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The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

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This is the PDF of my presentation at the Slovenian Marketing Conference 2011, covering my immediate foresights for the future of marketing. See more at http://www.mediafuturist.com/future-of-marketing/

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Page 1: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

Image via David Armano

Page 2: The Future of Marketing (Presentation at SMK 2011, Futurist Gerd Leonhard)

The unchaining of ‘consumers’

‘The people formerly known as consumers’

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Interruption

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Hat tip to Kevin Kelly

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Source: Economist.com Satoshi Kambayashi

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Image licensed from sevensheaven.nl

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Hat tip to Kevin Kelly kk.org

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Source: Springwise.com

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Source: Trendwatching.com

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Source: Adage.com

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Dumb

Smart

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Dumb

Smart

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Customer / Client

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Source: Monty.de

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