Embed Size (px)
Citation preview
Selling over the Telephone
by Richard Mulvey
Preparation Clear the desk No incoming Calls Chain yourself to the desk Don't put the phone down Use a mirror Put up a "Do not Disturb" sign Always dress for work as if you were going to visit
Qualify your customers first Suspects Prospects Customers
Always speak to the right person Don't get stuck with the gatekeeper
Preparation
Note Pad
2 Pens
Clock
Diary
Scripts and notes
List of Today's Call
On Your Desk
Date: ………………. Name:.....................................……………………………….
Name Company Phone No Objective !
Comments
Call Report
Match your speaking speed to that of the Prospect
Your tone needs to be warm and friendly
Never call for more than one hour at a time
Don't ask prospect if he has time to speak
Don't read your script to the prospect
Keep all statistics
Basic Techniques
Use the sweetest sound in the world! Be Ultra Polite
Please - Thank you Always use positive words
Like "Opportunity" and “Idea”Don't say “Price” say “Investment”
Use Trigger wordsFree, Easy, Discover, Guarantee, New, Safety, Results, Save, You, Health
Key Words and Phrases
Make the conversation SparkleGreat – Fantastic – Amazing
Paint Pictures“The boot is so large you could fit golf clubs and luggage for four people inside”
Don’t sound like a Brochure
Key Words and Phrases
"These multivitamin tablets are ideal for people in the prime of their life with
demanding lifestyles or are recuperating from ill health."
"These multivitamin tablets are fantastic! I use them myself and I feel fitter, stronger, and I never get tired
in the afternoons like I used to."
A I D A
ttentionnterestesirection
Making the Call
Introduction
Opening
Uncover customer's needs
Outline your benefits
Close
Attention
InterestDesire
Action
Making the Call
“John Smith Please”
“John Smith Speaking”
“Hello John. This is Richard Mulvey from Niche Training Market Research Department."
Making the Call
"I am phoning, John, about the email we sent you. Did you get a chance to read it?"
Question
"John Smith asked me to call you in connection with your sales training"
Statement
Opening Question or Statement
Open Questions
Closed Questions
Who, What, Where, When, Why, How
Do, Does, Did, Are, Has, Have, Is, Could , Can, Would, Will ... etc.
Uncovering their needs
Store up the Points - Make Notes
Ask Questions - Get Clarification
Prompt the Prospect
Go on.... I see...... Really?....
Listen intently
Repeat back to him what he said
Listen
The Close Wait for Buying Signals
Summarize The Benefits
Ask for the Business
SHUT UP!
Alternative Close
Minor Point Close
Compliment Close
Suck it and See Close
The Close
The Appointment“The reason for the call today John, as you may be aware, Niche Training and Development has recently developed a new idea to ????? (feature)
for people in positions like yourself and I would be happy to drop by and give you the opportunity of seeing it.
I am calling today to say I will be in your area tomorrow around three, and I wondered, would you be there for about seven minutes?”
"Hello Mr Smith (or better still “John”)"This is Richard Mulvey from the Niche Training Market Research Department."
The Script
If they are a new prospect "Briefly, how do you find your training programs are working out for you?"
If they are a referral: "Fred Jones said I should give you a call, Briefly, how do you find your training programs are working out for you?"
If they responded to the survey "Thank your for responding to our survey, Briefly, how do you find your training programs are working out for you?"
The Script
"What sort of challenges do you have with your training programs at the moment?"
We now have to continue to explore their issues with "Open Questions"
What sort of training are you offering your staff? Who gets training in your organization? How does the staff feel about that? When was the last time you reviewed your training
program? etc.
The Script
Qualify the customer.
How many sales people do you employ?
How much do you spend on training each year? etc.
The Script
Once we have found a problem we can solve
"Many of the companies I have been speaking to have exactly the same sort of problems, that’s why Niche Training have recently launched a new programme
that will ………(Benefit 1) and also ……(Benefit 2).
The Script
“The benefit to you is that …………… (solution).
Can you see that working for you?”
If they qualify ..... "It seems, John, that you also qualify for ....... (Free Seat ). This will give you the opportunity of trying the training programme for yourself with absolutely no obligation.
If they seem interested…. “Thank you for your time, John. Let me e-mail you the details for you to consider.”
If they don’t qualify and don’t seem interested …. “Thank you for your time, John, can I e-mail you a copy of the details of the training programme just in case you are interested sometime in the future.”
The Script
“Shall I book you in for the course on Monday or will you be coming next month?”
“Will that work for you?”
“Do you want to send your team on the public course or do you want us to train at your offices?”
The Close
Listen to the whole objection Clarify the objection
Objections
It’s too expensive!Clarify the Objection
“When you say it's too expensive, are you saying you cannot afford the price or is there something I've missed?”
Objections
Listen to the whole objection
Clarify the objection
Answer the objection
Get agreement
Objections
Opposition Indifferent Sceptical
Objections
I don't have time to talk to you at the moment
We already have our own training programme
We don't need training
Just send me the details
My brother-in-law runs the training for us
My sales team are already trained
I deal with xyz training company
I have never heard of your company
Keep Going!
Try for more information
Indifference
"Just send me the details“"I will be happy to email you the details. It is quite a long document, are there any areas you are specifically interested in?"
Indifference
“No, just email me the details““Certainly.”Email the details. Then... Follow Up! Did he get it? Does he want it? If not, why not?
Indifference
"I don't want one“"I am sure you have a reason for saying that Mr. Smith, do you mind if I ask what it is?"
Indifference
"How much is it?“"We have a full range and the prices are very dependent on your needs, what you are using at the moment?"
Indifference
"I am too busy at the moment”"I understand that, we all get very busy sometimes, when would be the best time to call, on Friday, or would Monday morning be better?"
Indifference
"We already have a supplier""May I ask who it is?""XYZ Supplies""They are a good supplier. How do you find their service?
Indifference
What is the best thing your customers’ can do for you ?
Complain!
Complain!96% of dissatisfied customers never complain.
If you fix the problem, 50% - 74% will return.
If you fix it straight away......
96% will stay forever!
Listen!Remain calm and objectiveDon't Argue / Don't interruptEmpathizeAsk what the best solution would beTell the customer what you will doDo it ........ Then follow up!
Complain!
Things to Avoid Don't say “How are you today?”
Don't say “This is not a sales call”
Don't say “Congratulations, you have been chosen from 4000 people to win a two week holiday in Welcom”
Things to Avoid Don't transfer a call without telling
the third party what the call is about
Don't let the sun set on a customer complaint
Don't leave your prospect listening to what is going on in your office
The Real Enemy
Be Ready with everything you need Set Targets for yourself Never have a gap between calls Make Statistics work for you Do it first!
Call Reluctance
