The 7 Keys to Marketing SuccessFREE Video Training Series

With Paul Keetch

Co-Author, Make My Marketing Work

Make My Marketing WorkMake My Marketing Work

The world’s #1 Selling Marketing The world’s #1 Selling Marketing “Bookinar”“Bookinar”– Book + Seminar fused together into a Book + Seminar fused together into a

comprehensive self-paced study programcomprehensive self-paced study program Strategy VS Tactics – Which do you Strategy VS Tactics – Which do you

need most?need most? Practice Makes PerfectPractice Makes Perfect 7 Keys to Marketing Success7 Keys to Marketing Success

Let’s Get Started! Let’s Get Started!

The 1The 1stst Key – Know My Key – Know My BusinessBusiness

Why did you start a business?Why did you start a business?– Get rich?Get rich?– Don’t have to work for someone else?Don’t have to work for someone else?– Help people solve a problemHelp people solve a problem

What are your goals?What are your goals?– What do you want to accomplish?What do you want to accomplish?– By when?By when?– Marketing vision must align with Marketing vision must align with

business visionbusiness vision

Know My Business – Cont’dKnow My Business – Cont’d

Where Can You Focus Your Marketing Where Can You Focus Your Marketing Efforts?Efforts?– Acquire new customersAcquire new customers– Market new products to existing Market new products to existing

customerscustomers– Become 1Become 1stst in your marketplace in your marketplace– Decrease “Cost of Acquisition”Decrease “Cost of Acquisition”– Increase lead to client conversion rateIncrease lead to client conversion rate– And more!And more!

Know My Business – Cont’dKnow My Business – Cont’d

The 4 Ps of Marketing (The Marketing The 4 Ps of Marketing (The Marketing Mix)Mix)– Product (What product or service are Product (What product or service are

you going to sell?)you going to sell?)– Price (How much will you sell it for?)Price (How much will you sell it for?)– Place (What market will you sell into?)Place (What market will you sell into?)– Promotion (How will you promote your Promotion (How will you promote your

product?)product?) The 5The 5thth P! P!

– People! (Who will you sell it to?)People! (Who will you sell it to?)

Know My Business – Cont’dKnow My Business – Cont’d

When You Know Your Business When You Know Your Business Goals…Goals…– You can create a plan to achieve themYou can create a plan to achieve them– You can ensure all of your business You can ensure all of your business

actions are alignedactions are aligned– You can evaluate new opportunities You can evaluate new opportunities

quicklyquickly– You can hold yourself (and your team) You can hold yourself (and your team)

accountable to produce results!accountable to produce results!

Know My Business – Cont’dKnow My Business – Cont’d

In the next video we’ll discuss…In the next video we’ll discuss…– How to determine your primary and How to determine your primary and

secondary target marketssecondary target markets– The difference between Demographics The difference between Demographics

and Psychographicsand Psychographics All this and more in “Know My All this and more in “Know My

Market”!Market”!

The 7 Keys to Marketing SuccessFREE Video Training Series

www.MakeMyMarketingWork.com/mmmw.html

With Paul Keetch

Co-Author, Make My Marketing Work