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Worldclass Coaching on Applying the Ambidexterity Principle, Strategy Pale7e, and Ambidextrous Leadership Galaxy Ambidextrous Growth Strategist. Dr. Rod King. [email protected] & hAp://businessmodels.ning.com & @rodKuhnKing BUSINESS MODEL WHAT WHY HOW WHO Business Model Pivots in the CLASSIC LEAN STARTUP METHOD 10 Pivots for Describing, Organizing, and Genera8ng Stories on Business Model Innova8on & Disrup8on Home Plate First Base Second Base Third Base LEAN DIAMOND (4QBusiness Model Diamond)

The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

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Page 1: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

BUSINESS  MODEL  

WHAT    

WHY    

HOW    

WHO    

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

Home  Plate  

First  Base  

Second  Base  

Third  Base  

LEAN  DIAMOND  (4Q-­‐Business  Model  Diamond)  

Page 2: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

BUSINESS  MODEL  

WHAT    

WHY    

HOW    

WHO    

Home  Plate  (Captures  Value)  

First  Base  (Experiences  Value)  

Second  Base  (Delivers  Value)  

LEAN  DIAMOND  (4Q-­‐Business  Model  Diamond)  

Third  Base  (Creates  Value)  

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

Page 3: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

BUSINESS  MODEL  

WHAT    

WHY    

HOW    

WHO    

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

LEAN  DIAMOND  (4Q-­‐Business  Model  Diamond)  

Page 4: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

BUSINESS  MODEL  

WHAT    

WHY    

HOW    

WHO    

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

LEAN  DIAMOND  (4Q-­‐Business  Model  Diamond)  

Page 5: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

WHAT    

WHY    

Profit  Margin  

Cost  Structure  

Revenue  Streams  

BUSINESS  MODEL  HOW    

WHO    

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

LEAN  DIAMOND  (4Q-­‐Business  Model  Diamond)  

Page 6: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

WHAT    

WHY    

Profit  Margin  

Cost  Structure  

Revenue  Streams  

Customer  Segment  

Channels  

Customer  Rela<onships  

BUSINESS  MODEL  HOW    

WHO    

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

LEAN  DIAMOND  (4Q-­‐Business  Model  Diamond)  

Page 7: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

WHAT    

WHY    

Profit  Margin  

Cost  Structure  

Revenue  Streams  

Customer  Segment  

Channels  

Customer  Rela<onships  

Strategy   Value  Proposi<on  

Product/Service  

BUSINESS  MODEL  HOW    

WHO    

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

LEAN  DIAMOND  (4Q-­‐Business  Model  Diamond)  

Page 8: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

WHAT    

WHY    

Profit  Margin  

Cost  Structure  

Revenue  Streams  

Customer  Segment  

Channels  

Customer  Rela<onships  

Key  Resources  

Key  Ac<vi<es  

Inputs/  Partners  

Strategy   Value  Proposi<on  

Product/Service  

BUSINESS  MODEL  HOW    

WHO    

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

LEAN  DIAMOND  (4Q-­‐Business  Model  Diamond)  

Page 9: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

WHAT    

WHY    

Profit  Margin  

Cost  Structure  

Revenue  Streams  

Customer  Segment  

Channels  

Customer  Rela<onships  

Key  Resources  

Key  Ac<vi<es  

Inputs/  Partners  

Strategy   Value  Proposi<on  

Product/Service  

BUSINESS  MODEL  HOW    

WHO    

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

LEAN  DIAMOND  (4Q-­‐Business  Model  Diamond)  

