ACKNOWLEDGEMENT

I am highly indebted to my project mentors, Mr. Sanjay Bharti for their continuous

support, supervision motivation and guidance throughout the tenure of my project in spite of

their hectic schedule who truly remained driving spirit in my project and their experience gave

me the light in handling research project and helped me in clarifying the abstruse concepts,

requiring knowledge and perception, handling critical situations and in understanding the

objective of my work.

I would like to thank all the staff of PepsiCo India Holdings Pvt. Ltd for their

dedication & support, To, Mr. Vivek Johari & Mr. Anurag Saxena, Who contributed with

insights that reflects their experience in marketing from which I gain a lot.

All the TDM, ADC, and CE whose off time discussions with me always encouraged and

motivated me for the project; he was the one who helped me in understanding the market in a

better and easier way. My friends and colleagues Ankit Awasthi others that surround me and

make life fun to reduce stress and tiredness.

And lastly, it is only when one writes and realizes the true power of MS word 2003, from

grammar checks to replace-alls. It is simple. And the power of Windows XP the OS where MS

Office is …. Thank you Mr. Bill Gates and Microsoft Corp!

DECLARATION

I Inamul Abdin declare that this project report entitled comparative analysis of market

share Pepsi versed Coke is an original piece of work done and submitted by me towards partial

fulfillment of my post graduate programme in MBA, under the guidance of Mr. Sanjay Bharti

HOD MBA Dept., KIT Kanpur.

Date: - Signature: -

2

PREFACE

Market provides a key to gain actual success only to those brands which match best to the

current environment i.e. ”imperative” which can be delivered what are the people needs and they

are ready to buy at the right time without any delay. It is perfectly true but this also depends on

availability of good quality products and excellent taste and services which further attract and

add a golden opportunity for huge sales.

This also depends on the good planning approach and provide ample opportunity plus

sufficient amount of products for sales in the coming next financial year.

This survey report introduces study of consumer’s preferences for PEPSI. After going

through a detail analysis of market behavior and future prospect, it may also provide an

opportunity to PEPSI to frame a good future plan to satisfy maximum needs of the customers

and established its guiding role in the market of Kanpur in particular and throughout the country

as a whole. The study report will also provide an opportunity to delineate its market potential

business areas, products & services are to be offered by the company to the customers.

This study report also provides the various factors affecting the services. Marketing

Division of PEPSI has to keep in mind various factors specially while preparing a plan for

marketing its product or services. Details description along with analysis of surveyed data is

being presented in this report.

3

TABLE OF CONTENTS

PAGE

NO.

1. Executive Summary 7

2. Organizational Profile of the Company 8

a) Background of the

company 9

b) Company profile in Indian Scenario 13

3. History of PepsiCo 16

4. Organizational Structure & Distribution Channels 32

5. Mission and vision 34

6. Beverages Industry In India 36

7. Pepsi Bottling Plants in India 37

8. Introduction of Coca-Cola 39

9. History of Coca-Cola 40

10. Coca-Cola in India 43

11. Flavors of Pepsi and Coca-Cola Comparatively 45

12. Background of the Study 50

13. Objectives of the Study 52

14. Research methodology 54

15. Limitation of Study 61

16. Analysis and interpretation 62

17. SWOT Analysis 83

18. Conclusion of the Study 88

19. Suggestions and Recommendations 90

4

20. Questionnaire 92

21. Bibliography 94

22. Annexure

5

Executive Summary . PepsiCo is the world’s premier consumer Products Company focused on convenience

food and beverages. We seek to produce healthy financial reward to investors a we provide

opportunities for growth and enrichment to our employee.

PepsiCo is a world leader in convenient foods and beverages, with 2011 revenues of

more than $44 billion and 203,000 employees.

.

The group has built an expansive beverage and foods business. To support its operations,

PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are franchisee

owned PepsiCo’s a business based on its sustainability vision of making tomorrow better than

today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to

the country, consumers and farmers.

The whole business of any FMCG ( Fast Moving Consumers Good ) company mainly

depends on the retailers , so we can say that the retailers are the backbone of any FMCG

organization .The whole project named as EDS (Each dealer survey) & Visi Report , in which

the whole analysis based on current market position in Kanpur city.

The project was undertaken under the guidelines of PepsiCo India Holding Pvt. Ltd. to

comparative study between PepsiCo and coke in order to increase the sales of Pepsi and

problems faced by distributor and retailers and recommend the company how to solve these

problem.

6

A detailed survey to the consumer was carried to find out their preferences for Soft

Drinks. The details of the methodology are stated below.

Areas are Mall Road, Canal Road, Ghantaghar, Hulaganj, Sutarkhana, Mare Co.

Bridge in Kanpur research design: Exploratory and descriptive. Sources of information are

primary and secondary data.

7

8

Background of the Company .

Type : Food & Non-alcoholic beverage

Manufacturer : PepsiCo.

Country of Origin : United States

Founded : New Bern N.C, U.S. (1890)

Founder(s) : Caleb Bradham, Donald M. Kendall and Herman W. Lay

Headquarters : Purchase, New York, U.S. R & D headquarters in Valhalla

Key People : Indra Nooyi ( Chairperson and CEO )

Products : Pepsi, Diet Pepsi, Mountain Dew, AMP Energy, Aquafina,

Sierra, IST, SoBe, Starbucks Frappuccino, Lipton Iced Tea, 7up,

Mirinda, Izze, Tropicana Products, Copella, Naked Juice,

Gatorade, Propel Fitness Water, Quaker Oats Company, Lay's,

Doritos, Cheetos, Kurkure, Fritos, Rold Gold, Ruffles, Tostitos,

Slice.

Revenue : US $ 44.3 billion

Operating Income : US $ 7.3 billion

Net Income : US $ 6.24 billion

Employees : 203,000 (2012)

Divisions : PepsiCo Americas, PepsiCo International

9

Web Site : PepsiCo.com

Pepsi Cola Company now produces and markets nearly 200 refreshment beverages to

retail, restaurants and food service customers in more than 190 countries and territories around

the world. PepsiCo World Headquarters is located in Purchase, New York.

Pepsi Co. is the world leader in the food chain business. It consists of many companies

amongst which the prominent ones are Pepsi Cola, Frito-lay, Pepsi food international, Pizza-

hut, KFC and Taco bell. The group is presently into three most profitable businesses namely,

Beverages Snacks foods and Restaurants.

The beverages segment primarily market it Pepsi diet, Pepsi Mountain Dew and other

brands worldwide and 7UP outside the U.S. market. They are positioned in close competition

with Coca Cola inc. of USA.

The Snacks food divisions manufacture and distribute and markets others snacks

worldwide. The restaurant segment primarily consists of the operations of the worldwide Pizza-

Hut, Taco bell, PepsiCo’s restaurant distribution operation, supplies to Company owned and

Franchise restaurants in the U.S.

When Coca Cola changed its formula in 1985, Pepsi Stepped up its competition with its

long time archrival claiming victory in the Cola-wars. Coke and Pepsi expended their rivalry to

tea in 1991 when Pepsi formed a venture with No.1 Lipton in response to Coke’s announced

venture with Nestle (Nestea).

“PepsiCo is going blue”. This was the new color adopted by the company to strengthen

its brand globally. Also the company is changed colors from Generation X to GENERATION

NEXT. Although Pepsi holdings over the years have become diverse in such fields as the Snacks

10

industry and Restaurants industry, this portfolio will discuss its core business and its highly

successful business of Beverages. The soft drink industry customer base is probably the widest

and deepest base in a world that is flooded with some many categories. According to Beverage

Digest the customer base for soft drinks is a whopping 95% of regular users in the United States.

This represents a large field of potential customers for Pepsi Cola.

Pepsi prefers to segment itself as the beverage choice of the “New Generation”,

“Generation Next”, or just as the “Pepsi Generation”. These terms adopted in Pepsi’s

advertising campaigns are referring to the markets that marketers refer to as Generation X. The

Generation X consumer is profiled to be between the ages of 18 to 29. They have high

expectations in life and are very mobile and active. They adopt a lifestyle of living for today and

not worrying about long-term goals. Those Pepsi’s main emphasis on this segment they also

have a focus on the 12 to 18 year old market. Pepsi believes if they can get this market to adopt

their product then they could establish a loyal customer for life.

Pepsi Cola throughout its 100 years of existence has developed much strength. One of the

strengths that have developed Pepsi into such a large corporation is a strong franchise system.

The strong franchise system was the backbone of success along with a great entrepreneur spirit.

Pepsi’s franchise system and distributors is credited to bring Pepsi from a 7,968 gallons of soda

sold in 1903 to nearly 5 billion gallons in the year of 1997.

Pepsi also has the luxury to spend 225 million dollars in advertising a year. This

enormous advertising budget allows Pepsi to reinforce their products with reminder advertising

and promotions. This large budget also allows Pepsi to introduce new products and very quickly

make the consumer become aware of their new products.

11

Pepsi also has had the good fortune of making very wise investments. Some of the best

investments have been in their acquiring several large fast food restaurants. They have also made

wise investments in snack food companies like Frito Lay, which at present time is the largest

snack company in the world. Probably high on the list of strengths is Pepsi’s beverage line up.

Pepsi has four soft drinks in the top ten beverages in the world. These brands are Pepsi,

Mountain Dew, Diet Pepsi, and Caffeine Free Diet Pepsi. Some other strong brands are All

Sport, Slice, Tropicana, Starbucks, Aquafina and a license agreement with Ocean Spray Juices.

