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Panelists for this 60-minute webinar are:* Will Pinnell, Sabre Holdings director, mobile strategy and traveler solutions* Sarah Kennedy Ellis, Sabre Travel Network manager for social solutions* Kevin May, Tnooz editor and moderator
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Mobile and social media – Sort the facts from the hype
December 1, 2011
Tnooz & Sabre Webinar
Kevin May
Tnooz Editor & co-founder / Moderator
Gene Quinn
Tnooz CEO & co-founder / Producer
Mobile and social media – Sort the facts from the hype
Tnooz & Sabre Webinar
Poll no. 1
Mobile : Sort the facts from the hype
Will Pinnell
Director, Mobile Strategy & Traveler Solutions
0
1
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3
4
Cars PCs Telephones Credit Cards TVs Mobile Phones
0.8B 0.9B
1.38B 1.4B 1.5B
3.3B
5
Moving to 5 billion within the next 3 years…
Source: Nielsen
Mobile Web Users
> 1 Billion
Smartphones & Tablets Proliferate Globally
6 6
Mobile shoppers are expected to spend $119
billion globally on goods and services in 2015, up from $12 billion in 2009
Source: ABI Research
Source: Phocuswright
Mobile Travel Spend in 2010
$180M
Mobile Transactions Continue to Accelerate
7
Global Text Messaging Exploding
Wireless consumers now send more than 26 billion text
messages per day and 1 billion picture and multimedia
messages per day (a 300% growth from last year). Source: Taptu
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Tablet Growth Outstrips Smartphones
67 Million Tablet Devices Shipped by
End of Year
9
Social Media is Pervasive
Travel is seeing a convergence like other areas of mobility
SO LO MO
10
Social Local Mobile
7 Mobile Trends of the Future
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1. 3-Dimensional Maps
Google Maps for Android 12
2. Live Visual Language Translation
WordLens 13
3. Non-GPS Landmark Recognition
Google Goggles for Android 14
4. Facial Recognition
Facebook Mobile 15
5. Monocular 3D Glasses-Free
i3D Concept 16
6. NFC & Mobile Payments
Google Wallet
7. Document Ubiquity & Available Everywhere
Apple iCloud 18
Understanding Travelers Sabre’s Commitment to
An appropriate philosophy…
20
“You can’t just ask customers what they want
and then try to give that to them. By the time you get it built, they’ll want something new…”
Features (% Rated 6,7 on Interest) 2011 2009 2007 Road
Warrior
Casual
Corporate Leisure NA S-PAC LA EMEA
Base: 803 800 745 237 256 310 202 200 201 200
Baggage tracker information 66 57 58 71 69 56 63 56 78 56
Receive driving directions to a specific
destination 66 57 52 69 72 55 62 52 80 55
Flight notification 65 60 62 70 67 58 62 56 80 53
Ability to add/change flight seats 64 64 57 72 67 52 58 57 79 55
Auto re-accommodation 64 63 59 74 67 52 58 51 82 55
Access to frequent flyer or rewards
account 61 54 NEW 70 63 48 57 49 78 46
Ability to request/book flight upgrades 61 53 52 67 67 47 60 53 75 47
Reserve taxi/ground transportation 57 46 NEW 60 65 45 52 45 71 50
Receive destination specific offers from
local businesses 57 33 39 63 62 44 53 37 77 41
Send itinerary through mobile device to
a friend via e-mail or SMS 55 45 50 59 59 46 53 49 69 43
•
55% use a trip checklist, 44% in 2009 69% interested in information sent to take a virtual trip of your location, 71% interested to receive highly targeted and discounted offers based on places you have
been and expressed interest 55% interested in discovering daily travel deals & weekend get-aways
Sabre is well positioned to understand both what operators & cruise lines & travelers need
Understanding Travelers through Global Surveys
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Defining & Segmenting Travelers
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Defining & Segmenting Travelers
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Defining & Segmenting Travelers
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Shop/ Book Air
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Shop/ Book Hotel & Ground
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Traveler Extras
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Traveler Extras
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Traveler Extras
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Social Media Usage
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Social Media Usage
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Understanding Travelers through TripCase
Targeted messaging yields unbelievably high click-through rates
Thousands of suggestions & feedback comments from travelers per month submitted through the App stores, the app, and social media outlets
Dynamic tools within the product are built and change based on what travelers tell us
Sabre is well positioned to understand what travelers both want and need
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TripCase
Bringing Innovation to Market through
TripCase - Regarded as one of the World’s Top Travel Products
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Web
BlackBerry
iPhone
Android
Hotel CRS’s Agency mid-office Activity Attractions Cruise Ferry Food & Drink Ground Transportation Meetings Rail
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Enhance Capabilities Understanding Needs of Agencies & Travelers to
Sabre’s Portfolio of Traveler-Facing Products
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Sabre Virtually There is the world’s number one document delivery and itinerary service that extends the agency brand and service.
GetThere Mobile is an extension of the world’s leading travel and meeting management solution.
TripCase is a world-class consumer app that enables travelers to manage their trips from any booking source.
Announcing…
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The Traveler of the Near Future Our Vision
Concepts Explored
Intelligent Contextual Systems Advanced Shopping and Booking Capabilities Airline Employee Assignments via Mobile RFID usage and Biometric Security M-Commerce and Mobile Wallet Telepresence and Virtual Meetings Airline Portal for Meals & Entertainment Virtual Hotel Concierge
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http://www.youtube.com/sabretravelnetwork
Thank You
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Will Pinnell Director, Mobile Strategy & Traveler Solutions Sabre M: (817) 658-8787 E: [email protected]
Mobile and social media – Sort the facts from the hype
Tnooz & Sabre Webinar
Poll no. 2
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46
Social media
stats
1.2 billion people Globally using social media
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*Gartner 2011
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Semiocast – Oct 2011 53
54
55
*Accenture 2011 B2B Social Media Adoption Study 56
*AllFacebook.com, 2011 57
AllFacebook.com - 2011 58
59
The Realtime Report - 2011 60
*WTM 2011
61
62
63
64
65
66
67
Gartner 2011 68
69
Gartner 2011
70
*Buddy Media October 2011 State of Social Commerce 71
72
73
74
75
Social commerce automation
76
77
Social commerce automation
78
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TIMELINE NARRATIVES
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81
82
Mobile and social media – Sort the facts from the hype
Tnooz & Sabre Webinar
Q & A
Mobile and social media – Sort the facts from the hype
Tnooz & Sabre Webinar
Thank You!
A webinar replay will be available on tnooz.com in a few days
Please send your questions to Kevin May, [email protected]