Page 10: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

Business  Model  Pivots  

Page 11: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

A  Business  Model  Pivot    Is  

The  Ideal  Vehicle  for  CreaOng  DisrupNve  InnovaNons  

As  well  as  Blue  Oceans  

Where  CompeOtors  are  Irrelevant  

Page 12: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

BUSINESS  MODEL  PIVOTS  

WHAT  Pivots  

WHY  Pivots  

HOW  Pivots  

WHO  Pivots  

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

Page 13: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

BUSINESS  MODEL  PIVOTS  

WHAT  Pivots  

WHY  Pivots  

HOW  Pivots  

WHO  Pivots  

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

Page 14: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

WHAT  Pivots  

WHY  Pivots  

Profit  Margin  

Cost  Structure  

Revenue  Streams  

Customer  Segment  

Channels  

Customer  Rela<onships  

Key  Resources  

Key  Ac<vi<es  

Inputs/  Partners  

Strategy   Value  Proposi<on  

Product/Service  

BUSINESS  MODEL  PIVOTS  

HOW  Pivots  

WHO  Pivots  

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

Page 15: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

BUSINESS  MODEL  PIVOTS  

WHAT  Pivots  

WHY  Pivots  

HOW  Pivots  

WHO  Pivots  

Profit  Margin  

Cost  Structure  

Revenue  Streams  

Business  Architecture  Pivot  

Value  Capture  Pivot  

Customer  Segment  

Channels  

Customer  Rela<onships  

Key  Resources  

Key  Ac<vi<es  

Inputs/  Partners  

Customer  Segment  Pivot  

Customer  Need  Pivot  

Strategy   Value  Proposi<on  

Product/Service  

Technology    Pivot  

PlaOorm  Pivot  

Zoom-­‐in  Pivot  

Zoom-­‐out  Pivot  

Channel  Pivot  

Engine  of  Growth  Pivot  

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

Page 16: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

BUSINESS  MODEL  PIVOTS  

WHAT  Pivots  

WHY  Pivots  

HOW  Pivots  

WHO  Pivots  

Profit  Margin  

Cost  Structure  

Revenue  Streams  

Business  Architecture  Pivot  

Value  Capture  Pivot  

Customer  Segment  

Channels  

Customer  Rela<onships  

Key  Resources  

Key  Ac<vi<es  

Inputs/  Partners  

Customer  Segment  Pivot  

Customer  Need  Pivot  

Strategy   Value  Proposi<on  

Product/Service  

Technology    Pivot  

PlaOorm  Pivot  

Zoom-­‐in  Pivot  

Zoom-­‐out  Pivot  

Channel  Pivot  

Engine  of  Growth  Pivot  

4  PivoNng  TacNcs  E:  Eliminate  R:  Reduce  I:  Increase  C:  Create  

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

Page 17: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

BUSINESS  MODEL  PIVOTS  

WHAT  Pivots  

WHY  Pivots  

HOW  Pivots  

WHO  Pivots  

Profit  Margin  

Cost  Structure  

Revenue  Streams  

Business  Architecture  Pivot  

Value  Capture  Pivot  

Customer  Segment  

Channels  

Customer  Rela<onships  

Key  Resources  

Key  Ac<vi<es  

Inputs/  Partners  

Customer  Segment  Pivot  

Customer  Need  Pivot  

Strategy   Value  Proposi<on  

Product/Service  

Technology    Pivot  

PlaOorm  Pivot  

Zoom-­‐in  Pivot  

Zoom-­‐out  Pivot  

Channel  Pivot  

Engine  of  Growth  Pivot  

4  PivoNng  TacNcs  E:  Eliminate  R:  Reduce  I:  Increase  C:  Create  

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

Page 18: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

4Q-­‐BusinessModel  

Business  Model   Pivot  TacNcs  

Topic  (Pivot)   DescripNon   E:  Eliminate  

R:  Reduce  

I:  Increase  

C:  Create  

WHY?   Profit  Margin  (P$)  

Revenue  Streams  (R$)  

Cost  Structure  (C$)  

WHO?   Customer  Segment  (CS)  

Customer  Rela<onships  (CR)  

Channels  (CH)  

WHAT?   Strategy  (Strat)  

Value  Proposi<on  (VP)  

Product/Service  (PS)  

HOW?   Key  Resources  (KR)  

Key  Ac<vi<es  (KA)  

Inputs/Partners  (IP)  

Project/OrganizaNon:  ……………………………………………………………………………………………………..…..    

Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

Page 19: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

Appendix  

Page 20: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

WHAT    

WHY    

Profit  Margin  

Cost  Structure  

Revenue  Streams  

Customer  Segment  

Channels  

Customer  Rela<onships  

Key  Resources  

Key  Ac<vi<es  

Inputs/  Partners  

Strategy   Value  Proposi<on  

Product/Service  

ORGANIZATION:  …………………….  

HOW    

WHO    

Business  Model  Cross  A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity  

BUSINESS  MODEL  CROSS  

Page 21: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

WHY    

Profit  Margin   Revenue  Streams  

Value  

Prop

.  

Product/Ser

vice  

ORGANIZATION:  …………………….  

HOW    

WHO    

Business  Model  Cross  A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity  

Key  Ac<vi<es   Channels  

WHAT    

Cost  

Structure  

Strategy  

Page 22: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

WHY    

Profit  Margin   Revenue  Streams  

Value  

Prop

.  

Product/Ser

vice  

ORGANIZATION:  …………………….  

HOW    

WHO    

Business  Model  Diamond  A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity  

Key  Ac<vi<es   Channels  

WHAT    

Strategy  

Cost  

Structure  

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

Page 23: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

WHY    

Profit  Margin   Revenue  Streams  

Value  

Prop

.  