12

Company Profile in Indian Scenario

Since the entry of Pepsi co. to India in 1987, the soft drink Industry has undergone a

radical change. When Pepsi entered parley was the leader with ‘Thumps UP’ being its flagship

brand. Other product offerings by parley included Limca & Gold Spot. Another upcoming

player in the market was the erstwhile bottle of Coca-Cola, Pure Drinks. Its offerings included

Campa Cola, Camps Lemon and Campa Orange.

With the re-entry of Coca-Cola in the Indian market, Pepsi had to go in for more

aggressive marketing to sustain its market share. The chronology the initial phase of the “Coal

Wars” in India was:-

July 1986

An application for soft drinks-cum-snack food joint venture by Pepsi, Voltas and

Punjab Agro is submitted to the government after an earlier proposed alliance- 1985,

between Pepsi and Duncan’s of the Goenkas fails to take off.

Sept.1988

Final approval for the Pepsi Foods Limited (P.F.L) project granted by the Cabinet

Committee on Economic Affairs of the Rajeev Gandhi Government.

March 1990

Pepsi Cola and Seven up Launched in limited market in North India.

May 1990

The government clears the Pepsi project again but with a change in brand name to

Lehar Pepsi. Simultaneously it rejects the Coca-Cola application. Citra form the

Parle stable hits the market.

Dec 1991

13

Pepsi extends its soft drinks reach on national scale. Products launched Delhi and

Bombay.

Jan 1992

Brito Foods application cleared by the FTPB. Pepsi and Parle start initial

negotiations for strategic alliance but talks break off after a while.

1993

Pepsi launches Teem and Slice. Captures about 25.30% of the soft drinks market in

about two years.

July 1993

Volta’s pulls out of PFL joint venture. Pepsi decides to raise equity to 92% Reports

of coke – Parle negotiations gain strength.

1994

Pepsi brought Dukes& Sons

1995

Pepsi launched Cans having capacity of 330 ml in various flavors.

1997

Pepsi brought Mirinda Orange opposite to Fanta.

1998

Pepsi launched Lemon Mirinda to give taught competition to Limca.

1999

Pepsi has launched its Diet Pepsi Can and 1.5 Liters pet battles for health conscious

people.

1997

Refusing to dilute its equity state Coca-Cola winds up operations in the country.

Parle launches Thumps Up and Drinks launches Campa Cola.

2001

Pepsi launched Aquafina opposite to Kinley.14

2003

Pepsi launched Mountain Dew

2005

Mirinda lemon zinger, 7UP.Ice was launched by Pepsi.

2006

Bubbly Pepsi was launched.

2007

Pepsi Gold was launched

2009

Nimbooz by 7up was launched

2010

PepsiCo India recently launched a new flavor named “7UP Ice” in Indian market. It

is hard that 7UP. The taste of 7UP Ice is mint. And Mirinda Bat Berry. The taste of

Mirinda Bat Berry is like Glicodin.

2011

In April 2011, Pepsi announced that customers will be able to buy a complete

stranger a soda at a new "social" vending machine, and even record a video that the

stranger would see when they pick up the gift.

In May 2011, the week before Memorial Day, Pepsi launched a limited edition flavor

called "Memorial Day Pepsi", with blueberry and cherry flavors added to the

cola.

2012

In March 2012, Pepsi introduced Pepsi Next, a cola with half the calories of regular

Pepsi.15

16

History of PepsiCo

1893--Caleb Bradham, a young pharmacist and industrialist from New Bern, North Carolina,

begins experimenting with many different soft drink concoctions; patrons and friends sample

them at his drugstore soda fountain.

1898--It was first introduced as "Brad's Drink" in New Bern, , North Carolina in 1898 by Caleb

Bradham, a combination of carbonated water, sugar, vanilla, rare oils and cola nuts, is renamed

"Pepsi-Cola" on August 28, 1898. Pepsi-Cola receives its first logo.

1902--The instant popularity of this new drink leads Bradham to devote all of his energy to

developing Pepsi-Cola into a full-fledged business. He applies for a trademark with the U.S.

Patent Office, Washington D.C., and forms the first Pepsi-Cola Company. The first Pepsi-Cola

newspaper advertisements appeared in the New Bern Weekly Journal.

17

1903--"Doc" Bradham moves the bottling of Pepsi-Cola from his drugstore into a rented

warehouse; he sells 7,968 gallons of syrup in the first year of operation.

Pepsi's theme line is "Exhilarating, Invigorating, and Aids Digestion."

1904--Bradham purchases a building in New Bern known as the "Bishop Factory" for $5,000

and moves all bottling and syrup operations to this location. Pepsi is sold in six-ounce bottles.

Sales increase to 19,848 gallons.

1905--Pepsi-Cola's first bottling franchises are established in Charlotte and Durham, North

Carolina.

Pepsi receives its new logo, its first change since 1898.

1906--Pepsi gets another logo change, the third in eight years. The modified script logo is

created with the slogan, "The Original Pure Food Drink."

There are 15 U.S. Pepsi bottling plants. The Pepsi trademark is registered in Canada. Syrup sales

rise to 38,605 gallons.

The federal government passes the Pure Food and Drug Act, banning substances such as arsenic,

lead, barium, and uranium, from food and beverages. This forced many soft drink manufacturers,

including Coca-Cola, to change their formulas. Pepsi-Cola, being free of any such impurities,

claimed they already met federal requirements.

Pepsi receives its new logo, its second change since 1905.

1907--Pepsi-Cola Company continues to expand; the company's bottling network grows to 40

franchises. Pepsi-Cola sells more than 100,000 gallons of syrup.

Pepsi trademark is registered in Mexico. Syrup sales rise to 104,026 gallons.

18

1908--Pepsi-Cola becomes one of the first companies to modernize delivery from horse drawn

carts to motor vehicles. Two hundred fifty bottlers in 24 states are under contract to make and

sell Pepsi-Cola.

1909--Automobile race pioneer Barney Old field endorses Pepsi-Cola in newspaper ads as "A

bully drink...refreshing, invigorating, a fine bracer before a race."

1910--The first Pepsi-Cola bottlers' convention is held in New Bern, North

Carolina

1920--Pepsi theme line speaks to the consumer with "Drink Pepsi-Cola, it will satisfy you."

1923--Pepsi-Cola Company is declared bankrupt and its assets are sold to a North Carolina

concern, Craven Holding Corporation, for $30,000.

Roy C. Megargel, a Wall Street broker, buys the Pepsi trademark, business and good will from

Craven Holding Corporation for $35,000, forming the Pepsi-Cola Corporation.

1928--After five continuous losing years, Megargel reorganizes his company as the National

Pepsi-Cola Company, becoming the fourth parent company to own the Pepsi trademark.

1931--U.S. District Court for Eastern District Virginia declares the National Pepsi-Cola

Company bankrupt, the second bankruptcy in Pepsi-Cola history.

The Loft candy company acquires the National Pepsi-Cola Company. Charles G. Guth, president

of Loft, assumes leadership of Pepsi and commands the reformulation of Pepsi-Cola syrup

formula.

19

1933--By the end of the year, Guth's new Pepsi-Cola Company is insolvent. In a series of

moves, he acquires Megargel's interest in the company, giving himself 91% ownership of Pepsi.

1934--A landmark year for Pepsi-Cola. The drink is a hit and to attract even more sales, the

company begins selling its 12-ounce drink for five cents (the same cost as six ounces of

competitive colas). The 12-ounce bottle debuts in Baltimore, where it is an instant success. The

cost savings proves irresistible to Depression worn Americans and sales skyrocket nationally.

Caleb Bradham, the Founder of Pepsi-Cola and "Brad's Drink," dies at 66 (May 27th, 1867-

February 19th, 1934).

1935--Guth moves the entire Pepsi-Cola operation to Long Island City, New York, and sets up

national territorial boundaries for the Pepsi bottler franchise system.

1936--Pepsi grants 94 new U.S. franchises and year-end profits reach $2,100,000.

1938--Walter S. Mack, Jr., V.P. of Phoenix Securities Corporation is elected President of the

Pepsi-Cola Company. Mack, who considers advertising the keystone of the soft drink business,

turns Pepsi into a modern marketing company.

1939--The "Pepsi & Pete" comic strip introduces the "Twice as much for a nickel" theme in

newspapers. Pepsi-Cola Company names Mack as CEO. The Board of Directors removes Guth

from the Pepsi payroll after he plans to personally acquire a competing cola.

1940--Pepsi-Cola Company makes advertising history with "Nickel, Nickel," the first

advertising jingle ever broadcast nationwide on radio.

Pepsi receives its new logo, its third change since 1906.

20

1941--The New York Stock Exchange trades Pepsi's stock for the first time.

In support of the war effort, Pepsi's bottle crown colors change to red, white, and blue.

1943--Pepsi's theme line becomes "Bigger Drink, Better Taste."

1948--Corporate headquarters moves from Long Island City, New York, to midtown

Manhattan.

1950-- Alfred N. Steele becomes President and CEO of Pepsi-Cola. Mr. Steele's wife,

Hollywood movie star Joan Crawford, is instrumental in promoting the company's product line.

Pepsi receives its new logo, which incorporates the "bottle cap" look. The new logo is the fifth in

Pepsi history.

1953-- "The Light Refreshment" campaign capitalizes on a change in the product's formula that

reduces caloric content.

1955--Herbert Barnet is named President of Pepsi-Cola.

