Study Highlights The State of Mobile Apps in the Arab World

© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : [email protected]

Sponsorship Opportunity & SYNDICATED REPORT

AppsArabia Mobile Report - MENA Wave 1 A report on mobile phones and applications from the Middle East

By: Dan Healy [email protected] Sponsored by: Research In Motion


Sponsorship Opportunity & SYNDICATED REPORT

Sponsored by: Research In Motion

Questions Asked Knowledge Partner: AppsArabia

2012 Results Presented at: http://www.terrapinn.com/2012/the-mobile-show


Sponsorship Opportunity & SYNDICATED REPORT AppsArabia Mobile Report - MENA Sponsored by:

Research In Motion

Page Index

Page 1 - About Real Opinions. Page 2 - Video Results. Page 3 - Research Methodology. Page 4 - Questions Asked Page 5 - Research Methodology Page 7 - Phone Ownership Highlights. Page 11 - App Categories Highlights. Page 14 - App Frequencies Highlights. Page 18 - Downloading Apps Highlights. Page 22 - Connecting Apps Highlights. Page 24 - Financial Highlights. Page 27 - Marketing Highlights. Page 30 - Computer Tablet Highlights. Page 34 - Digital Advertising Highlights. Page 36 - Creative Commons & Contact Details


About Real Opinions


Research In Motion

Real Opinions: Real Opinions is a full-service market research company, specialising in strategic communication and online media. Based in Dubai with consultants in London and Singapore, Real Opinions has proven ability to help strategically guide and assess the effectiveness of campaigns globally. Real Opinions is an accredited member of: Project Director: Dan Healy, founder and CEO of Real Opinions, has over 15 years research experience and has held senior executive roles in London in the New Media team of NOP, Nielsen Online as their European Research Director and setting up offices for YouGov in the Middle East as their Middle East Regional Research Director. He is a regular presenter at conferences and

References:

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Results Video: www.real-opinions.com/youtube

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Research Methodology


Research In Motion

Just register for details at:

www.real-opinions.com/research

How to obtain the full report & Interactive data tables

Page 3



Research In Motion

Questions Asked

1 - Number of smartphones? 2 - When do they expect to get their first smartphone? 3 Makes of smartphone considering? 4 Smartphone operating system? 5 Purpose of phone? 6 App categories of interest? 7 Make of smartphone use? 8a Model of smartphone use? 8b Purpose of this phone model? 9 Which one use the most for apps? 10 Makes of smartphone would consider next time? 11 Smartphone operating system most prefer for next time? 12 When expect to upgrade smartphone? 13 Data usage package have? 14 Who usually pays the usage cost of main smartphone? 15 App categories interested in? 16 Which app categories do they regularly use? 17 Which app categories did they pay to download? 18 Name of app they would recommend to others? 19 What smartphone app would you most like to have? 20 Statements mainly agree with about app usage? 21 Number of apps on smartphone? 22 Frequency of app downloads? 23a, b, c Number of apps downloaded, bought, deleted? 24 Amount spent on apps? 25 Block or allow apps to access personal information? 26 Amount of terms and conditions read? 27 Problems experienced after downloading an app? 28 Method usually used to download an app? 29 From where do you download apps? 30 Rate official smartphone app store downloaded from? 31 Frequency of app usage? 32 Statements which describe you on amount of apps used? 33 When are apps usually used on smartphone? 34 Do they recommend, write blogs or tell others of apps? 35 Reasons for deleting apps? 36 Frequency of apps crash / disconnect on smartphone? 37 Amount expect to spend on apps in coming year? 38 How do they find out about new apps? 39 How do they evaluate apps? 40 Assessment of different app business models? 41 Preference to download apps from? 42 Types of app sizes prefer to download and use? 43 Language prefer to read on smartphone apps? 44 Which best describes interest in tablets? 45 Ownership of tablets? 46 Type of tablet would consider buying in 6m? 47 Features important to tablet purchase? 48 Preference for tablet and smartphone app linking? 49 Frequency of social media usage? 50 Appeal of new digital advertising / marketing? LANG Languages able to read if on phone? COMPREHENSIVE DEMOGRAPHIC QUESTIONS RESEARCH Recruitment for follow-up research?

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Questions Asked


Research In Motion Page 5


14

9

9

8

6

5

5

4

3

3

2

2

2

2

2

2

2

2

2

1

1

1

1

1

Egypt

Saudi Arabia

Morocco

India

Lebanon

Algeria

Iraq

Jordan

Syrian

PAA

Pakistan

Tunisia

Philippines

Yemen

UAE

Oman

USA

Bahrain

Kuwait

Sudan

France

UK

Canada

Qatar


Research In Motion

Female27%

Male73%

16

56

253

Not stated

36 or older

22 to 35

21 or younger

7 1 2 312

75

1

Less than 6months

Between 6months and

1 year

Between 1and 2 years

Between 2and 5 years

More than 5years

All my life Not stated

Demographics

Mean: 40 yrs

Base: All MENA respondents (2950)

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© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : [email protected] AppsArabia Mobile Report - MENA Sponsored by:

Research In Motion

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© Copyright Real Opinions Ltd 2011. Not to be reproduced or distributed without permission : [email protected] Page 32








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AppsArabia Mobile Report - MENA Sponsored by: Research In Motion

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Study Highlights The State of Mobile Apps in the Arab World