Hop on the Online Shopping BandwagonWhy you should start shopping online…

Who Shops Online?

Who Doesn’t?

In a 2010 study

conducted by…

1.2 million S’porea

ns

S$1,492/

person

S$1.1 Billion spent shopping

online

S$1.1 Billion

S$4.4 Billion

2010 2015

Expected Growth of Online Shopping

Why do so many people shop online?

Why you should too…

3reasonsC’s

C_____

C________

C_______

C’s3

Cheaper

Offline retailers have HIGHER costs

Offline

Online

Lower costs lead to lower PRICES

For example…

Skagen 233LTTM

For example…

S$299

S$90

Save money by shopping online because it is

comparatively CHEAPER than offline shopping

Cheaper

C________

C_______

C’s3

Do you want to save something even more valuable by shopping

online?

Yes! Save

TIME!

Convenient

Fundamental objective of shopping

Maximize Time

Minimize Effort

For example…

You can choose to…

Or…

When you buy tickets online…

You save time by not queuing

Buy at a click of a mouse

Ensure you get good seats in advance

Save time by shopping online as it is more

CONVENIENT than offline shopping

Cheaper

Convenient

C_______

C’s3

Who wants to buy the best possible

product you can buy each time you shop?

Is her judgment reliable?

Comparisons and reviews

For example…

Buy a camcorder…

Reviews

Buy a camcorder…

Review…

Review of a Review

Non-reliance on salesman

Authentic and believable

Engaging shopping experience

Thus, with online comparing and reviewing…

Have more confidence to buy a product

Decide faster and better

Makes shopping more fun

Cheaper

Convenient

Comparison

C’s3

Be a smart consumer and get on the online shopping bandwagon now!

Q & A(2-3 mins)