1959--Pepsi debuts at the Moscow Fair. Soviet Premier Khrushchev and U.S. Vice President

Nixon share a Pepsi.

1960--Young adults become the target consumers and Pepsi's advertising keeps pace with "Now

it's Pepsi, for those who think young."

21

1962--Pepsi receives its new logo, the sixth in Pepsi history. The 'serrated' bottle cap logo

debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.

1963--After climbing the Pepsi ladder from fountain syrup salesman, Donald M. Kendall is

named CEO of Pepsi-Cola Company. Pepsi-Cola continues to lead the soft drink industry in

packaging innovations, when the 12-ounce bottle gives way to the 16-ounce size. Twelve-ounce

Pepsi cans are first introduced to the military to transport soft drinks all over the world.

1964--Diet Pepsi, America's first national diet soft drink, debuts.

Pepsi-Cola acquires Mountain Dew from the Tip Corporation.

1965--Expansion outside the soft drink industry begins. Frito-Lay of Dallas, Texas, and Pepsi-

Cola merge, forming PepsiCo, Inc.

Military 12-ounce cans are such a success that full-scale commercial distribution begins.

Mountain Dew launches its first campaign, "Yahoo Mountain Dew...It'll tickle your innards."

1970--Pepsi leads the way into metrics by introducing the industry's first two-liter bottles. Pepsi

is also the first company to respond to consumer preference with light-weight, recyclable, plastic

bottles. Vic Bonomo is named President of Pepsi-Cola.

The Pepsi World Headquarters moves from Manhattan to Purchase, NY.

1974--First Pepsi plant opens in the U.S.S.R. Television ads introduce the new theme line,

"Hello, Sunshine, Hello Mountain Dew."

1976--Pepsi becomes the single largest soft drink brand sold in American supermarkets.

The campaign is "Have a Pepsi Day!" and a classic commercial, "Puppies," becomes one of

22

America's best-loved ads. As people get back to basics, Pepsi is there as one of the simple things

in life.

1977--At 37, marketing genius John Sculley is named President of Pepsi-Cola.

1978--The Company experiments with new flavors. Twelve-pack cans are introduced.

1980--Pepsi becomes number one in sales in the take home market.

1981--PepsiCo and China reach agreement to manufacture soft drinks, with production

beginning next year.

1982--Pepsi Free, a caffeine-free cola, is introduced nationwide. Pepsi Challenge activity has

penetrated 75% of the U.S. market.

1983--Mountain Dew launches the "Dew it to it" theme.

1984--Pepsi advertising takes a dramatic turn, as Pepsi becomes "the choice of a New

Generation." Lemon Lime Slice, the first major soft drink with real fruit juice, is introduced,

creating a new soft drink category, "juice added." In subsequent line of extensions, Mandarin

Orange Slice goes on to become the number one orange soft drink in the U.S. Diet Pepsi is

reformulated with NutraSweet (aspartame) brand sweetener.

1985--After responding to years of decline, Coke loses to Pepsi in preference tests by

reformulating. However, the new formula is met with widespread Consumer rejection, forcing

the re-introduction of the original formulation as "Coca-Cola Classic." The cola war takes "one

23

giant sip for mankind," when a Pepsi "space can" is successfully tested aboard the space shuttle.

By the end of 1985, the New Generation campaign earns more than 58 major advertising and

film-related awards. Pepsi's campaign featuring Lional Richie is the most remembered in the

country, according to consumer preference polls.

1986--Chairman Donald M. Kendall retires and is succeeded by D. Wayne Calloway. 7-Up

international is acquired in Canada. Pepsi-Cola acquires Mug Root Beer.

1987--Pepsi-Cola President Roger Enrico is named President/CEO of PepsiCo Worldwide

Beverages. Pepsi-Cola World Headquarters moves from Purchase to Somers, New York. After a

27-year absence, Pepsi returns to Broadway with the lighting of spectacular new neon sign in

Times Square.

1988--Craig Weatherup is appointed President/CEO of Pepsi-Cola Company.

1989--Pepsi lunges into the next decade by declaring Pepsi lovers "A Generation Ahead." Chris

Sinclair is named President of Pepsi-Cola International. Pepsi-Cola introduces an exciting new

flavor, Wild Cherry Pepsi.

1990--American Music Award and Grammy winner rap artist Young MC writes and performs

songs exclusively for national radio ads for Pepsi. Ray Charles joins the Pepsi family by

endorsing Diet Pepsi. The slogan is "You Got the Right One Baby."

1991--Craig E. Weatherup is named CEO of Pepsi-Cola North America, as Canada becomes

part of the company's North American operations. Pepsi introduces the first beverage bottles

24

containing recycled polyethylene Terephthalate (or PET) into the marketplace. The development

marks the first time recycled plastic is used in direct contact with food in packaging.

1992--Pepsi-Cola launches the "Gotta Have It" theme, which supplants the longstanding

"Choice of a New Generation." Pepsi-Cola and Lipton Tea Partnership is formed. Pepsi will

distribute single serve Lipton Original and Lipton Brisk products. Crystal Pepsi: a refreshing,

clear soda that is caffeine free has 100% natural flavors, no preservatives and is low in sodium,

goes national. Mountain Dew introduces the popular theme line, "Get Vertical."

1993--Brand Pepsi introduces its slogan, "Be Young. Have Fun. Drink Pepsi".

Pepsi-Cola profits surpass $1 billion. Pepsi introduces an innovative 24-can multipack that

satisfies growing consumer demand for convenient large-size soft drink packaging. "The Cube"

is easier to carry than the traditional 24-pack and it fits in the refrigerator.

1994--New advertising introducing Diet Pepsi's freshness dating initiative features Pepsi CEO

Craig Weather up explaining the relationship between freshness and superior taste to consumers.

Pepsi Foods International and Pepsi-Cola International merge, creating the PepsiCo Foods and

Beverages Company.

1995--In a new campaign, the company declares "Nothing else is a Pepsi" and takes top honors

in the year's national advertising championship.

1996--In February of this year, Pepsi makes history once again, by launching one of the most

ambitious entertainment sites on the World Wide Web. Pepsi World Eventually surpasses all

expectations, and becomes one of the most landed and copied, sites in this new media, firmly

establishing Pepsi's presence on the Internet.

25

1997--In the early part of the year, Pepsi pushes into a new era with the unveiling of the

GeneratioNext campaign. GeneratioNext is about everything that is young and fresh; a

celebration of the creative spirit. It is about the kind of attitude that challenges the norm with

new ideas, at every step of the way. PepsiCo Announces that, effective October 6th, it will spin

off its restaurant division to form Tricon Global Restaurants, Inc. Including Pizza Hut, Taco

Bell, & KFC, it will be the largest restaurant company in the world in units and second-largest in

sales.

1998--Pepsi celebrates its 100th anniversary. PepsiCo Chairman and CEO Roger A. Enrico

donate his salary to provide scholarships for children of PepsiCo employees.

Pepsi introduces PepsiOne - the first one-calorie drink without that diet taste!

2000--Although Pepsi is a great place to work, Steven Truitt takes his skills and hard work

elsewhere (for more money of course!), therefore putting an end to his Pepsi page! For more

information about Pepsi, choose a search engine and search for 'Pepsi' or visit www.pepsi.com or

www.pepsico.com.

2002-- The strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped

redefine promotion marketing."

2003-- The Centre for Science and Environment (CSE), a non-governmental organization in

New Delhi, said aerated waters produced by soft drinks manufacturers in India, including

multinational giants PepsiCo and The Coca-Cola Company, contained toxins, including lindane,

DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer, a breakdown of the

immune system and cause birth defects. Tested products included Coke, Pepsi, 7 Up, Mirinda,

Fanta, Thums Up, Limca, and Sprite. CSE found that the Indian-produced Pepsi's soft drink

26

products had 36 times the level of pesticide residues permitted under European Union

regulations; Coca Cola's 30 times. CSE said it had tested the same products in the US and found

no such residues. However, this was the European standard for water, not for other drinks. No

law bans the presence of pesticides in drinks in India.

2004-- The Coca-Cola Company and PepsiCo angrily denied allegations that their products

manufactured in India contained toxin levels far above the norms permitted in the developed

world. But an Indian parliamentary committee, in 2004, backed up CSE's findings and a

government-appointed committee, is now trying to develop the world's first pesticides standards

for soft drinks. Coke and PepsiCo opposed the move, arguing that lab tests aren't reliable enough

to detect minute traces of pesticides in complex drinks.

2005-- The Coca-Cola Company and PepsiCo together hold 95% market share of soft-drink

sales in India. PepsiCo has also been accused by the Puthussery panchayat in the Palakkad

district in Kerala, India, of practicing "water piracy" due to its role in exploitation of ground

water resources resulting in scarcity of drinking water for the panchayat's residents, who have

been pressuring the government to close down the PepsiCo unit in the village.

2006-- Indra Krishnamurthy Nooyi has been the chairman and chief executive officer of

PepsiCo since 2006. During her time, healthier snacks have been marketed and the company is

striving for a net-zero impact on the environment. This focus on healthier foods and lifestyles is

part of Nooyi's "Performance with Purpose" philosophy.

2007-- PepsiCo redesigned their cans for the fourteenth time, and for the first time, included

more than thirty different backgrounds on each can, introducing a new background every three

weeks.

27

2008-- In October 2008, Pepsi announced that it would be redesigning its logo and re-branding

many of its products by early 2009.

