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The Storytelling4 Entrepreneurs Workshop follows the workbook structure and you’ll walk away equipped with building blocks for at least four versions of your business story, plus loads of creative inspiration that applies to every facet of your business. www.storytelling4.com
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Want to learn how to create a truly happy ending to your business story?
Entrepreneurs Workshop
CHALLENGE SOLUTIONHAPPY ENDING
Effectively explaining the
value of buying from, working for or partnering with
your business
Participating in Storytelling4
Workshop guided by the Storytelling4
Workbook
Enthusiastic and engaged customers,
employees and stakeholders
This hands-on, interactive workshop is designed to guide you through the creation
of your unique business story. A great business story will compel your customers,
employees and partners to excitedly and effectively participate in your business.
• Carve out the time in your busy schedule to focus on
your business story
• Participate and share in an open, judgment-free and
confidential environment
• Obtain input and perspective from your peers
• Get the most out of the Storytelling4
Entrepreneurs Workbook
• Obtain results you can implement immediately
PEOPLE YOU
WANT TO
IMPRESS
MESSAGES THAT INTEREST THEM
Day One - PeopleStorytelling Advantages
Introductions
Storytelling4 Approach
Goal Setting
The Plot – Illustrate Your
Value Proposition
NUTRITION BREAK
The Characters – Identify
Your Stakeholders
The Setting – Outline
Your Business Strategy
Day Two - MessagesDay 1 Review and Observations
The Magic – Describe
Your Product
Financial Numbers Review
Goals Review
NUTRITION BREAK
Building Your Business Story
Business Story Review
Summary and Next Steps
AM
PM
THE WORKSHOP WILL INCLUDE:
• Alternating lecture and exercises
• Case study of a new (fictional) business
• A copy of the book, Storytelling4 Entrepreneurs Workbook
WHO SHOULD ATTEND?
• Novice entrepreneurs/self-employed
Determine next steps for your business idea.
• Seasoned entrepreneurs/self-employed
Review and clarify your business strategy.
• ALL entrepreneurs/self-employed
Improve communication with the people who
contribute to your business success.
• Build a compelling business story that can be adapted to your audience
• Build confidence in your approach and ability to succeed
• Use storytelling for business planning
• Set meaningful and motivating goals
• Clarify the problem that you solve
• Identify your target market and their challenges
• Identify your stake-holders and under-stand their needs
• Outline your sales channels
• Estimate product, service and opera-tion expenses
• Identify and learn from your competitors
• Clarify the why and how of your communication
• Consider the aspects of customer service
• Perfect your elevator pitch
• Outline a unique sales presentation
• Experiment with an ad storyboard
• Create an overview of your business strategy
WHAT WILL YOU DO?
Workshop Details Each workshop runs on a Friday & Saturday from 9 am to 4 pm, with
breaks for lunch and coffee. Lunch and coffee are included. Check the
Storytelling4 website for the latest workshop date and location information.
$499 per person
Visit www.storytelling4.com to register and pay online.
Maximum of 12 participants per workshop. If you have any
questions, email [email protected] or call 512.465.2601.
“Like many entrepreneurs it is hard to think someone outside can deliver enough value to compete for our time or budget. That desire to do things ourselves and our way defines us as entrepreneurs. The ‘Storytelling4 Entrepreneurs’ was a simply refreshing way to step back and look at our business from the foundation. Kim’s contribution to our company has certainly accelerated our growth path and sharpened our focus. ”
– Jeff Boyko, Owner, Castle Currency Management
‘One-on-one’ more your thing?Storytelling4 offers one-on-one consultations. Storytelling4 consulting services can
be tailored to meet your exact needs, whether you’d like us to review your existing
business story or help you craft an entirely new one.
About Kim McDonaldAfter more than 15 years immersed in the fast-paced world of technology
and start-ups, Kim is hooked on change and innovation. Her diverse
background includes product management, marketing, business
development and consulting for software, hardware, telecom and
Internet companies. Kim has earned her BA and MBA—but she’s a
firm believer that you don’t need a business degree to start and grow
a successful business.
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