Embed Size (px)
DESCRIPTION
Introduction to using storytelling as a planning tool, as well as a communication tool. Storytelling4 is an innovative, creative approach to planning and communicating your business strategy. Storytelling4 Entrepreneurs is the ultimate planning guide for today’s fast-paced, “no-time-to-read” business environment. Use storytelling to clarify your business strategy and creatively communicate it to others. www.storytelling4.com
Citation preview
1
Storytelling4 Planning & Communication
ProductCamp – Feb. 15, 2014
product manager +15 yrs
responsibility without authority
relationships
motivation & success
plan
communication
shared.
inclusive.
engaging.
influential. natural.
9
customers/clients
employees
partners/investors
13
Awkward Intros What is your name?
What does your company do?
What is your role in the company?
What do you enjoy about it?
What is your super power?
14
15
The Plot a.k.a. TheValue Proposition
16
17
Your Business Equation
18
The Allstate Equation
Handling the
details of the
inevitable home
and car accidents
that happen to
middle-class car
and home owners.
Car and home
owners don’t have
to worry when
accidents happen.
They are in good
hands.
19
What is your company and/or
product?
20
21
The Main Characters
22
The Villain
23
25
The Villagers
26
Outline the Roles
27
Allstate, again.
car and home owners 28
29
thanks!
www.storytelling4.com
@storytellingkim
30