2009--New Slogans are used in this year: "Yeh hai youngistaan meri jaan" (Hindi - meaning

"This is our young country my baby").

2010-- "Youngistan ka wow".

2011– "Change the game" (India, Bangladesh & Pakistan for the 2011 Cricket World Cup)

28

29

Organization Structure & Distribution Channel .

30

Chart showing organizational structure & Distribution Channel of PepsiCo India

31

Our Mission .

"To be the world's premier consumer Products Company focused on convenience food

and beverages. We seek to produce healthy financial rewards to investors as we provide

opportunities for growth and enrichment to our employees, our business partners and the

communities in which we operate. And in everything we do, we strive for honesty, fairness and

integrity."

Our Vision

.

"To build India’s leading total beverage company, delighting consumers by best meeting

their everyday beverage needs, and stakeholders, by delivering performance with purpose,

through our talented people."

PepsiCo Sustainability Vision

.

"PepsiCo’s responsibility is to continually improve all aspects of the world in which we

operate – environment, social, economic – creating a better tomorrow than today"

32

Tomorrow better than Today

33

Beverages Industry in

India

Indian Beverages industry's size is Rs. 8 thousand crores and it is dominated by two

players viz Pepsi & Coke only. This high profile industry has lot of potential for growth as per

capita consumption in India is 9 bottles per annum (year) as compared to 20 bottles in Sri Lanka,

14 in Pakistan, while 12 bottles a person in Nepal.

The RKJ group is India's leading supplier of retailer brand Carbonated and Non-

Carbonated soft drinks, with beverage manufacturing facilities in India and Nepal. Its experience

in the beverage industry dates back to the sixties when it had the first franchise at Mathura.

The family manufactures and markets Carbonated and Non-Carbonated Soft Drinks and

Minerals Water under PEPSI brand. The various flavors and sub- brands are PEPSI, Mirinda

Orange, Mirinda Lemon, Mountain Dew, and 7UP, Slice Orange, Everest Soda and Aquafina. It

has the license to supply beverages in the territories of Western U.P., part of M.P., half of the

Haryana, whole of Rajasthan, Goa 3 districts of Maharashtra, and 13 districts of Karnataka and

whole of Nepal. The group has in total 18 bottling plants in India & Nepal and is responsible for

producing and marketing 44% of PEPSI requirement in India.

34

The major ingredient in a soft drink is water. It constitutes close to 90% of the soft drink

content. Added to this, the drink also contains sweeteners, Carbon dioxide, Citric Acid/Malic

acid, Colors, Preservatives, Anti Oxidants and other emulsifying agents, etc.

The major players in the soft drinks market in India are PepsiCo and Coca-Cola Co, like

elsewhere in the world. Coca-Cola acquired a number of local brands like Limca, Gold Spot and

Thums Up when it entered Indian market for the second time. PepsiCo’s soft drink portfolio also

consists of Miranda and 7Up along with Pepsi. The market share of each of the company is more

or less the same, though there is a conflict in the estimates quoted by different sources.

Pepsi Bottling Plant in

India .

1. Goa, Salcete

2. Karnataka, Dharwad

3. Rajasthan, Bhiwadi

4. Rajasthan, Jodhpur

5. Rajasthan, Jaipur

6. Rajasthan, Alwar

7. Uttar Pradesh, Greater Noida

8. Uttar Pradesh, Kosi

9. Kathmandu, Nepal

35

36

Introduction of Coca-

Cola

Coca-Cola

Type Soft drink (Cola)

Manufacturer The Coca-Cola Company

Country of

originUnited States

Introduced 1886

Color Caramel E-150d

FlavorCola, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola

Orange and Cola Raspberry.

Related products

Pepsi, Irn Bru, RC Cola, Cola Turka, Zam Zam Cola, Mecca-Cola, Virgin

Cola, Parsi Cola, Qibla Cola, Evoca Cola, Corsica Cola,

Breizh Cola, Afri Cola

37

History of Coca-Cola

In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from

Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass

kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank

Robinson.

Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first

scripted”Coca Cola" into the flowing letters which has become the famous logo of today.  The

soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on

May 8, 1886.

Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as

the caffeine-rich kola nut. By the late 1890s, Coca-Cola was one of America's most popular

fountain drinks. With another Atlanta pharmacist, Asa Griggs Candler, at the helm, the Coca-

Cola Company increased syrup sales by over 4000% between 1890 and 1900. 

Advertising was an important factor in Pemberton and Candler's success and by the turn

of the century, the drink was sold across the United States and Canada. Around the same time,

the company began selling syrup to independent bottling companies licensed to sell the drink.

Even today, the US soft drink industry is organized on this principle. Until the 1960s, both small

town and big city dwellers enjoyed carbonated beverages at the local soda fountain or ice cream

saloon. Often housed in the drug store, the soda fountain counter served as a meeting place for

people of all ages.

Often combined with lunch counters, the soda fountain declined in popularity as

commercial ice cream, bottled soft drinks, and fast food restaurants came to the fore. On April 38

23, 1985, the trade secret "New Coke" formula was released. Today, products of the Coca Cola

Company are consumed at the rate of more than one billion drinks per day.

The Coca-Cola Company started out as an insignificant one man business and over the

last one hundred and ten years it has grown into one of the largest companies in the world. The

first operator of the company was Dr. John Pemberton and the current operator is Roberto

Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar

business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist.  He concocted

the formula in a three legged brass kettle in his backyard on May 8, 1886.  He mixed a

combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the

fabulous beverage (Things go better with Coke).

Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five cent non-

carbonated beverage. Later on, the carbonated water was added to the syrup to make the

beverage that we know today as Coca-Cola. Coca-Cola was originally used as a nerve and brain

tonic and a medical elixir. Coca-Cola was named by Frank Robinson, one of Pemberton's close

friends; he also penned the famous Coca-Cola logo in unique script.

39

Coca-Cola in India

After a 16 years absence, Coca-Cola returned to India in 1993. The Company's presence

in India was cemented in November that year in a deal that gave drink Coca-Cola ownership of

the nation's top soft-brands and bottling network. Coca-Cola India has made significant

investments to build and continually improve its business in India, including new production

facilities, wastewater treatment plants, and distribution systems and marketing equipment.

During the past decade, the Coca-Cola system has invested more than US$ 1 billion in India.

Coca-Cola Products in India .

Leading Indian brands Thums Up, Limca, Maaza, Citra and Gold Spot join the

Company's International family of brands including Coca-Cola, Diet Coke, Sprite and Fanta,

plus the Schweppes products range.

40

41

42

"COLA FLAVOURS"

Cola is a most popular flavor in any group of age. This is the most saleable flavor in the

world. Both PEPSICO & COCA COLA has its own cola flavor. PEPSICO has a cola flavor

named PEPSI and cola flavor of COCA COLA are THUMPS UP & COKE. PEPSI COLA is a

cash cow brand for the company in terms of sales revenue. PEPSI has two competitive brands in

the cola flavor.

PepsiCo:

Coca-Cola:

43

“LIME & LEMON FLAVORS”

This segment of flavor is very likely in the children and aged person. PepsiCo has three

brands in this segment with comparison to the brands of Coca-cola. The Pepsi’s brands are

Mountain Dew, 7UP and Nimbooz whether the Coca-cola has its Sprit & Limca in this

segment

Mountain Dew is sweet lemon soft drink in India and in a few countries. It is mostly

demands by the children.

7UP & Nimbooz lemon-lime soft drink. Sales of 7UP is third largest carbonated soft drink brand

in U.S. most consumers prefer 7UP as their favourite brand than any other non-cola.

PepsiCo:

44

Coca-Cola:

45

“ORANGE FLAVORS”

This is another type of flavor in the soft drink industry. The taste is like orange. In this

segment PEPSI has a brand named MIRINDA whether COCACOLA has its FANTA in orange.

This flavor is mostly preferred by children and women

PepsiCo:

Mirinda - Orange Dikha to Mooh Bola Mirinda

Mirinda is an international soft drink brand from Spain that was launched in India in 1991.

Coca-Cola:

46

“MANGO FLAVORS”

In this category’s of flavor is like a Mango. This flavor is now becoming more

popular in India. In Mango flavor PEPSI has a well known name SLICE whether

COCACOLA has a MAZAA in this segment.

PepsiCo:

Coca-Cola:

47

Background of the

Study

Market study is an essential process to develop the companies’ database by collection of

data, analyses of data, reporting of the data according to the specific situation for any marketing

activity that the company is facing due to the increase in the competition & the development of

various marketing competitors.

Modern marketing calls not only for developing a good product, but pricing it attractively

& making it accessible to target customers. Organizations also need to communicate with their

present & potential customers about their present offerings. Needs to develops an effective &

efficient strategy with the aim of creating awareness, developing knowledge and liking

preference convictions among the organizations’ target audience with a view to convert them

into prospective buyer.

This project report is concern with the comparative analysis of the sales of PEPSI and

COCA COLA in Kanpur.

This project report endeavors to study of "COMPARATIVE ANALYSIS OF PEPSI

AND COKE".

48

49

Objective of the Study

Basically the objective of the study was gaining the practical knowledge on

the researcher’s part . I t was also to the gain the practical exposure by applying

management theories in the field of marketing & also the part ial fulfi l lment of

the MASTERS OF BUSINESS ADMINSTRATION (MBA) Programme.

On the companies part the objective was " COMPRATIVE ANALYSIS OF

PEPSI AND COKE” which includes-

To determine the sales of PEPSI brands out of total soft drink sales at

Kanpur region.

