Trends on MainstreetRosie Anderson, Jenna Brandel, Shannon Krohn

Who We AreWe are an apparel business unlike the others, we provide an entirely new shopping experience that you will not find anywhere else

We use futuristic technology to intensify the consumers shopping experience

Who and What We Are130-205

Market Research After surveying 100 participants

58% want more apparel stores

72% said they felt there was not enough directed to them, in Menomonie

48% reported Apparel, Fast food and Gas stations are their top three expenses

Who We Will ReachFemales, aged 18-25, that express interest in apparel

Mary is a junior here at UW Stout, with an interest in fashion apparel. She is looking for everyday apparel and doesn’t have a car on campus, making traveling to stores off campus difficult. She needs new apparel and access to a nearby store that will satisfy her needs.

Compared to Our Competition Strengths

Technology making us uniqueOur locationTrendy apparel items

WeaknessesSupplier powerLimited space for depth of assortmentHigh start up cost

CompetitionThreats

Distance competition with similar merchandise

CompetitorsMaurices- Menomonie Cherry Pickers- Menomonie Mall of America- BloomingtonEau Claire Mall- Eau Claire

Analysis Opportunities For Growth

By providing a unique and new experience. The Trends on Mainstreet business reputation has a great chance to spread, by word of mouth, because of the innovative idea.

Breaking Away From the Market

Arrangement displayed virtually on the storefrontInteractive Mannequins

When a customer is interested in an itemUse the ipad on the display

Pick out their size and color

The employees are notifiedItems will then be arranged in the fitting room

● All merch will be entered into an RFID system

Our Plan"To launch the most uniquest apparel store in Menomonie Wisconsin by 2016, by providing a unique and new apparel shopping experience, utilizing technology for female student consumers who look to purchase apparel."

The Shopping ExperienceUsing technology

No items are on the storefrontNeatly and Accurately arranged

Size Color

Customers must interact with the sales associates to obtain items

BenefitsThis method will incorporate new technology that most consumers are familiar with in the 21st century

Provide a unique shopping experience Prevent theft and shoplifting Facilitate keeping track of inventory and reduce

shrinkage

Our Unique AdvantageThe Use of Technology

Unique displaysUnique experienceEasy access to obtaining the items consumers want

Become a Destination Store

Pricing Strategy

Assortment Tops $12-18Accessories $3-15 Bottoms $15-30

Target Market Perceived ValueWe are unlike any other company

Use futuristic experiences

Predicted Amount the Market is Willing to Pay

$30 for women’s blouse $50 for jeans$20 fashion Tees

Distribution in Our CompanyIn store

Employees can order onlineNo ordering website for customers

Must Experience the store itself

HoursMonday-Friday: 10am-6pmSaturday: 9am-8pmSunday: Closed

Our StoreMinimum of Two EmployeesFloor plan

Purchases Loyalty Programs

Student and Faculty discounts with valid IDGiveaways

Social media Sharing photos

Take AwaysFree large tote bag with first

$50 dollar purchase

Check InMobile App

Make an AccountTracks the customer cliental

Check in upon entrance to storeReceive bonuses

CouponsFreebiesApp Preview

RiskRisk level

Seasonality

GrowthDestination store