Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.
Text of SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
1. Welcome to the EGOSYSTEM @briansolis
11. 412,000 clicks in 48 hours A worldwide trending topic #TigerBloodIntern
15. Now you are becoming internet famous
17. An audience with an audience of audiences
18. The Social Effect Attention Aperture Time Reach and Resonance
23. You are already INDEXED
25. Interest Graph Reputation Context Popularity Authority Elements of Digital Influence Capital Reach/Rank Social Graph
27. IS THIS INFLUENCE?
28. INFLUENCE IS NOT POPULARITY AND POPULARITY IS NOT INFLUENCE
29. Influence is the ability to change behavior and cause outcomes
30. The Spheres of Influence Outcome Action Effect Instant Course REACH
31. The only measure of influence is effect Everything else is just social hierarchy