To ensure optimum use of exist ing sales efforts.

Find out those points where the company should improve i tself .

To forecast future requirements for marketing.

To link the comparative analysis with organizational planning.

To provide a basis for the Sales Improvement Programme.

It is widely accepted that theory broadens ones thinking & helps in idea

generation. But practical approach tends to test the feasibil i ty of these ideas &

how far theoretical knowledge can be applied in a si tuation successfully.

50

The market research was conducted in compliance of the given

guidelines delivered to us expressly to achieve the given objectives, which

were as under:

1. Profitabil i ty

2. Improvement

3. Sales

4. To satisfy the customers

51

52

Research Methodology

Research is a systematized effort to gain new knowledge. Methodology is the

most important part for such studies. The method of study adopted by me is to increase the

knowledge & to gather more information regarding this project.

The major emphasis in such studies is on the discovery of the ideas & fruitful relevant

information. As such the research design appropriate for such studies must be flexible enough to

provide opportunity for considering different aspects of a problem under study.

METHODS OF DATA COLLECTION:

A) PRIMARY DATA:

“Primary data are those data that have been observed and recoded

by the researchers for the first time to their knowledge”.

Survey method -- This method was adopted because it helped in securing detailed

information from a sample of respondents. The information received from the respondents is

recorded on a form called the questionnaire. This is only method to measure attitude &

motivation directly. Open framed discussion with managers.

B) SECONDARY DATA:

“Secondary data are statistics not gathered for the immediate

study at hand but for some other purposes”.

53

I have also used the secondary data, which included the written document of the organization &

other places.

HEAD OFFICE (Warehouse) (PepsiCo India Holding Pvt. Ltd. In Kanpur)

INTERNET

PAPERS & RECORDS

MAGAZINES

Research Objectives & Related Sub Objectives

1 To examine the retail distribution of Pepsi in comparison of its competitors.

2 To know the expectation of the retailers.

3 To evaluate the market position of Pepsi.

4 To know the other alternatives and its competitor’s brands position in market.

5 To know the brand image of Pepsi among retailers and customer or consumers.

6 To help in development & introduction of new product.

7 To identify the organization features of Pepsi food limited.

8 To study the effect of irregular supply on the sale of product.

54

Information Requirements – In Detail & Source of Information

For the study of the market position and potential of Pepsi in city of Kanpur (UP), both primary

as well as secondary data was required. Primary data was collected from Retailers.

Information required was: -

1 Name of Shop

2 Address of Shop

3 Type of Shop

4 Filled Stock of Pepsi as well as its competitor in shop

5 Unfilled Stock of Pepsi as well as its competitor in shop

6 Stock of Pet bottles of Pepsi and its competitor coke

7 Sale of Pepsi from the outlet

8 Whether any Cooling equipment used or not

9 Hoarding used or not

10 Any display material used or not.

So I collected the primary data by conducting the surveys in the city of Kanpur (UP) through the

EDS FORMAT, Visi Location, Visi Purity, Visi Charging > 70% and the secondary data was

downloaded partially from the Internet and partially the course books.

55

Research Design Used

There are two types of research design that is basically used in research. These are: -

1 Conclusive Research

2 Exploratory Research

I was required to collect the information about how much stock a particular and new

retailer is keeping at the time of survey, type of cooling equipment used, display material used,

etc. so the Exploratory Research was the type of research design that was required and being

used by me to do the project. But some cases Conclusive Research also used.

For my research I had to collect the information and data directly from each and every

type of retailer who is selling cold drinks. So the data I collected was the primary data. Hence the

research instrument I used was the primary data collection.

Therefore the research instrument used in my project was the EDS FORMAT & VISI

FORMAT. The EDS FORMAT contains both open ended and closed ended questions. Retailers

were asked both the closed ended and open-ended questions and their opinions form the basis of

my findings and suggestions.

56

Sampling Technique Used & Sample Size Why?

1 Stage 1:

PepsiCo India Holdings Pvt. Ltd has been divided Kanpur city in to Different

areas. Out of those areas the Asst. Sales manager gave me 6 areas to do my work. In these

different areas I have to cover shops in which the products of pepsico were selling by shop

keepers.

2 Stage 2:

In the different areas given to me by asst. sales manager I have to get information

about the reason which motivates shop keepers to sell the product of pepsico. The method used

by me to choose shops from different areas was judgmental.

I went in those shops in which I saw a poster or hording of pepsi. I also went in those

shops in which shopkeepers were selling product of pepsico.

57

Field Work – Method Used For

Data Collection

PepsiCo India Holdings Pvt. Ltd had provided me EDS FORMAT & VISI FORMAT.

I surveyed the market distributor's area wise and covered each and every shop by

judgmental of shops.

In some cases I have to ask for information to roadside seller of Pepsi & Coke.

For collecting the information I have to go to different part of the city.

For getting information about the reason behind the selling pepsi & Coke or its products,

I have to talk with shopkeepers.

58

59

Limitations of the

Study

Responsible managers & personals in the marketing department of PepsiCo India

Holdings Pvt. Ltd. Provide necessary assistance to me in “Comparative Analysis of Pepsi &

Coke”. They discussed different aspects & functions of marketing as practical PepsiCo India

Ltd. Almost all the necessary information was provided to me in the support of this project

report.

However there are some problems, which cannot escape from. The limitations faced, felt

or expressed by me are as follows –

The time duration of two months was not enough to survey the whole market

The respondents were not very comfortable while giving information about their stock.

Non-cooperative approach and the rude behaviors of the respondents.

It cannot be used for a means of collecting information in areas where the literacy levels

are low as the respondents may not be able to understand the purpose or the language of

the EDS FORMAT & VISI FORMAT.

There are chances of biasness in some answers as most of people while in the market

places are in a hurry and asking question in such ambience is not very fruitful or good

idea.

During the survey, the ambience of Kanpur was not well due to extremely hot climate.

This report is based on the data & information which was given by the retailers and it has

been assumed that they had given correct information.60

I tried to overcome on these limitations.

61

Area Covered . Mall Road (Direct Route):-

Mall Road are belongs to direct route. This areas given to me by asst. sales manager I have to get

information about the reason.

Shubham Agency (Indirect Route):-

Canal Road, Ghantaghar, Hulaganj, Marey Co. Bridge, Mall Road, Sutarkhana.

Area CCX PCI Grand Total

Canal Road 7 19 26

Ghantaghar 5 6 11

Hulaganj 10 22 32

Mall Road 2 11 13

Mare Co. Brige 4 4 8

Sutarkhana 4 14 18

Figure 1

62

Channel Type .

In the channel type we find which type of shop is there like grocery shop, eating and

drinking shop, convenience, leisure.

Channel PCI CCX Grand Total

Convenience 27 5 32

Eating & Drinking 18 6 24

Grocery 35 15 50

Travel & Transports 1 1 2

Figure 2

Each Dealer Survey63

NAME OF DISTRIBUORS: - SUBHAM AGENCY

AREA: - Canal Road, Ghantaghar, Hulaganj, Mall Road, Marey Co. Bridge, Sutarkhana

S.No.Name of Outlet

Address Area Channel

Estimated

Share PCI (

% )

Status (PCI / CCX / Mixed

)

Cooling EquipmentPCI

CCX OWN

Asset No.

Size (Lit.)

