Disruption and Transformation: Learnings and Inspirations for Public Broadcasters

When Disruption is ubiquitous, Transformation becomes everyone’s job

Most disruptive innovation comes from the outside

Disruption Transformation- Books & Piracy -

Learning: be better than just ‘free’“Proactively delighting customers

earns trust, which earns more business from those customers, even in new business arenas”

Jeff Bezos

Disruption Transformation- Social Media & TV -

Learning: Follow the convergence

Disruption Transformation- Telecom 2.0 -

Learning: leave silos behind

Disruption Transformation- Cable versus OTT -

Learning: taking leaps is a requirement

Disruption Transformation- News & Advertising -

Learning: even the biggest empires eventually time out

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Disruption Transformation- Doctors & Medical -

Learning: reduce control, rely on trust, add value

source http://www.last.fm/group/Music+is+my+boyfriend./forum/35663/_/491360/125

Because the Future is not a zero-sum game

The anti-example: the music industryWhat they did... and still do What they could have done / do now

Trust. Social Capital. Reputation. Likeonomics - A Broadcaster’s Future License to Operate

Disruption Transformation- Free vs Paid -

Learning: embrace what consumers actually want

The App Economy offers some good learnings

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Yes, it is possible for broadcasters to transform, as well

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