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Webinar for LDC participants attending the Strategic Alignment Workshop
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Strategic Alignment
The Architecture of Effective Organisations
Dr Norman Chorn
Monday, 11 April 2011
Using webinars
• flexible and convenient - but with some drawbacks
• limited by bandwidth and internet speed
• so slides seem boring
• sorry!
Monday, 11 April 2011
Dr Norman Chorn
Future Builder
Organisation architect
Change master
Thought Leaders Mentor
Monday, 11 April 2011
TodayWhat’s the purpose?
Introductions
Our two days together
Coaching sessions
Preparation
QuestionsMonday, 11 April 2011
Why are we here?
To design and build effective organisations through...
Organisation Architecture
Future Building
Thought Leadership
Strategic Alignment
Monday, 11 April 2011
Jeff Brenman
Monday, 11 April 2011
Day 1 Day 1
Program map Strategic alignment
Growth pathways Future building
Strategic alignment exercise Future building exercise
Organisation architecture Thought leadership
Org architecture exercise Thought Leadership in practice
Monday, 11 April 2011
Strategic Alignment
Strategy
Culture
Leadership
Operating Environment (Customers / Markets)
develop strategic response
define requisite culture
shape leadership behaviours
Identify customer needs
identify customer needs
Monday, 11 April 2011
Organisation architecture
Monday, 11 April 2011
Organisation architecture
Value proposition
Value proposition
Value proposition
Value proposition
Value proposition
Family and community
IWI Schooling ECEs Tertiary instit.
Value chain services / processes - part of VPs
Support services / processes - part of org infrastructure
Leadership team and OCE
Systems integrator -
Customer interface
Customer interface
Customer interface
Customer interface
Customer interface
Monday, 11 April 2011
Pathways to growth
Operational
excellence
Customer intimacy
Product / service
innovation
Adapted from
The Alchemy of Growth (Baghai, Coley & White 1999)
Building Corporate Resilience (Chorn, 2006)
Monday, 11 April 2011
Planning = setting objectives and actions to achieve a goal
Strategy = positioning and equipping the organisation for the future
Simple distinction
Monday, 11 April 2011
Future capabilities
Future capabilities
Future capabilities
Future capabilities
Action plan to develop future capabilities
Now
Some 50 - 70% of these
capabilities are likely to overlap
Back-casting
Future
Monday, 11 April 2011
“Thought leadership centers on earning trust and credibility. Thought leaders get noticed by offering
something different—information, insights, and ideas, for instance.
Thought leadership positions you and your company as an industry authority and resource and trusted advisor by establishing your reputation as a generous contributor to your industry.”
Monday, 11 April 2011
See what is really going on
Adjust how you share ideas
Build a movement of followers
Know what you know
Share what you know
Connect your ideas with others
Know who you are Share who you areHow creative
people get things done
Monday, 11 April 2011
Perspective Adaptability Advocacy
Expertise Delivery Clicking
Uniqueness Positioning Execution
Monday, 11 April 2011
Preparing for your coaching sessionwhat issues are you grappling with at work?what areas do you wish to apply in your work?how could we make some positive changes at work?
Monday, 11 April 2011
Preparing for the workshop
Book on “Strategic Alignment”
Articles posted online
Issues to pursue in coaching
Monday, 11 April 2011
Questions or comments?
Monday, 11 April 2011