1Bablu Pan Shop

Ghasiari mandi Chauraha

Canal Road Convenience 78 Mix PCI

2Mishra Pan Shop

Batch No.21 Shop No. 2 Canall Road

Canal Road Convenience 100 PCI Yes

3 Hari PCOShop No. 96 Express Road

Canal Road Convenience 100 PCI 35647 165

4Harish Telecom

16/4 Canal Road Canal Road Convenience 20 Mix Yes

5Neta Pan Shop

16/5 Canal Road Canal Road Convenience 29 Mix 48197 Yes

6Anoop Jaiswal

16/21 Canal Road Canal Road Convenience 100 PCI Yes

7Rohit Tea Stall

60/37 Canal Road Canal Road Convenience 100 PCI 51545 565

8Shiv Shanker Gupta

Laxmi Coffey House

Canal RoadEating & Drinking

100 PCI 25114 100

9Baba Tea Stall

Express Road Canal RoadEating & Drinking

100 PCI 51549 380

10Krishna Misthan Bhandar

20 Express Road Canal RoadEating & Drinking

50 Mix 41627 340 Yes Yes

11Dwivedi Tea Stall

89 Canal Road Nr. Marwadi School

Canal RoadEating & Drinking

100 PCI 51104 400

12Sonal Monal Tea Stall

Block No. 209 Express Road

Canal RoadEating & Drinking

100 PCI 48182 570

13Akshut Tea Stall

13 Express Road Canal RoadEating & Drinking

44 Mix 37178 340 Yes

14Bablu Egg

Ghasiyari Mandi Canal RoadEating & Drinking

100 PCI 51550 570

15Satish Cold Drink

Block NO. 29 Shop no.1 Canal Road

Canal RoadEating & Drinking

100 PCI 43733 280

16Dauji Mishthan

Canal Road Canal RoadEating & Drinking

67 Mix Yes

17Maya Cold Drink

25/17 Canal Road Canal RoadEating & Drinking

100 PCI 25299 200

18Bajpai General Store

Batch No.21 Shop No. 2 Canall Road

Canal Road Grocery 100 PCI 47355 480

19Amreesh General Store

Block No. 15 Shop No.5 Canal Road

Canal Road Grocery 100 PCI PCI

20Shri Mahalaxmi Store

97 Express Road Canal Road Grocery 50 Mix Yes

21Gupta General Store

Block No. 1 Shop No. 1 Canal Road

Canal Road Grocery 100 PCI 42264 380

22 Shanu 3/3 Canal Road Canal Road Grocery 0 CCX Yes

64

General Store

23Ajay General Store

Block No.1 Shop No2 Canal Road

Canal Road Grocery 100 PCI 42264 340

24Soni General Store

30/12 Canal Road Canal Road Grocery 100 PCI 40556 340

25Ambrish General Store

60/31 Canal Road Canal Road Grocery 100 PCI 12562

26Jaiswal General Store

Express Road Ghasiyari Mandi

Canal Road Grocery 0 CCX Yes

27Shukla Pan Shop

73/27 Ghantaghar Ghantaghar Convenience 67 Mix Yes Yes

28Badkau Pan Shop

Ghantaghar Ghantaghar Convenience 67 Mix 32627 340 Yes

29Govind Pan Shop

72/4 Ghantaghar Ghantaghar Convenience 100 PCI 09591

30Mishra PCO

72/2 Kailash Building

Ghantaghar Convenience 60 Mix 48223 570 Yes

31Arjun Sweet

71/1 Teliyana Canal Road

GhantagharEating & Drinking

100 PCI 41529 280

32Santosh General Store

71/44 Teliyana Ghantaghar Grocery 100 PCI 19859

33Shivam General Store

68/6 Teliyana Ghantaghar Grocery 100 PCI Yes

34Raju General Store

72/2 Kailash Building

Ghantaghar Grocery 0 CCX Yes

35Surendra General Store

6/46 Teliyana Chauraha

Ghantaghar Grocery 100 PCI 42200 340

36Priya Hotel

71/187 Teliyana Canal Road

Ghantaghar Leisure 57 Mix 37183 340 Yes

37Marwah Hotel

72/2 Kailash Building

Ghantaghar Leisure 0 CCX Yes

38Neha PCO

62/215 Harbansh Mohal

Hulaganj Convenience 100 PCI Yes

39Deepak (Guddu) Pan Sh.

67/115 Bhusatoli Hulaganj Convenience 100 PCI 25115 100

40Sunil Pan Shop

64/233 Gadariya Mohal

Hulaganj Convenience 100 PCI

41Kuldeep Pan Shop

Lucknow Crossing Hulaganj Convenience 100 PCI

42Rajesh Pan Shop

61/18 Hulaganj Hulaganj Convenience 50 Mix Yes

43Sunny Cold Drink

64/216 Gadariya Mohal

HulaganjEating & Drinking

38 Mix PCI

44Ramesh Kirana Store

63/61 Harbansh Mohal

Hulaganj Grocery 100 PCI 51105 480

45

Sri Shyam General Store

62/197 Harbansh Mohal

Hulaganj Grocery 100 PCI 48070 340

46Shivam General Store

67/125 Hulaganj kanpur

Hulaganj Grocery 42 Mix Yes

47 Utsav 14/16 KDA Market Hulaganj Grocery 30 Mix Yes

65

General Store

Hulaganj

48Dinesh Kirana Store

Bhusatoli Chauraha

Hulaganj Grocery 100 PCI

49Raju General Store

61/183 Hulaganj Hulaganj Grocery 79 Mix 47032 340

50Agrahari General Store

61/183 Hulaganj Hulaganj Grocery 100 PCI 16497 200

51

Sri Ganesh Shanker G St.

61/121 D Hulaganj

Hulaganj Grocery 100 PCI 46473 565

52Ashu General Store

66/214 Bhusatoli Hulaganj Grocery 100 PCI 25109 100

53Sri Durga General Store

66/304 Bhusatoli Hulaganj Grocery 50 Mix 50996 480 Yes

54Utakarsh General Store

67/49 Bhusatoli Hulaganj Grocery 50 Mix 48063 310 Yes

55S K General Store

68/6 Bhusatoli Hulaganj Grocery 100 PCI Yes

56Mahesh General Store

69/107 Bhusatoli Hulaganj Grocery 71 Mix Yes

57Geeta General Store

67/71 Bhusatoli Hulaganj Grocery 100 PCI 19957

58

Vidhya Sahu General St.

64/218 Gadariya Mohal

Hulaganj Grocery 50 Mix 42231 340 Yes

59Ravi General Store

64/240 Gadariya Mohal

Hulaganj Grocery 100 PCI 41555 270 Yes

60Binda General Store

64/18 Gadariya Mohal

Hulaganj Grocery 100 PCI 16433 100

61Rakesh General Store

61/153 Sitaram Mohal Hula ganj

Hulaganj Grocery 100 PCI

62Ashok General Store

61/107 Hulaganj Sitaram Mohal

Hulaganj Grocery 100 PCI 18947 120

63Santosh General Store

61/13 Sitaram Mohal Hulaganj

Hulaganj Grocery 100 PCI Yes

64Khemu General Store

61/212 Sitaram Mohal Canal Road

Hulaganj Grocery 100 PCI Yes

65Shyam Ji General Store

61/35 Harbansh Mohal Chauraha

Hulaganj Grocery 100 PCI Yes

66Saurabh General Store

64/62 Gadariya mohal

Hulaganj Grocery 50 Mix Yes

67Sunil Provision Store

64/75A Gadariya Mohal

Hulaganj Grocery 0 CCX Yes Yes

68 Pappu 61/13 Sitaram Hulaganj Grocery 0 CCX Yes Yes

66

Vedio Mohal Hulaganj

69Sadhna General Store

66/25 A Bhusatoli Hulaganj Grocery 73 Mix 19955 Yes

70Rahul Pco

63/5 Mall Road Mall Road Convenience 100 PCI 38510

71Mahesh Pan Shop

63/2 Mall Road Mall Road Convenience 100 PCI 25248 200

72Virendra Pan Shop

63/2 Mall Road Mall Road Convenience 100 PCI 34484

73K K Pan Shop

63/2 Mall Road Mall Road Convenience 100 PCI 09564 100

74Rajkumar Pan Shop

Mall Road Mall Road Convenience 100 PCI 35123 280

75Ram Ji Pan Shop

25/31 Karanchi Khana

Mall Road Convenience 100 PCI Yes

76Anand Restaurent

63/2 Mall Road Mall RoadEating & Drinking

100 PCI 12823 200

77Ankit Bhojnalay

63/2 Mall Road Mall RoadEating & Drinking

100 PCI 44363

78Vipin Kumar Tea Stall

63/2 Ghasiari Mandi

Mall RoadEating & Drinking

100 PCI 51112

79Jaanvi Cold Drink

426A Mall Road Mall RoadEating & Drinking

50 Mix 35002 Yes

80Sandeep Cold Drink

95 Mall Road Mall RoadEating & Drinking

100 PCI 35958

81Paras Milk Bar

127 Mall Road Mall RoadEating & Drinking

58 Mix 47712 Yes

82Om General Store

63/5 Mall Road Mall Road Grocery 50 Mix Yes Yes

83Mahesh Pan Shop

Marey Company Pull

Marey Co. Bridge

Convenience 63 Mix 35158 280

84Bhola Pan Shop

63/5 King MarketMarey Co. Bridge

Convenience 0 CCX 32718 200 Yes

85Basantu Pan Shop

Nr. Sunder CinemaMarey Co. Bridge

Convenience 100 PCI Yes 100

86Ravi Confectionary

Shop No. 14 Circular Road Marey Company Pull

Marey Co. Bridge

Convenience 50 Mix 34458 340 Yes

87Warsi Telecom

Shop No. 72 Circular Road Marey Company Pull

Marey Co. Bridge

Convenience 100 PCI 51103 400

88

Aqib Javed Confectionar

Shop No. 77 Circular Road Marey Company Pull

Marey Co. Bridge

Convenience 100 PCI 19000

89Ajay Tea Stall

Shop No. 13 Marey Company Pull

Marey Co. Bridge

Eating & Drinking

42 Mix 38347 340

90Tiwari Cold Drink

40 Marey Company Pull

Marey Co. Bridge

Eating & Drinking

50 Mix

91Mullu Pan Shop

66/181 Motimohal Sutarkhana Convenience 100 PCI 12988 100

92Sharma Electricals

65/1 Motimohal Sutarkhana Convenience 100 PCI Yes

93 Sanjay 65/229 Motimohal Sutarkhana Convenience 100 PCI Yes

67

Pan Shop

94Shri Pan Shop

70/71 Sutarkhana Sutarkhana Convenience 60 Mix Yes

95Ajmeri Cold Drink

70/47 Mathuri Mohal

SutarkhanaEating & Drinking

67 Mix Yes

96

Daya Shanker Cold Drink

70/48 Mathuri Mohal

SutarkhanaEating & Drinking

75 Mix 44179 280 Yes

97Narayan Sweet

Sutarkhana Canal Road

SutarkhanaEating & Drinking

63 Mix 38817 280

98Baburam Tea Stall

72/3 GhantaGhar Sutarkhana Road

SutarkhanaEating & Drinking

100 PCI 35006 220

99Shri Ram General Store

65/49 Motimohal Sutarkhana Grocery 67 Mix 41741 220 Yes

100Prem Kirana Store

65/47 Motimohal Sutarkhana Grocery 67 Mix 48181 560

101Rahul General Store

66/148 Kachiyana Mohal

Sutarkhana Grocery 100 PCI Yes

102Prateek General Store

66/172 Kachiyana Mohal Motimohal

Sutarkhana Grocery 100 PCI Yes

103R K General Store

69/134 Danakhori Sutarkhana Grocery 71 Mix PCI

104Pooja General Store

Sutarkhana Sutarkhana Grocery 50 Mix

105Kaushik General Store

70/42 Sutarkhana Sutarkhana Grocery 100 PCI Yes

106Munna General Store

70/50 Sutarkhana Sutarkhana Grocery 50 Mix Yes

107Ajendra General Store

71/155 Sutarkhana Sutarkhana Grocery 100 PCI Yes

108Ramu General Store

72/2 Sutarkhana Kailash Building

Sutarkhana Grocery 100 PCI 49529 540

Market Share of Cold Stocks

EDS REPORT PEPSI 58%

Figure 3COKE 6%MIXED 35%

EDS REPORTPEPSI 71%

Figure 4COKE 29%

68

Figure 3

Figure 4

Interpretation: - As these pie charts show the market share of pepsi is more than coke. The

reasons may be many like better promotional schemes, good advertisement through different

media, better services, etc.