Product/Ser

vice  

ORGANIZATION:  …………………….  

HOW    

WHO    

Business  Model  Diamond  A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity  

Key  Ac<vi<es   Channels  

WHAT    

Strategy  

Cost  

Structure  

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

Page 24: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

WHY    

Profit  Margin   Revenue  Streams  

Value  

Prop

.  

ORGANIZATION:  …………………….  

HOW    

WHO    

Business  Model  Diamond  A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity  

Key  Ac<vi<es   Channels  

WHAT    

Strategy  

Cost  

Structure  

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

Product/Ser

vice  

Page 25: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

WHY    

Profit  Margin   Revenue  Streams  

Value  

Prop

.  

Product/Ser

vice  

ORGANIZATION:  …………………….  

HOW    

WHO    

Business  Model  Diamond  A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity  

Key  Ac<vi<es   Channels  

WHAT    

Strategy  

Cost  

Structure  

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

Page 26: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

WHY    

Profit  Margin   Revenue  Streams  

Value  

Prop

.  

Product/Ser

vice  

ORGANIZATION:  …………………….  

HOW    

WHO    

Business  Model  Diamond  A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity  

Key  Ac<vi<es   Channels  

WHAT    

Strategy  

Cost  

Structure  

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

q Business  Architecture  Pivot  

q Value  Capture  Pivot  

q Customer  Segment  Pivot  q Technology    

Pivot  

q PlaOorm  Pivot  

q Zoom-­‐in  Pivot  q Zoom-­‐out  Pivot  

q Channel  Pivot  q Engine  of    Growth  Pivot  

q Customer    Need  Pivot  

Page 27: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

WHY    

Profit  Margin   Revenue  Streams  

Value  

Prop

.  

Product/Ser

vice  

HOW    

WHO    

Key  Ac<vi<es   Channels  

WHAT    

Strategy  

Cost  

Structure  

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

q Business  Architecture  Pivot  

q Value  Capture  Pivot  

q Customer  Segment  Pivot  q Technology    

Pivot  

q PlaOorm  Pivot  

q Zoom-­‐in  Pivot  q Zoom-­‐out  Pivot  

q Channel  Pivot  q Engine  of    Growth  Pivot  

q Customer    Need  Pivot  

How  Apple’s  iPod  Pivoted  on  the  Business  Model  of  Sony’s  Walkman  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

Sony’s  Walkman  

Page 28: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

Key  AcNviNes/Processes  Pivot  

Key  Resources  Pivot  

Inputs/Partners  Pivot  

Customer  Segments  Pivot  

Channels/RelaNonships  Pivot  

Product/Service  Pivot  

Cost  (Structure)/  Pain  Pivot  

Revenue  (Streams)/  Delight  Pivot  

Profit  Margin  Pivot  (Strategy/Value  ProposiOon)  

Eliminate  

Reduce   Increase  

Create  

What  if  we  …  

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

Business  Model  Spinner  for  Pivots  Use  Pivots  to  Describe,  Organize,  and  Generate  Stories  on  Business  Model  Innova8on  &  Disrup8on  

Page 29: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

Key  AcNviNes/Processes    

Key  Resources  Pivot  

Inputs/Partners    

Customer  Segments  Pivot  

Channels/RelaNonships  Pivot  

Product/Service    

Cost  (Structure)/  Pain  

Revenue  (Streams)/  Delight  Pivot  

Profit  Margin  Pivot  (Strategy/Value  ProposiOon)  

Eliminate  

Reduce   Increase  

Create  

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

How  Apple’s  iPod  Pivoted  on  the  Business  Model  of  Sony’s  Walkman  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

Sony’s  Walkman  

Page 30: The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy  Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  [email protected]  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  

Sony’s  Walkman  

WHAT  Pivots  

WHY  Pivots  

HOW  Pivots  

WHO  Pivots  

Profit  Margin  

Cost  Structure  

Revenue  Streams  

Business  Architecture  Pivot  

Value  Capture  Pivot  

Customer  Segment  

Channels  

Customer  Rela<onships  

Key  Resources  

Key  Ac<vi<es  

Inputs/  Partners  

Customer  Segment  Pivot  

Customer  Need  Pivot  

Strategy   Value  Proposi<on  

Product/Service  

Technology    Pivot  

PlaOorm  Pivot  

Zoom-­‐in  Pivot  

Zoom-­‐out  Pivot  

Channel  Pivot  

Engine  of  Growth  Pivot  

4  PivoNng  TacNcs  E:  Eliminate  R:  Reduce  I:  Increase  C:  Create  

How  Apple’s  iPod  Pivoted  on  the  Business  Model  of  Sony’s  Walkman  10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on