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Given 10/08/10 to the Medical Society of Johnson and Wyandotte Counties (Kansas)
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Take Two Tweets…Social Media & Social Networking
in Physician’s Practices
Christian Sinclair, MD, FAAHPMKansas City Hospice & Palliative Care
Presented at: Medical Society of Johnson and Wyandotte Counties
October 8, 2010
Disclaimer• Founding partner in KLX Media, LLC
– Social media consulting for health care
Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” “ -Ferris Bueller’s Day Off (1986)
Learning Objectives
– Understand the definitions and potential impact of
social media and social networking for medicine
– Develop a comfort level with social media and
reduce risk
– Mitigate risk and privacy concerns from using
social media
200 Billion Hours/year
>500M active users700B minutes per month30B shared items per monthAverage user has 130 friends Source: Facebook.com Oct 2010
Source: Belliveau, Google Health/CNN
75%search the web aftertalking to their doctor
What is Social Media?Internet-based tools for
creating, sharing and discussing information
Social Networking
• Metcalfe’s Law• Value of a network is
proportional to the square of the number of connected users of the system (n2)– Number of users– Pattern of connectedness
Source: Wikipedia
Rela
tive
Volu
me
of In
form
ation
Time
Creation
Publication
Digital Text
Opportunities• Start a conversation • Interact with your peers• Educate the public• Filtered search engine• Immediate feedback• Speak directly to your target audience• Get ahead of the competition• Build your brand online
Risks
• HIPAA violation• End a conversation• Make someone mad• Give out false information• Wasted time and effort• Risk your own privacy• Identity theft• Actual theft
Case Examples
• JAMA• Pallimed• Morphine concentrated liquid and the FDA
Pallimed
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Site Visits
Subscribers
Read Blogs(updated quarterly on Pallimed)
About Palliative CareAlive Hospice BlogBioethics Discussion BlogCancerDocCenter for Practical Bioethics BlogConfessions of a Young (Looking) Social WorkerDeath Club for CutiesDNR/DNIDoctor FisherGeriPalGoodbyesGrief HealingHospice and Nursing Homes BlogHospice DoctorHospice Foundation of AmericaHospice PhysicianLarry Beresford (@GrowthHouse)Les Morgan @ GrowthHouseLife as a Hospice Patient
Medical FutilityNHPCO UpdaterOnco-PRN (Oncology Pharmacist Resource Network)Pain Treatment TopicsPalliative Care Grand RoundsPalliative Care SuccessPallimedPallimed: Arts & HumanitiesPallimed: Case ConferencesReflectionsRevival Design (@GrowthHouse)Risa's PiecesSt. Christopher's BlogTexas HospiceThe Checkout LineThe Good DeathTranscend Hospice MarketingTwo Women Blogging
First mention on Twitter
Re-tweeted in one hour
Re-tweeted again in few minutes
For more details on how social media/networking reversed the FDA in 9 days see Slideshare
Bit.ly Link Stats
1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58 61 64 67 70 73 76 79 82 85 88 910
50
100
150
200
250
300
350
# of
Tw
eets
per
Use
r
2010 Annual Assembly
The Long Tail Effect
Tweets Users Estimated Att. Days Tweets/
DayUsers/1000
attendees
ACC 10 1143 201 25000 4 286 8
AAHPM 2010 834 92 2400 3 278 38
AAHPM 2009 224 30 2200 3 75 14
Medical Conference Comparison
Type your Tweet hereRT = Re-tweet
#hpm automatically added
Your own tweet
Someone replying to you
Lots o’ links!
Reply
Re-Tweet
Quick Use Buttons
Feature/Block
Favorite Tweet
Visual Example of a Tweetchat
Tweetchat
Tweetchat
Group of people begin to have a conversation around a single hashtag
Tweetchat
Using Tweetchat they can all see the same thread
Tweetchat
All the people following the individuals see only a few tweets with #hpm
Tweetchat
Tweetchat
Tweetchat
Passed on to 2,838 followers
Tweetchat
SlideShare
Risks• HIPAA violation• End a conversation• Make someone mad• Give out false information• Wasted time and effort• Risk your own privacy• Identity theft• Actual theft• Risk if you don’t participate
Slide 50
really about
professionalism This is
Mitigating Risk
• Be professional• Be credible• Be responsible• If you pause, don’t publish• Don’t talk about cases, generalize• Don’t give specific advice• Have disclosure statements
Social Media Tools to Know
• 1st Tier – Be familiar– Facebook– YouTube– Twitter– Wikipedia– Blogs
• 2nd Tier – Read about it– LinkedIn– Slideshare– Yelp– Foursquare– Delicious– Digg– Yammer– Flickr– Ustream
Summary
• Social media and networking is all around• Use tools to understand usefulness• Conversations are happening
– How are you involved?• Security and privacy risks can be mitigated
– Be professional• This is just the beginning
Christian Sinclair, MD, FAAHPM
• Email– [email protected]
• Blog– Pallimed (iPhone app)
• Twitter– @ctsinclair– @Pallimed
• Facebook– Personal– Pallimed
• LinkedIn:– csinclair
• Delicious– ctsinclair
• Slideshare– ctsinclair
• Wikipedia– ctsinclair
• Digg– ctsinclair
• Foursquare– ctsinclair
• Yelp– csinclair
Let’s get connected!Skype: ctsinclair
Highly-Recommended Reading
• Gladwell: The Tipping Point: How little things can make a big difference
• Christakis and Fowler: Connected: The surprising power of our social networks
• Shirky: Here Comes Everybody: The power of organizing with organizations
Creative Commons
• Slide 3: Google Images• Slide 10: What the F**k is Social Media Now• Slide 11: iStockphoto• Slide 13: Flickr User: Stabilo Boss
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