69

70

Distribution of Visi

(Freeze) .

1. Visi of Pepsi 55%

2. Visi of Coke 27%

3. Own Freeze 19%

71

VISI ANALYSIS REPORT

S.No. Oulet Name AddressVisi 1st Position

Visi Purity

Charging > 70 %

Rack Charging

Create Stacking

Minimum 5 Case

FMO-1

FMO-2

1Mahesh Pan Shop

Marey Company Pull

CCX Y Y PCI Y

2 Ajay Tea Stall

Shop No. 13 Marey Company Pull

CCX Y Y PCI Y

3Ravi Confectionary

Shop No. 14 Circular Road Marey Company Pull

CCX Y Y N/A Y

4 Warsi Telecom

Shop No. 72 Circular Road Marey Company Pull

PCI Y Y PCI Y

5 Sunny Cold Drink 64/216 Gadariya Mohal

PCI Y Y N/A N

6 Dwivedi Tea Stall

89 Canal Road Nr. Marwadi School

PCI Y Y PCI Y

7Om General Store 63/5 Mall Road

CCX Y N N/A N

8 Rahul Pco 63/5 Mall Road PCI Y Y PCI Y

9 Bhola Pan Shop 63/5 King Market CCX Y N N/A N

10Basantu Pan Shop

Nr. Sunder Cinema

PCI Y Y PCI Y

11Mahesh Pan Shop 63/2 Mall Road

PCI Y Y PCI Y

12Virendra Pan Shop 63/2 Mall Road

PCI Y Y PCI Y

13 K K Pan Shop 63/2 Mall Road PCI Y Y PCI Y

14Anand Restaurent 63/2 Mall Road

PCI Y Y N/A Y

15 Ankit Bhojnalay 63/2 Mall Road PCI Y Y N/A Y

16Vipin Kumar Tea Stall

63/2 Ghasiari Mandi

PCI Y Y PCI Y

17 Jaanvi Cold Drink 426-A Mall Road CCX Y N PCI Y

18Sandeep Cold Drink 95 Mall Road

PCI Y Y PCI Y

19 Paras Milk Bar 127 Mall Road PCI Y Y N/A Y

20Rajkumar Pan Shop Mall Road

PCI Y Y N/A Y

21 Bablu Pan ShopGhasiari mandi Chauraha

PCI Y Y N/A Y

22Shiv Shanker Gupta

Laxmi Coffey House

PCI Y N N/A Y

23Bajpai General Store

Batch No.21 Shop No. 2

PCI Y Y N/A Y

72

Canall Road

24 Hari PCOShop No. 96 Express Road

PCI Y Y N/A Y

25 Baba Tea Stall Express Road PCI Y Y N/A Y

26Krishna Misthan Bhandar 20 Express Road

CCX Y Y N/A Y

27 Akshut Tea Stall 13 Express Road PCI Y Y N/A Y

28 Neta Pan Shop 16/5 Canal Road PCI Y N N/A N

29Amreesh General Store

Block No. 15 Shop No.5 Canal Road

PCI Y Y N/A Y

30Sonal Monal Tea Stall

Block No. 209 Express Road

PCI Y Y PCI Y

31Gupta General Store

Block No. 1 Shop No. 1 Canal Road

PCI Y Y N/A Y

32Ashok General Store

61/107 Hulaganj Sitaram Mohal

PCI Y Y N/A Y

33Ashu General Store 66/214 Bhusatoli

PCI Y Y N/A N

34 Bablu Egg Ghasiyari Mandi PCI Y Y N/A Y

35 Arjun Sweet 71/1 Teliyana Canal Road

PCI Y Y N/A Y

36Soni General Store

30/12 Canal Road

PCI Y Y N/A Y

37 Rohit Tea Stall60/37 Canal Road

PCI Y Y N/A Y

38Ambrish General Store

60/31 Canal Road

PCI Y Y N/A Y

39 Satish Cold Drink

Block NO. 29 Shop no.-1 Canal Road

PCI Y Y N/A Y

40 Govind Pan Shop 72/4 Ghantaghar CCX Y Y N/A Y

41Aqib Javed Confectionar

Shop No. 77 Circular Road Marey Company Pull

PCI Y N N/A N

42Ramesh Kirana Store

63/61 Harbansh Mohal

PCI Y Y N/A Y

43Sri Shyam General Store

62/197 Harbansh Mohal

PCI Y Y N/A Y

44Raju General Store 61/183 Hulaganj

PCI Y Y PCI Y

45Agrahari General Store 61/183 Hulaganj

PCI Y Y N/A Y

46Sri Ganesh Shanker G St.

61/121 D Hulaganj

PCI Y Y N/A Y

47 Mullu Pan Shop66/181 Motimohal

PCI Y Y N/A Y

48Utakarsh General Store 67/49 Bhusatoli

CCX Y Y N/A Y

49Sri Durga General Store 66/304 Bhusatoli

PCI Y Y N/A Y

73

50Geeta General Store 67/71 Bhusatoli

PCI Y Y N/A Y

51Ajay General Store

Block No.-1 Shop No-2 Canal Road

PCI Y Y N/A Y

52Santosh General Store 71/44 Teliyana

PCI Y Y N/A Y

53Deepak (Guddu) Pan Sh. 67/115 Bhusatoli

PCI Y Y N/A Y

54 Priya Hotel71/187 Teliyana Canal Road

PCI Y Y N/A N

55 Mishra PCO72/2 Kailash Building

PCI Y Y N/A Y

56Raju General Store

72/2 Kailash Building

CCX Y N CCX N

57 Badkau Pan Shop Ghantaghar CCX Y Y N/A Y

58Shri Ram General Store

65/49 Motimohal

PCI Y Y N/A N

59Prem Kirana Store

65/47 Motimohal

PCI Y Y N/A Y

60Vidhya Sahu General St.

64/218 Gadariya Mohal

PCI Y Y N/A N

61Ravi General Store

64/240 Gadariya Mohal

CCX Y Y N/A Y

62Binda General Store

64/18 Gadariya Mohal

PCI Y Y N/A Y

63R K General Store

69/134 Danakhori

PCI Y Y N/A Y

64Daya Shanker Cold Drink

70/48 Mathuri Mohal

PCI Y Y PCI Y

65Ramu General Store

72/2 Sutarkhana Kailash Building

PCI Y Y N/A Y

66Baburam Tea Stall

72/3 GhantaGhar Sutarkhana Road

PCI Y Y N/A N

67 Shukla Pan Shop73/27 Ghantaghar

CCX Y Y N/A Y

68Surendra General Store

6/46 Teliyana Chauraha

PCI Y Y N/A Y

69Sadhna General Store

66/25 -A Bhusatoli

CCX Y Y N/A Y

70 Maya Cold Drink25/17 Canal Road

PCI Y Y N/A Y

71 Narayan SweetSutarkhana Canal Road

PCI Y Y N/A Y

72Jaiswal General Store

Express Road Ghasiyari Mandi

CCX N N CCX N

73 Marwah Hotel72/2 Kailash Building

CCX N N CCX N

74Sunil Provision Store

64/75-A Gadariya Mohal

CCX N N CCX N

75 Pappu Vedio61/13 Sitaram Mohal Hulaganj

CCX N N CCX N

74

76Utsav General Store

14/16 KDA Market Hulaganj

CCX N N N/A N

77 Harish Telecom 16/4 Canal Road CCX N N N/A N

78 Anoop Jaiswal16/21 Canal Road

CCX N N N/A N

79Shri Mahalaxmi Store 97 Express Road

CCX N N N/A N

80 Dauji Mishthan Canal Road CCX N N N/A N

81Prateek General Store

66/172 Kachiyana Mohal Motimohal

CCX N N N/A N

82 Rajesh Pan Shop 61/18 Hulaganj CCX N N N/A N

83Munna General Store

70/50 Sutarkhana

CCX N N N/A N

84 Shri Pan Shop70/71 Sutarkhana

CCX N N N/A N

VISI LOCATION

Ist Location of Pepsi Visi: 68 %

Ist Location of Coke Visi: 32 %

75

76

VISI PURITY

Pepsi Visi-Purity: 85.00%

Coke Visi-Purity: 15.00%

77

VISI CHARGING >70%

Pepsi : 76 %

Coke : 24 %

78

RACK CHARGING

Pepsi: 18%

Coke: 6%

Not Allotted 76%

79

80

SWOT ANALYSIS OF PEPSICO

An analysis that includes environmental analysis, competitive analysis and analysis of

corporate strengths, weakness, threats and opportunities.

