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An overview of the history that created social media, it's uses for our agency.
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The Social Media Big Picture
Why all this Social Media is important, where it all came from, and what does it
mean to Off Madison Ave?
History
“Social Media” is a new term – but the stuff itself isn’t:
History
1995 – Internet is declared a “really big deal.”
History
1995 – Internet is declared a “really big deal.”
2001 – Grown men weep over their worthless Pets.com
Stock.
History
1995 – Internet is declared a “really big deal.”
2001 – Grown men weep over their worthless Pets.com
Stock.
What happened in between?
History
“The Internet will be a place where everyone can see my web page, buy something, and go away! Woo hoo!”
History
“The Internet will be a place where I can read, learn, and communicate with people all over the world! Woo hoo!”
History
History
History
History
History
1999
History
1999
2003
History
1999
2003
2004
History
1999
2003
2004
2006
History
1999
2003
2004
2006
140,000,000 active users
30,000 unique visitors daily
43,000,000 users
1,200,000 (mostly) active users
Today(List of 59 social services – from Friendfeed)
Today
“Social media is more than just creating a blog or Twitter account. The social in social media is all about the human element.”
Louis Gray
How not to use social media
“All I want for Christmas is my PSP”
How to use social media
“Dell on Twitter: Follow Us”
How not to use social media
“Wal-Marting Across America”
How to use social media
If you find you don’t want to, you don’t have to
…all we ask is that you give it a shot first.
“Friends don’t fire friends.”
User Generated Content Time.
