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The deck I built for a presentation at an annual Women in Real Estate event - surprisingly, not healthcare-related.
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no story, no sale
The Power of Story in Business
(© Mighty Casey Media LLC
(© Mighty Casey Media LLC
Know whothis guy is?
(© Mighty Casey Media LLC
He didn’t tella burger story.He talked productquality, and REAL ESTATE.
(© Mighty Casey Media LLC
Masterful storyteller.Too bad he didn’t listenTo the story of western medicine.
(© Mighty Casey Media LLC
Then there are the truly clueless …
Features
(© Mighty Casey Media LLC
Benefits
Features
(© Mighty Casey Media LLC
Benefits
(© Mighty Casey Media LLC
What’s a “story”?
• Who you are• Why you matter• Why they should
care(© Mighty Casey Media LLC
Why a story?
• Who you are = ATTENTION
• Why you matter = TRUST
(© Mighty Casey Media LLC
Getting to “happily ever after” …
• Why anyone would care = EMPATHY
• Why anyone would care = ACTION
(© Mighty Casey Media LLC
Attention =>=> Trust=> Empathy=> Action
(© Mighty Casey Media LLC
(© Mighty Casey Media LLC
Drama geek geek-out …
Don’tsell the
deal(© Mighty Casey Media LLC
Sell the
IDEAL(© Mighty Casey Media LLC
(© Mighty Casey Media LLCYou a
re n
ow a p
ublisher
(© Mighty Casey Media LLC
that was then …
(© Mighty Casey Media LLC
this is now … channel
Hipster Don?
Success … Failure
• You can’t have one• Unless you
embrace the other
(© Mighty Casey Media LLC
OK, how … ?
• Ask your customers
• Get some professional input
(© Mighty Casey Media LLC
OK, how … ? [part 2]
• Find the funny• Use it [wisely, not
wise-***-ly]
(© Mighty Casey Media LLC
Casey Quinlanthe "Mighty Mouth"www.mightycasey.comwww.patientsfcr.org
Author ofCancer for Christmas: Making the Most of a Daunting Giftwww.cancerforchristmas.com
(© Mighty Casey Media LLC