S.NO. STRENGTHS WEAKNESSES

1 Big Brand Name in India.Demands of specific products are not

fulfilled.

2 Company has goodwill among the public.Communication Gap between Distributor and

Retailer.

3

Top management decides strategic planning

and its implementation regarding the

availability, affordability of its brands.

4 Good Schemes. Leakage Problem.

5

Increasing Market Share.

60 % market covered in India.Distributor does not work properly in season.

6 Strong Distribution channel. Stock shortage problem in season.

7 Good Advertisement. Shortage of fridge or VISI in market.

8 Company has automatic plant for production. No maintenance of fridge or VISI.

9

Top management is very effective it take

decisions on every aspect of business like

social responsibility, sales promotion

marketing, finance distribution etc.

Sales representatives of company are not

performing according their efficiency so sales

effected.

81

S.NO. OPPORTUNITIES THREATS

1 NIMBOOZ is a good option for LIMCA. Competitor (Coca-Cola).

2 Expend the market in rural area.

The forthcoming market would be the

market of consumers. So the schemes must

be consumers oriented.

3 Attractive Schemes.

Main competitor of Pepsi is Coke. Now a

day’s coke is Improving planning, strategies

& its implementation. Company should also

change the market strategies.

4Increase number of VISI and create Pepsi

Monopoly market.

Now a day’s awareness of consumers

increasing rapidly so consumers are

quantity conscious so company should plan

according customer’s preferences.

5Increasing Market Share60 % market covered

in India.Change Demand.

6Company should consider on non-user of cold

drink

7Company can capture more market share when introduces 200ml. For children at reasonable price

8Company must be decided to established more visi in the market so that retailers pay more attention towards our products.

82

SWOT ANALYSIS OF COCA-COLA

S.NO. STRENGTHS WEAKNESSES

1 Big brand name in India and Abroad.

2 Outstanding Reputations.Communication Gap between Distributor and

Retailer.

3 Broader Product Line. Schemes are a Big Issue.

4 Good Schemes. Purification Problem.

5 Increasing Market Share. Distributor does not work properly in season.

645 % market covered in India and 60 % market

in Abroad.Stock shortage problem in season.

7 Strong Distribution channel.

8 Good Advertisement.

9 Company has automatic plant for production.

S.NO. OPPORTUNITIES THREATS

1 LIMCA is a good option for Pepsi. Competitor (PepsiCo).

2 Expend the Market in All area. Nimbooz

3 Attractive Schemes. Wholesaler.

83

4Increase number of VISI and create Pepsi Monopoly market. Consistent in Test.

5 Increasing number of Distributors. Change Demand.

Finding and Interpretation

1 In terms of availability Pepsi is the most captured brands in the market

2 Pepsi's Aquafina is the most captured brand in the market, while on the other hand most

of the retailers are not interested in selling Aquafina because of less margin compare to

other brands.

3 Most of the retailers are happy with the services of the PepsiCo, while some reported

that the distributors are not very cooperative.

4 Most of the retailers having company's cooling equipment are not satisfied with after sale

services. In peak season of May and June most of Pepsi Company's were not working

properly.

5 Most of the retailers reported that they have not received any display material or

hoarding since last one year or so.

6 Leakage and damage bottles are not return in distributor’s side.

7 In some cases few retailer shown me Insect or fungus in the sealed glass bottle and

reported against the cleanliness of glass bottles of PepsiCo.

8 The most demanded pack of cold drink is of 200ml of glass bottle as it is in easy reach of

common or lower class customer.

9 Schemes are not provided timely.

84

85

CONCLUSION OF THE STUDY

As the results shows that market share of Pepsi cold drinks is more than the coca-cola,

but it has some drawback like poor services in some areas, no maintenance of cooling

equipment, cleanliness of glass bottles, recent allegations on the PepsiCo, etc. are the hurdle in

path of growth of PepsiCo in India.

If we talk about its distribution network in Kanpur city, as survey results shows it is

satisfactory but in some areas retailers reported that the distributor is not giving heed to their

problems and uncooperative. And the delivery is not very regular in the peak season in some

areas and retailer are facing stock outs.

Advertisement which is backbone of any business in today's world is very good in

PepsiCo India. Pepsi is running various sales promotional schemes and promotional campaign

for retailers, so that the company can meet the expectations of the retailer as compare to its

competitor.

Among the different pack of cold drinks most selling pack is 200 ml glass bottle as it is in

reach of common man. Most of the retailer have suggested for the better services.

Kanpur city has the very good market for cold drinks and it can be captured by good promotional

schemes and better services. The only competitor of PEPSI is COCA-COLA, & no local brands

can beat PEPSI.

86

87

Suggestions

On the Basis of above study following suggestions can be given:

1 Perform a detail demand survey at regular interval to know about the unique needs and

requirements of the customer.

2 Better schemes should be introduced in the market & schemes should be provided timely.

3 There should be regular visit of company's high official to the market for listening to the

problems of the retailers.

4 The company should be always in a position to receive continuous feedback and

suggestions from its customers / consumers as well as from.

5 The market and try to solve it without any delay to establish its own good credibility.

6 Display material should be provided in large quantity so that it motivate retailer also

helpful in receiving customer attention and ultimately better sales.

7 More cooling equipment should be provided to retailers, so that retailer can stock Pepsi

brands more and it also play role of display material.

8 There should be regular inspection of Pepsi's cooling equipments for malfunctioning and

maintenance of the same for the longer period of time.

9 Company should contact and try for new businesses. Like Railways, Airport and in

Airlines, Bus Depot, Hotels, restaurant, etc.

10 Rural people should be made aware of cold drink, they may be good prospects and some

low price policies should be made for them.

88

Recommendations

1 Pepsi, the choice of youth is not providing the first choice of young generation. Youth

want something strong in cold drinks & thus prefers strong taste. Pepsi should come out

with some extra strong taste to catch up maximum young generation and to become

exactly Generation Next drink.

2 The distribution channel should be focused on general stores because most of the people

purchase soft drinks from general stores.

3 The company should update the people about pesticides time to time because most of the

people still afraid of pesticides.

4 Most of the elders in the family take soft drinks but not pepsi they considered more

orange and less strong taste company should come up with new taste keeping elders in its

mind to increase sale and market share.

5 People are Confused about the role of pepsi in health company should clear the soft drink

role whether it is beneficial for health or not.

6 Pepsi co should improved its advertisement quality, it should be realistic not imaginary.

7 People get updated by T.V. pepsico should increase the updating by publicity as well as

by Hoardings.

8 Consistency (Nimbooz, Coke Diet).

9 Number of Visi.

10 Services of Visi.

11 Demand effectiveness improper.

12 Retailer depends on supplier.

13 Create Monopoly market with the help of Visi.

14 Schemes attract to retailer.

89

90

SPECIMEN OF QUESTIONNAIRE

Name of Dealer: _______________________________________________________________

Contact Person: _______________________________________________________________

Address: _____________________________________________________________________

Landmark: ___________________________________________________________________

Contact No.: __________________________________________________________________

Kind of Shop:

Eatery Confectionary

Grocery Others

Which brand you purchase:

PEPSI Both

COCA-COLA

Which flavor you purchase more

COLA Orange

Lime & Lemon Mango

91

Which volume of Pack preferred by customers:

200ml 600ml

300ml 2Ltr.

Age group of your customers:

Below 15 yrs 25-35 yrs

15-25 yrs 35 yrs & Above

Customer's preference depends upon:

Brand Availability

Advertisement Scheme

If customer's preference depends upon schemes, than which age group is

mainly affected by it.

Below 15 yrs 25-35 yrs

15-25 yrs 35 yrs & Above

Average monthly consumption of PEPSI & COCA-COLA

92

PEPSI ……………….

COCA-COLA……………….

Do you make some extra efforts to sell/promote the PEPSI:

Yes

No

If yes, then what type:

………………………………………………………………………….

………………………………………………………………………….

Asset No. (Freezer No.)(Only for Pepsi) …………………………….

Any suggestion to the company:

………………………………………………………………………….

………………………………………………………………………….

93

94

BIBLIOGRAPHY

Websites

http://www.pepsico.com/

http://www.pepsi.com/

http://www.google.com/

http://www.Cocacola.com

http://www.cocacolaindia.com

Books Referred

Marketing Management – Philip Kotler

Research Methodology – Kothari

95

96

Name of Distributer:- Area:- Summer Trainee-

S.No.Name of Outlet

Address Landmark Channel

Glass Strength

Estimated

Share PCI

( % )

Status (PCI / CCX / Mixed)

Cooling Equipment

Ice Chest in use ( PCI

/ CCX / Mixed)

Signage  

PCI CCX

PCI

CCXOW

N

G. Sign Rack

Asset No.

Size ( Lit

.)PCI

CCX

PCI

CCX

Both

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

EDS(Every Dealer Survey) Format

Route Name- Summer Trainee-

PSR Name - Date-

S.No. Oulet Name Address Visi 1st Position

Visi Purity

Charging > 70 %

Rack Charging

Create Stacking

Minimum 5 Case

FMO-1

FMO-2

1

2

3  

4

5  

6

7  

8

9  

10

11

12

13

14  

15  

16

17

18

19  

20  

21  

22  

23  

24  

25  

26  

27  

28  

29  

30

31  

32  

33  

34  

35  

VISI FORMAT