to accompany it

SUCCESS OF SOYSTIX

CAMPAIGN

• Visually appealing Ads

• The mascot is funny but not overly aggressive

• Outdoor advertising and public transit

• Commercials

• Food and Lifestyle Magazines

• Social media

CONCLUSION

• Dispensable soy sauce chopsticks sold globally

• Recognizable name that implements the use of soy sauce

and traditional Japanese utensils

• Use of print Ads

• Outdoor Advertising and Public Transit

• Lifestyle and Food Magazine

• Commercials

• Social media

• Expansion of SOYSTIX

THANK YOU!

ありがとう